Showing posts with label Chevrolet. Show all posts
Showing posts with label Chevrolet. Show all posts
Wednesday, January 26, 2011
The Electric Chevy Volt Wins Car of the Year
"What an interesting year for the coveted COTY! Normally, the contest pits automakers for who rolled out the nicest sheet metal, the most compelling package for car buyers. But this year, the industry's most prestigious award was driven by technology. General Motors' Volt is the first plug-in car from a major automaker -- with a backup engine to give it unlimited range."
Chevrolet Volt wins coveted North American Car of the Year
Chris Woodyard
Jan 10, 2011
http://content.usatoday.com/communities/driveon/post/2011/01/chevrolet-volt-wins-coveted-north-american-car-of-the-year/1
Thursday, June 24, 2010
Saving Chevrolet Means Sending ‘Chevy’ to Dump
http://www.nytimes.com/2010/06/10/automobiles/10chevy.html
Saving Chevrolet Means Sending ‘Chevy’ to Dump
RICHARD S. CHANG
June 9, 2010
On Tuesday, G.M. sent a memo to Chevrolet employees at its Detroit headquarters, promoting the importance of “consistency” for the brand, which was the nation’s best-selling line of cars and trucks for more than half a century after World War II.
And one way to present a consistent brand message, the memo suggested, is to stop saying “Chevy,” though the word is one of the world’s best-known, longest-lived product nicknames.
“We’d ask that whether you’re talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward,” said the memo, which was signed by Alan Batey, vice president for Chevrolet sales and service, and Jim Campbell, the G.M. division’s vice president for marketing.
“When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding,” the memo said. “Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer.”
Although the memo cites Coke, it does not note that Coke is shorthand for Coca-Cola — or that Apple is not commonly used in reference to its products, which are known simply as iPads, iPhones and MacBooks.
One expert on branding said G.M.’s effort ran counter to a trend in which corporate names had become more casual. The consultant, Paul Worthington, head of strategy for Wolff Olins, a brand consulting company, noted that FedEx had replaced Federal Express, KFC had supplanted Kentucky Fried Chicken and “even RadioShack has evolved into the Shack.”
Regardless, if Chevrolet plans to put the Chevy genie back in the bottle, the task could prove harder than climbing out of bankruptcy.
As of Wednesday night, the word Chevy appeared dozens of times on Chevrolet’s Web site, chevrolet.com, including a banner on the home page that said, “Over 1,000 people a day switch to Chevy.” One of the dropdown menus was “Experience Chevy.” On Facebook, brand pages include Chevy Camaro, Chevy Silverado and Team Chevy.
If taken to its logical conclusion, Chevrolet would presumably need to ask Jeff Gordon, the four-time Nascar Sprint Cup champion who currently races a Chevrolet Impala, to change the Web site address — jeffgordonchevy.com — for his dealership in Wilmington, N.C.
And what about rolling back the popular culture references to Chevy? Elton John, Bob Seger, Mötley Crüe and the Beastie Boys have all sung about Chevy, and hip-hop artists rap about “Chevy Ridin’ High” or “Ridin’ in My Chevy.”
There are also a good many auto enthusiasts who have "Chevy" tattooed onto various body parts. Some probably have a Chevy II or two tucked in their garages.
“It’s a ’Vette, it’s a Caddy, it’s a Chevy,” said Dick Guldstrand, a long-time racer who has been inducted into the Corvette Hall of Fame. He noted that the brand was named for Louis Chevrolet, a race driver of the early 20th century.
“Once it became an American icon, America took it away from G.M.,” said Mr. Guldstrand, 83. “They made it a Chevy. You’re doing a disservice to all the people by telling them not to call it a Chevy.”
In 2006, Chevrolet updated a series of popular commercials with the tagline “Baseball, hot dogs, apple pie and Chevrolet," which noted how the brand was woven into the fabric of American culture.
The commercial juxtaposed imagery of past baseball greats with modern ones. And at the end, the narrator says, “Apparently, baseball’s changed a little over the years, but not America’s love of the game — or love for Chevy.”
