Goodbye, Mac's Double Cheese...

http://www.bloggingstocks.com/2008/10/30/mcdonalds-makes-plans-for-the-mcdouble

McDonald's makes plans for the McDouble
Oct 30th 2008
Zac Bissonnette
Filed under: Analyst reports, Products and services, Marketing and advertising, McDonald's (MCD)

McDonald's is planning to replace its Double CheeseBurger with a new sandwich called the McDouble.

The new cheeseburger will be a little less cheesy, with two beef patties but only one slice of cheese. Analysts estimate that the McStingy will cost about six cents less to make -- combined with the company's plan to raise the price to about the dollar mark, it could spell increased profitability for the chain.

"We want our customers to know they can depend on McDonald's to provide the everyday value and convenience they've come to expect, every time they visit our restaurants," said Greg Watson, vice president of marketing at McDonald's USA. "These recommended changes will ensure we continue to satisfy our customers' tastes and wallets."

One possibility is that McDonald's will attempt to market the new burger as healthier, eliminating one slice of cheese hacks off 15% of the fat and 11% of the calories.

The timing for a price increase, however, is awkward. But the combination of cost-cutting and price increases could make the move profitable even if sales take a dive.

Tags: Double Cheeseburger, DoubleCheeseburger, mcd, McDonalds, McDouble