‘CHECK IT OUT, MAN’

http://www.usps.com/communications/newsroom/2009/pr09_033a.htm

FOR IMMEDIATE RELEASE
April 9, 2009 Media Contact: Mark Saunders
(O) 202-268-6524
(C) 202-320-0782
mark.r.saunders@usps.gov
usps.com/news

Release No. 09-033
Non-media contact: 1-800-ASK-USPS

FOX: Cynthia Pascoe
(O) 310-369-2492
cynthia.pascoe@fox.com

Brian Reinert
(O) 212-689-6360
brian_reinert@bhimpact.com

‘CHECK IT OUT, MAN’
The United States Postal Service® Previews Simpsons® Stamps
Promotes ‘Ballot Stuffing’ in Online Simpsons Stamp Vote

WASHINGTON — “Woo-Hoo!” At 8 a.m. ET today, the Postal Service™ revealed what The Simpsons stamps will look like when they are released nationwide on May 7. Americans are being encouraged to vote for their favorite Simpsons character when viewing the images.

Vote Early and Often: It’s the American Way

Voting takes place at www.usps.com/simpsons beginning April 9 at 8 a.m. ET and concludes May 14. Results will be announced shortly thereafter.

Pre-order The Simpsons Stamps and Stamped Postal Cards Now

The 44-cent First-Class Mail® stamps, available in booklets of 20 and stamped postal cards in packs of 20, can be pre-ordered online and will be mailed to customers on May 7. To see all Simpsons related products, visit this link: www.usps.com/simpsons

Matt Groening Signed Poster Sweepstakes

Visitors to the site over 18 years of age have the opportunity to register for a sweepstakes to be one of 25 winners of a limited-edition Simpsons poster to be signed by Simpsons creator and executive producer Matt Groening. Winners will be notified the week of May 18 - 22, 2009.

The Simpsons, currently in its 20th year as a regularly scheduled half-hour series, is the longest-running comedy in television history. The show is a cultural phenomenon, recognizable throughout the world.

“We are excited to celebrate The Simpsons on postage stamps,” said U.S. Postal Service Executive Director of Stamp Services David Failor. “Eyebrow-raising to say the least, this witty, well-written pop icon continues to irreverently satire its parody of a middle-class family as it lampoons American culture. The Simpsons stamps, which includes known philatelists Bart Simpson, will serve as a great opportunity to interest youngsters into stamp collecting.”

“This is the biggest and most adhesive honor The Simpsons has ever received,” said Matt Groening, creator and executive producer of The Simpsons.

“We are emotionally moved by the Postal Service selecting us rather than making the lazy choice of someone who has benefited society,” said James L. Brooks, executive producer of The Simpsons.

Simpsons Beat the Odds

The U.S. Postal Service receives approximately 50,000 suggestions for stamp subjects each year, yet only about 20 topics are selected for postage. The Simpsons is the only television show to be featured as the sole subject of a stamp set while still in primetime production.

First-Day-of-Issue Dedication Ceremony

The Simpsons creator and executive producer, Matt Groening, who created the original artwork for the stamps, is scheduled to participate in the dedication ceremony, along with executive producer James L. Brooks and several of the actors, at Fox Studios in Los Angeles at 11:15 a.m. PT on Thursday, May 7.

A limited number of seats are available to the public on a first-call, first-reserved basis. Those interested in attending can call 1-866-268-3243 beginning Friday, April 10 between noon and 5 p.m. ET, and 9 a.m. to 5 p.m. ET Monday through Friday thereafter. Due to the expected demand, only one reservation will be accepted per requester per call. When calling, speak slowly and spell your name. Be sure to leave a phone number to receive a callback confirmation. There is a fee for parking. Calls made prior to noon ET on April 10 will not be accepted. Individuals attending the event are asked to provide a driver’s license or another form of government photo identification.