So why make the change now? G.M. wasn't saying, but the memo came after several major marketing moves. The memo was provided to The Times by the disbelieving recipient of a copy.
In April, Chevrolet dismissed its long-time ad agency, Campbell-Ewald, which over several decades had created such memorable slogans as "See the U.S.A. in your Chevrolet," "Like a rock" and "The heartbeat of America." The account went to Publicis USA, but only for a month. In May, Joel Ewanick was hired from Nissan to head United States marketing for G.M. Shortly after settling into his position, Mr. Ewanick switched the Chevrolet advertising account again, this time to Goodby, Silverstein & Partners.
Klaus-Peter Martin, a G.M. spokesman, confirmed the memo. "We're going to use Chevrolet instead of Chevy going forward in our communications," he said in a telephone interview, and linked the change to the move to Goodby.
Mr. Worthington, the branding expert, said Chevrolet seemed unclear what the brand stood for. "So what it would appear they are trying to do, by centralizing to a single formal name, is to try to get some focus as to what that brand stands for, and get that out into the marketplace, which makes a lot of sense."
Ultimately, he said, consumers "will call you whatever they want to call you."
But not Chevrolet staff members. A postscript to the memo says a sort of cuss jar - a plastic "Chevy" can - has been placed in the hallway. "Every time someone uses ‘Chevy' rather than Chevrolet," the note said, the employee is expected to put a quarter in the can.
The proceeds are to be spent on "a team building activity."
Presumably, that would not include nachos for the staff at Chevy's.
A version of this article appeared in print on June 10, 2010, on page A1 of the New York edition.
Saving Chevrolet Means Sending ‘Chevy’ to Dump
RICHARD S. CHANG
June 9, 2010
On Tuesday, G.M. sent a memo to Chevrolet employees at its Detroit headquarters, promoting the importance of “consistency” for the brand, which was the nation’s best-selling line of cars and trucks for more than half a century after World War II.
And one way to present a consistent brand message, the memo suggested, is to stop saying “Chevy,” though the word is one of the world’s best-known, longest-lived product nicknames.
“We’d ask that whether you’re talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward,” said the memo, which was signed by Alan Batey, vice president for Chevrolet sales and service, and Jim Campbell, the G.M. division’s vice president for marketing.
“When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding,” the memo said. “Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer.”
Although the memo cites Coke, it does not note that Coke is shorthand for Coca-Cola — or that Apple is not commonly used in reference to its products, which are known simply as iPads, iPhones and MacBooks.
One expert on branding said G.M.’s effort ran counter to a trend in which corporate names had become more casual. The consultant, Paul Worthington, head of strategy for Wolff Olins, a brand consulting company, noted that FedEx had replaced Federal Express, KFC had supplanted Kentucky Fried Chicken and “even RadioShack has evolved into the Shack.”
Regardless, if Chevrolet plans to put the Chevy genie back in the bottle, the task could prove harder than climbing out of bankruptcy.
As of Wednesday night, the word Chevy appeared dozens of times on Chevrolet’s Web site, chevrolet.com, including a banner on the home page that said, “Over 1,000 people a day switch to Chevy.” One of the dropdown menus was “Experience Chevy.” On Facebook, brand pages include Chevy Camaro, Chevy Silverado and Team Chevy.
If taken to its logical conclusion, Chevrolet would presumably need to ask Jeff Gordon, the four-time Nascar Sprint Cup champion who currently races a Chevrolet Impala, to change the Web site address — jeffgordonchevy.com — for his dealership in Wilmington, N.C.
And what about rolling back the popular culture references to Chevy? Elton John, Bob Seger, Mötley Crüe and the Beastie Boys have all sung about Chevy, and hip-hop artists rap about “Chevy Ridin’ High” or “Ridin’ in My Chevy.”
There are also a good many auto enthusiasts who have "Chevy" tattooed onto various body parts. Some probably have a Chevy II or two tucked in their garages.
“It’s a ’Vette, it’s a Caddy, it’s a Chevy,” said Dick Guldstrand, a long-time racer who has been inducted into the Corvette Hall of Fame. He noted that the brand was named for Louis Chevrolet, a race driver of the early 20th century.
“Once it became an American icon, America took it away from G.M.,” said Mr. Guldstrand, 83. “They made it a Chevy. You’re doing a disservice to all the people by telling them not to call it a Chevy.”
In 2006, Chevrolet updated a series of popular commercials with the tagline “Baseball, hot dogs, apple pie and Chevrolet," which noted how the brand was woven into the fabric of American culture.
The commercial juxtaposed imagery of past baseball greats with modern ones. And at the end, the narrator says, “Apparently, baseball’s changed a little over the years, but not America’s love of the game — or love for Chevy.”
So why make the change now? G.M. wasn't saying, but the memo came after several major marketing moves. The memo was provided to The Times by the disbelieving recipient of a copy.
In April, Chevrolet dismissed its long-time ad agency, Campbell-Ewald, which over several decades had created such memorable slogans as "See the U.S.A. in your Chevrolet," "Like a rock" and "The heartbeat of America." The account went to Publicis USA, but only for a month. In May, Joel Ewanick was hired from Nissan to head United States marketing for G.M. Shortly after settling into his position, Mr. Ewanick switched the Chevrolet advertising account again, this time to Goodby, Silverstein & Partners.
Klaus-Peter Martin, a G.M. spokesman, confirmed the memo. "We're going to use Chevrolet instead of Chevy going forward in our communications," he said in a telephone interview, and linked the change to the move to Goodby.
Mr. Worthington, the branding expert, said Chevrolet seemed unclear what the brand stood for. "So what it would appear they are trying to do, by centralizing to a single formal name, is to try to get some focus as to what that brand stands for, and get that out into the marketplace, which makes a lot of sense."
Ultimately, he said, consumers "will call you whatever they want to call you."
But not Chevrolet staff members. A postscript to the memo says a sort of cuss jar - a plastic "Chevy" can - has been placed in the hallway. "Every time someone uses ‘Chevy' rather than Chevrolet," the note said, the employee is expected to put a quarter in the can.
The proceeds are to be spent on "a team building activity."
Presumably, that would not include nachos for the staff at Chevy's.
A version of this article appeared in print on June 10, 2010, on page A1 of the New York edition.
Thursday, December 3, 2009
Ford Fusion Named Motor Trend Car of the Year
http://autos.yahoo.com/articles/autos_content_landing_pages/1167/ford-fusion-named-motor-trend-car-of-the-year/
Ford Fusion Named Motor Trend Car of the Year
Dee-Ann Durbin, AP Auto Writer
DETROIT (AP) -- The 2010 Ford Fusion was named Motor Trend magazine's car of the year Tuesday, beating out the Toyota Prius, BMW 7-Series, Chevrolet Camaro and others in the closely watched competition.
It was yet another accolade for Ford Motor Co.'s midsize sedan, which got high reliability scores in the most recent rankings from Consumer Reports and was the top-selling car made by a Detroit automaker through October. U.S. Fusion sales were up 15 percent in the first 10 months of this year, to 148,045, despite a 25 percent drop in overall car sales.
Still, the mid-size Fusion continues to lag behind the Toyota Camry and Honda Accord -- perennial leaders in the competitive U.S. mid-size market.
Motor Trend said the Fusion can compete with the Camry and Accord in performance, comfort and fuel efficiency. It praised Ford for offering several versions of the Fusion, including a fuel-efficient gas-electric hybrid and a sporty version with a V-6 engine.
"Ford has proven its resilience in these tough times by delivering to market a car with broad appeal to a broad range of consumers," Motor Trend Editor in Chief Angus MacKenzie said in a statement.
Motor Trend considered 23 new or significantly refreshed vehicles. The Fusion, introduced in the 2006 model year, was redesigned for 2010 with a new lineup of engines and transmissions, new exterior and interior and new options, including the Sync entertainment system and a blind-spot warning system.
Derrick Kuzak, Ford's group vice president of global product development, said the 2010 Fusion has a sportier look and better fuel economy than previous versions. It gets 34 miles per gallon on the highway when equipped with a four-cylinder engine and six-speed automatic transmission. The gas-electric hybrid version gets 41 miles per gallon in the city.