Stamp Selection Process

How does the Postal Service sort through 50,000 stamp subject suggestions annually to reach a final cut of approximately 20 topics selected for circulation? To help in this selection process, the Postmaster General established the Citizens’ Stamp Advisory Committee 50 years ago. Members are appointed to the Committee by the Postmaster General. They reflect a wide range of educational, artistic, historical and professional expertise. For additional information, visit this link:
http://www.usps.com/communications/organization/csac.htm
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Please Note: For broadcast quality video and audio, photo stills and other media resources, visit the USPS Newsroom at www.usps.com/news.

An independent federal agency, the U.S. Postal Service is the only delivery service that reaches every address in the nation, 149 million residences, businesses and Post Office Boxes, six days a week. It has 34,000 retail locations and relies on the sale of postage, products and services, not tax dollars, to pay for operating expenses. Named the Most Trusted Government Agency five consecutive years by the Ponemon Institute, the Postal Service has annual revenue of $75 billion and delivers nearly half the world’s mail.

ABOUT THE SIMPSONS:

The Simpsons, which airs Sundays (8:00-8:30 PM ET/PT), is the longest running primetime sitcom in television history. The Simpsons exploded into a cultural phenomenon in 1990 and has remained one of the most groundbreaking and innovative entertainment franchises, recognizable throughout the world. Cartoonist Matt Groening created the infamous Simpson family: Homer, Marge, Bart, Lisa and Maggie Simpson — all now identifiable by their silhouettes alone.

ABOUT TWENTIETH CENTURY FOX LICENSING & MERCHANDISING

A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.

Stamp Out the Rate Hike

http://action.freepress.net/freepress/postal_explanation.html

Stamp Out the Rate Hike: What's at Stake

"Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter."
-- Thomas Jefferson, Jan. 16, 1787

What's at Stake

Our nation's founders understood the First Amendment would be worth little without a postal system that encouraged broad public participation in America's "marketplace of ideas."

Thomas Jefferson supported this with calls for a postal service that allowed citizens to gain "full information of their affairs," where ideas could "penetrate the whole mass of the people." Along with James Madison, he paved the way for a service that gave smaller political journals a voice. Their solution included low-cost mailing incentives whereby publications could reach as many readers as possible.

Other founders soon came to understand that the press as a political institution needed to be supported through favorable postal rates. President George Washington spoke out for free postage for newspapers through the mail, and Treasury Secretary Alexander Hamilton -- no proponent of government deficit -- conceded that incentives were necessary to spawn a viable press.

The postal policies that resulted have lasted for more than 200 years, spurring a vibrant political culture in the United States. They have eased the entry of diverse political viewpoints into a national discourse often dominated by the largest media organizations.

Time Warner Rewrites History

All of this could change in 2007.

In an unprecedented move, the agency that oversees postal rates in the United States has quietly attempted to unravel much of what the founders accomplished. Earlier this year, the Postal Regulatory Commission (PRC) rejected a postal rate increase plan offered by the U.S. Postal Service. Instead they opted to implement a revised version of an extraordinarily complicated plan submitted by media giant Time Warner. (Click here to read the decision and click here for a timeline).

Although there was a formal review and comment process, the matter was so complicated and unreported that the public played no role whatsoever, and publications that could not afford significant lobbying and lawyer fees faced high barriers to effective participation.

Under the original U.S. Postal Service plan, all publishers would have a mostly equal increase (approx. 12 percent) in the cost for mailing their publications. This Time Warner plan is so complex that many publications are still unclear what their rate hikes will be if implemented; those smaller publications that have been able to do the math are finding shocking increases on tap, well above the 12 percent they had budgeted based upon the recommendation of the U.S. Postal Service.

The Time Warner plan overturned this level playing field to a system that by most indications favors large, ad-heavy magazines like People at the expense of smaller publications like In These Times and The American Spectator. It penalizes thousands of small- to medium-sized outlets with disproportionately higher rates while locking in privileges for bigger companies.