The Mercedes-Benz E-Class sedan, Buick LaCrosse, Lexus HS 250h and Hyundai Genesis coupe were among the cars Motor Trend considered. The Fusion also beat out other Ford models, including the Mustang sports car and Taurus sedan.
It was the first time a Ford car had won since 2003, when the Ford Thunderbird got the honor, Kuzak said. Ford's 2009 F-150 was Motor Trend's truck of the year last fall. The Nissan GT-R was the car of the year for 2009.
"It reinforces the progress that we've made, particularly on the car side of the business," Kuzak told The Associated Press. "When people think of trucks they think Ford, but we needed to put Ford cars and crossovers in people's consideration."
Motor Trend conducts road tests on each vehicle and judges vehicles in six categories: design advancement, engineering excellence, intended function, efficiency, safety and value.
Ford Fusion Named Motor Trend Car of the Year
Dee-Ann Durbin, AP Auto Writer
DETROIT (AP) -- The 2010 Ford Fusion was named Motor Trend magazine's car of the year Tuesday, beating out the Toyota Prius, BMW 7-Series, Chevrolet Camaro and others in the closely watched competition.
It was yet another accolade for Ford Motor Co.'s midsize sedan, which got high reliability scores in the most recent rankings from Consumer Reports and was the top-selling car made by a Detroit automaker through October. U.S. Fusion sales were up 15 percent in the first 10 months of this year, to 148,045, despite a 25 percent drop in overall car sales.
Still, the mid-size Fusion continues to lag behind the Toyota Camry and Honda Accord -- perennial leaders in the competitive U.S. mid-size market.
Motor Trend said the Fusion can compete with the Camry and Accord in performance, comfort and fuel efficiency. It praised Ford for offering several versions of the Fusion, including a fuel-efficient gas-electric hybrid and a sporty version with a V-6 engine.
"Ford has proven its resilience in these tough times by delivering to market a car with broad appeal to a broad range of consumers," Motor Trend Editor in Chief Angus MacKenzie said in a statement.
Motor Trend considered 23 new or significantly refreshed vehicles. The Fusion, introduced in the 2006 model year, was redesigned for 2010 with a new lineup of engines and transmissions, new exterior and interior and new options, including the Sync entertainment system and a blind-spot warning system.
Derrick Kuzak, Ford's group vice president of global product development, said the 2010 Fusion has a sportier look and better fuel economy than previous versions. It gets 34 miles per gallon on the highway when equipped with a four-cylinder engine and six-speed automatic transmission. The gas-electric hybrid version gets 41 miles per gallon in the city.
The Mercedes-Benz E-Class sedan, Buick LaCrosse, Lexus HS 250h and Hyundai Genesis coupe were among the cars Motor Trend considered. The Fusion also beat out other Ford models, including the Mustang sports car and Taurus sedan.
It was the first time a Ford car had won since 2003, when the Ford Thunderbird got the honor, Kuzak said. Ford's 2009 F-150 was Motor Trend's truck of the year last fall. The Nissan GT-R was the car of the year for 2009.
"It reinforces the progress that we've made, particularly on the car side of the business," Kuzak told The Associated Press. "When people think of trucks they think Ford, but we needed to put Ford cars and crossovers in people's consideration."
Motor Trend conducts road tests on each vehicle and judges vehicles in six categories: design advancement, engineering excellence, intended function, efficiency, safety and value.
Friday, August 14, 2009
GM says new Volt could get 230 mpg in city driving
http://www.google.com/hostednews/ap/article/ALeqM5gTbzGj-FRO_vOw4xVy1tOG6DBn_wD9A0THOO0
GM says new Volt could get 230 mpg in city driving
By KIMBERLY S. JOHNSON (AP)
8-11-9
WARREN, Mich. — General Motors said Tuesday its Chevrolet Volt electric car could get 230 mpg in city driving, making it the first American vehicle to achieve triple-digit fuel economy if that figure is confirmed by federal regulators.
But when the four-door family sedan hits showrooms late next year, its efficiency will come with a steep sticker price: $40,000.
Still, the Volt's fuel efficiency would be four times more than the popular Toyota Prius hybrid, the most efficient car now sold in the U.S.
Most automakers are working on similar designs, but GM would offer the first mainstream plug-in with the Volt, which seats four and was introduced at the 2007 Detroit auto show.
The Volt will join a growing fleet of cars and trucks powered by systems other than internal combustion engines.
Unlike the Prius and other traditional hybrids, the Volt is powered by an electric motor and a battery pack with a 40-mile range. After that, a small internal combustion engine kicks in to generate electricity for a total range of 300 miles. The battery pack can be recharged from a standard home outlet.
Hybrids use a small internal combustion engine combined with a high-powered battery to boost fuel efficiency. Toyota's Prius — which starts at about $22,000 — gets 51 mpg in the city and 48 mpg on the highway.
The number of all-electric vehicles available to U.S. consumers remains limited. The Tesla Roadster, a high-end sports car with a range of 224 miles, is perhaps the best known. But its $100,000-plus price tag keeps it out of reach of all but the wealthiest drivers.
The company is working on an electric family sedan that will be priced considerably less.
Nissan Motor Co. unveiled its first electric car, the Leaf, earlier this month. Nissan said the vehicle will go on sale in Japan, the U.S. and Europe next year.
General Motors Co. is touting the 230 mpg figure following early tests that used draft guidelines from the Environmental Protection Agency for calculating the mileage of extended-range electric vehicles.
The EPA guidelines, developed with help from automakers, figure that cars such as the Volt will travel more on straight electricity in the city than on the highway. If drivers operate the Volt for less than 40 miles, in theory they could do so without using a drop of gasoline.
Highway mileage estimates for the Volt based on the EPA's methodology have yet to be released.
"We are confident the highway (mileage) will be a triple-digit," GM CEO Fritz Henderson said.
The EPA conducts testing to determine the mileage posted on new car stickers. The agency said in a statement Tuesday that it has not tested a Volt "and therefore cannot confirm the fuel economy values claimed by GM."
The EPA is working with the Society of Automotive Engineers and state and federal officials to develop testing procedures to measure the fuel efficiency of advanced vehicles, according to a draft outline of the proposal obtained by The Associated Press.
The plan could be released later this year.
It was not immediately clear how GM reached the 230 mpg in city driving, but industry officials estimated the automaker's calculation took into consideration the Volt traveling 40 miles on the electric battery and then achieving about 50 mpg when the engine kicked in.
Although Henderson would not give details on pricing, the first-generation Volt is expected to cost nearly $40,000, making it cost-prohibitive to many people even if gasoline returns to $4 per gallon.
The price of the sporty-looking sedan is expected to drop with future generations of the Volt, but GM has said government tax credits of up to $7,500 and the savings on fuel could make it more affordable, especially at 230 mpg.
"We get a little cautious about trying to forecast what fuel prices will do," said Tony Posawatz, GM's vehicle line director for the Volt. "We achieved this number, and if fuel prices go up, it certainly does get more attractive even in the near-term generation."
The mileage figure could vary as the guidelines are refined and the Volt gets further along in the manufacturing process, Posawatz said.
Chrysler Group, Ford Motor Co. and Daimler AG are all developing plug-ins and electric cars, and Toyota Motor Corp. is working on a plug-in version of its gas-electric hybrid system.
GM has produced about 30 Volts so far and is making 10 a week, Henderson said during a presentation at the company's technical center in the Detroit suburb of Warren.
Henderson said charging the Volt will cost about 40 cents a day, at about 5 cents per kilowatt hour.
GM is nearly halfway through building about 80 Volts that will look and behave like the production model, and testing is running on schedule, Posawatz said.
Two critical areas — battery life and the electronic switching between battery and engine power — are still being refined, but the car is on schedule to reach showrooms late in 2010, he said.
GM is simulating tests to make sure the new lithium-ion batteries last 10 years, Posawatz said, as well as testing battery performance in extremely hot and cold climates.
"We're further along, but we're still quite a ways from home," he said. "We're developing quite a knowledge base on all this stuff. Our confidence is growing."