Fight Back: Tell Congress to Act

The PRC has aligned itself with a media giant with the apparent effect of stifling smaller media in America. The stunning move is an unprecedented abuse of the agency's discretion. Congress must now step in to protect smaller media from these unfair rate hikes.

The Postal Service should not be forced to use its monopoly power to favor the largest publishers and undermine the ability of smaller publishers to compete. The PRC and the postal authorities must be held accountable for a plan that could drive smaller publications to the brink of bankruptcy. With public involvement we can reverse the PRC decision and restore the postal system that has served free speech and freedom of the press in America so well.

Demand a formal and open accounting of why more than 200 years of pro-democracy postal policy was abandoned.

References:

John, Richard R. Spreading the News: The American Postal System from Franklin to Morse (Cambridge: Harvard University Press, 1995).

Kielbowicz, Richard B. News in the Mail: The Press, Post Office, and Public Information, 1700-1860s (Greenwood, 1989).

Christopher W. Shaw, Preserving the People's Post Office (Washington, D.C.: Essential Books, 2006).

Richard B. Kielbowicz, "Preserving Universal Postal Service as a Communication Safety Net: A Policy History and Proposal," Seton Hall Legislative Journal, Vol. 30, No. 2 (2006): pp. 383-436.

Mark Lloyd, Prologue to a Farce: Democracy and Communication in America (Urbana: University of Illinois Press, 2007).

Robert W. McChesney, The Problem of the Media: U.S. Communication Politics in the 21st Century (New York: Monthly Review Press, 2004).

Burns, Eric. Infamous Scribblers: The Founding Fathers and the Rowdy Beginnings of American Journalism (New York: Public Affairs, 2006).

Fuller, Wayne E. "The Populists and the Post Office." Agricultural History 65, no. 1 (1991): 1-16.

Kielbowicz, Richard B. "Postal Subsidies for the Press and the Business of Mass Culture, 1880-1920." Business History Review, 64 (Autumn 1990): 451-88

Kielbowicz, Richard B. "Origins of the Second-Class Mail Category and the Business of Policymaking, 1863-1879." Journalism Monographs 96 (April 1986): 1-26.

Kielbowicz, Richard B., and Linda Lawson. "Protecting the Small-Town Press: Community, Social Policy, and Postal Privileges, 1845-1970." Canadian Review of American Studies 19 (Spring 1988): 23-45.

Kielbowicz, Richard B., and Linda Lawson. "Reduced-Rate Postage for Nonprofit Organizations: A Policy History, Critique, and Proposal." Harvard Journal of Law and Public Policy 11 (Spring 1988): 347-406.

Kielbowicz, Richard B. "Cost Accounting in the Service of Policy Reform: Postal Rate Making, 1875-1926." Social Science Quarterly 75 (June 1994): 284-299.

Peters, John Durham. "The Marketplace of Ideas: A History of the Concept," in Andrew Calabrese and Colin Sparks, editors, Toward a Political Economy of Culture: Capitalism and Communication in the Twenty-First Century (Boulder: Rowman and Littlefield, 2004), pp.65-82.

http://action.freepress.net/freepress/postal_timeline.html

Timeline

May 2006: The USPS submitted an omnibus postal rate increase to the PRC. This rate increase proposal included a provision that would increase the periodical rate by 11.7 percent -- a cost increase that was supposed to impact all publishers more or less equally.

February 2007: After a 10-month comment and testimony review period, the Postal Regulatory Commission released its 758-page recommended decision to the Postal Board of Governors. To the surprise of many, the PRC rejected the USPS planned periodical rate scheme, and replaced it with a scheme based on a complex proposal submitted by Time-Warner.

March 2007: The USPS allowed just 8 business days for formal responses to the 758 page February 26th recommendations. The recommended Time-Warner periodical proposal was so complex that smaller publishers couldn't adequately assess how the rate change would impact their businesses. On March 19, the Postal Board of Governors issued the final decision, adopting the PRC's February recommendations.

July 15, 2007: Without public action the change in the periodical rates goes into effect.