The other area of new technology, switching between battery and engine power, is proceeding well, he said, with engineers just fine-tuning the operations.
"We're very pleased with the transition from when it's driving EV (electric vehicle) to when the engine and generator kick in," he said.
GM also is finishing work on the power cord, which will be durable enough that it can survive being run over by the car. The Volt, he said, will have software on board so it can be programmed to begin and end charging during off-peak electrical use hours.
It will be easy for future Volt owners living in rural and suburban areas to plug in their cars at night, but even Henderson recognized the challenge urban, apartment dwellers, or those who park their cars on the street might have recharging the Volt. There could eventually be charging stations set up by a third-party to meet such a demand, Henderson said.
GM says new Volt could get 230 mpg in city driving
By KIMBERLY S. JOHNSON (AP)
8-11-9
WARREN, Mich. — General Motors said Tuesday its Chevrolet Volt electric car could get 230 mpg in city driving, making it the first American vehicle to achieve triple-digit fuel economy if that figure is confirmed by federal regulators.
But when the four-door family sedan hits showrooms late next year, its efficiency will come with a steep sticker price: $40,000.
Still, the Volt's fuel efficiency would be four times more than the popular Toyota Prius hybrid, the most efficient car now sold in the U.S.
Most automakers are working on similar designs, but GM would offer the first mainstream plug-in with the Volt, which seats four and was introduced at the 2007 Detroit auto show.
The Volt will join a growing fleet of cars and trucks powered by systems other than internal combustion engines.
Unlike the Prius and other traditional hybrids, the Volt is powered by an electric motor and a battery pack with a 40-mile range. After that, a small internal combustion engine kicks in to generate electricity for a total range of 300 miles. The battery pack can be recharged from a standard home outlet.
Hybrids use a small internal combustion engine combined with a high-powered battery to boost fuel efficiency. Toyota's Prius — which starts at about $22,000 — gets 51 mpg in the city and 48 mpg on the highway.
The number of all-electric vehicles available to U.S. consumers remains limited. The Tesla Roadster, a high-end sports car with a range of 224 miles, is perhaps the best known. But its $100,000-plus price tag keeps it out of reach of all but the wealthiest drivers.
The company is working on an electric family sedan that will be priced considerably less.
Nissan Motor Co. unveiled its first electric car, the Leaf, earlier this month. Nissan said the vehicle will go on sale in Japan, the U.S. and Europe next year.
General Motors Co. is touting the 230 mpg figure following early tests that used draft guidelines from the Environmental Protection Agency for calculating the mileage of extended-range electric vehicles.
The EPA guidelines, developed with help from automakers, figure that cars such as the Volt will travel more on straight electricity in the city than on the highway. If drivers operate the Volt for less than 40 miles, in theory they could do so without using a drop of gasoline.
Highway mileage estimates for the Volt based on the EPA's methodology have yet to be released.
"We are confident the highway (mileage) will be a triple-digit," GM CEO Fritz Henderson said.
The EPA conducts testing to determine the mileage posted on new car stickers. The agency said in a statement Tuesday that it has not tested a Volt "and therefore cannot confirm the fuel economy values claimed by GM."
The EPA is working with the Society of Automotive Engineers and state and federal officials to develop testing procedures to measure the fuel efficiency of advanced vehicles, according to a draft outline of the proposal obtained by The Associated Press.
The plan could be released later this year.
It was not immediately clear how GM reached the 230 mpg in city driving, but industry officials estimated the automaker's calculation took into consideration the Volt traveling 40 miles on the electric battery and then achieving about 50 mpg when the engine kicked in.
Although Henderson would not give details on pricing, the first-generation Volt is expected to cost nearly $40,000, making it cost-prohibitive to many people even if gasoline returns to $4 per gallon.
The price of the sporty-looking sedan is expected to drop with future generations of the Volt, but GM has said government tax credits of up to $7,500 and the savings on fuel could make it more affordable, especially at 230 mpg.
"We get a little cautious about trying to forecast what fuel prices will do," said Tony Posawatz, GM's vehicle line director for the Volt. "We achieved this number, and if fuel prices go up, it certainly does get more attractive even in the near-term generation."
The mileage figure could vary as the guidelines are refined and the Volt gets further along in the manufacturing process, Posawatz said.
Chrysler Group, Ford Motor Co. and Daimler AG are all developing plug-ins and electric cars, and Toyota Motor Corp. is working on a plug-in version of its gas-electric hybrid system.
GM has produced about 30 Volts so far and is making 10 a week, Henderson said during a presentation at the company's technical center in the Detroit suburb of Warren.
Henderson said charging the Volt will cost about 40 cents a day, at about 5 cents per kilowatt hour.
GM is nearly halfway through building about 80 Volts that will look and behave like the production model, and testing is running on schedule, Posawatz said.
Two critical areas — battery life and the electronic switching between battery and engine power — are still being refined, but the car is on schedule to reach showrooms late in 2010, he said.
GM is simulating tests to make sure the new lithium-ion batteries last 10 years, Posawatz said, as well as testing battery performance in extremely hot and cold climates.
"We're further along, but we're still quite a ways from home," he said. "We're developing quite a knowledge base on all this stuff. Our confidence is growing."
The other area of new technology, switching between battery and engine power, is proceeding well, he said, with engineers just fine-tuning the operations.
"We're very pleased with the transition from when it's driving EV (electric vehicle) to when the engine and generator kick in," he said.
GM also is finishing work on the power cord, which will be durable enough that it can survive being run over by the car. The Volt, he said, will have software on board so it can be programmed to begin and end charging during off-peak electrical use hours.
It will be easy for future Volt owners living in rural and suburban areas to plug in their cars at night, but even Henderson recognized the challenge urban, apartment dwellers, or those who park their cars on the street might have recharging the Volt. There could eventually be charging stations set up by a third-party to meet such a demand, Henderson said.
Saturday, April 11, 2009
10 Cars That Sank Detroit
http://autos.yahoo.com/articles/autos_content_landing_pages/923/10-Cars-That-Sank-Detroit;_ylc=X3oDMTE4aGI2MDhuBF9TAzI3MTYxNDkEc2VjA2ZwLXRvZGF5BHNsawNzYW5rLWRldHJvaXQ
10 Cars That Sank Detroit
By Rick Newman
The global financial crisis is suffocating the Detroit automakers, but the problems at General Motors, Ford, and Chrysler have been festering for years—even when the mighty "Big Three" were earning billions. Aging factories, inflexible unions, arrogant executives and shoddy quality have all damaged Detroit. Now, with panicky consumers fleeing showrooms, catastrophe looms:
There will be plenty of business-school case studies analyzing all the automakers' wrong turns. But, as they say in the industry, it all comes down to product. So here are 10 cars that help explain the demise of Detroit: GM and Chrysler need a multibillion-dollar government bailout to survive, and both could be in bankruptcy by summer if they don't meet tough government demands. Ford hasn't asked for a bailout—yet—but it's bleeding cash and racing the clock to turn itself around.
Ford Pinto. This ill-fated subcompact came to epitomize the arrogance of Big Auto. Ford hurried the Pinto to market in the early 1970s to battle cheap imports like the Volkswagen Beetle that were selling for less than $2,000. Initial sales were strong, but quality problems emerged. Then came the infamous safety problems with exploding fuel tanks, which Ford refused to acknowledge. Message: The customer comes last. "The problems for the domestics really started in the '70s when they were offering cars like the Pinto up against higher-tech, better-built Toyota Corollas and Honda Civics," says Jack Nerad of Kelley Blue Book.
Chevrolet Cavalier. GM sold millions of Cavaliers in the 1980s—and decided the thrifty car was so successful the company didn't need to update it for more than a decade. To milk the model, GM even added some lipstick and high heels and tried to peddle the upgrade as the Cadillac Cimarron—a legendary flop. Honda and Toyota, meanwhile, were updating their competing models every four or five years, and grabbing market share with each quality improvement. A new Cavalier came out in the mid 1990s—then languished for another decade, while GM put most of its money into big trucks and SUVs. GM has since improved its small cars. "But they have to be miles better than the imports for Americans to forget how bad their small cars used to be," says Jamie Page Deaton of U.S. News's Rankings and Reviews car-ranking site. Even if they are better, many Americans wonder why they should give Detroit a second—or third—chance.
Chevrolet Astro. While Chrysler, Toyota, and Honda were refining their minivans in the 1990s and coming up with innovations like hideaway seats and electric sliding doors, GM was offering an old, truck-based van gussied up with carpeting and cupholders. "It showed GM's repeated failure to market competitive products based on styling and packaging," says Tom Libby of J. D. Power & Associates. The Astro drove like a bread truck, and consumers noticed. It also earned the worst safety ratings in its class. Before long, GM was effectively out of the minivan segment. No biggie—those were just mainstream American families the automaker decided to ignore.
Ford Taurus. Try to explain this logic: After its 1986 debut, the Taurus became a perennial bestseller. So for the next 20 years, Ford let quality decline and neglected the family sedan, while pouring love and money into trucks and SUVs. By early this decade, the Taurus had become a dowdy, rental-lot staple. So Ford simply retired the Taurus in 2006 and replaced it with the 500 sedan—which went on to set records as one of the most short-lived models ever. A year later, Ford revived the Taurus name and applied it to a bastardized 500. But by then, the damage was done.
Ford Explorer. This breakout vehicle helped launch SUVs and drove record profits at Ford in the 1990s, as Americans flocked to big utilities that could take them off-road if they ever got adventurous. It also blinded Ford to the future. "Executives could not see beyond the green piling up at their feet," says David Magee, author of How Toyota Became No. 1. "The Explorer helped create an addiction that lasted 15 years." GM and Chrysler followed right behind, with SUVs like the Chevy Trailblazer and the Dodge Durango—lockstep moves that reveal how the Detroit automakers focused on each other rather than the broader marketplace.
Jaguar X-Type. Ford bought the British luxury brand Jaguar in 1990, when all three Detroit automakers were seeking ways to expand their global reach. Eventually, Ford decided to build an entry-level Jaguar starting at around $30,000 for people looking to move up from, say, a Mercury Marquis. The down-market move "represented everything that Jaguar is not," says Libby of J. D. Power. The X-Type was built on an ordinary sedan platform from elsewhere in Ford's lineup, and the front-wheel-drive system underwhelmed enthusiasts used to rear-drive European makes. Jag purists were horrified, and aspiring luxury buyers shunned the X-Type in favor of BMWs, Lexuses, and Acuras. After fumbling the luxury brand for nearly two decades, Ford sold Jaguar to an Indian conglomerate in 2008.
Hummer H2. It sure seemed cool back in 2003, when gas was less than $2 per gallon. And it sure seems gaudy now. This supersized SUV clearly had a heyday, but it also helped paint parent company GM as an enviro-hostile corporation that sold only gas guzzlers. Sales collapsed as gas prices rose toward $4 a gallon in mid-2008, and GM has been trying to sell the division for six months—with no takers, so far. "GM wanted to make Hummer a signature company brand," says Magee. "Instead, it showed the company was out of touch with the needs of the 21st century."
Toyota Prius. While GM was spending $1 billion to build up the Hummer franchise, Toyota was spending $1 billion to develop a high-mileage hybrid—even though gas prices were still low. After the Prius debuted in the United States in 2000, GM execs seized yet another opportunity to display their intimate knowledge of American consumers, arguing that hybrids didn't make economic sense and that only environmentalists would buy them. Today, Toyota can barely keep up with demand for the Prius, and it has plans to start building them in the United States. GM, meanwhile, is scrambling to rush hybrids and other high-mileage cars into dealerships—far too late.
Chrysler Sebring. Did Chrysler engineers set out to build the world's most boring car? Of course not. Yet Chrysler still produces this blandmobile to keep assembly lines running and maintain a presence, however weak, in the sedan market. In the new Darwinian auto industry, this model seems destined for extinction, since the only way to sell marginal cars is with steep discounts, which money-losing automakers can no longer afford. In fact, if Chrysler ends up being carved into pieces and sold to competitors, as many analysts expect, most of its passenger-car lineup could get the axe, since there's little to distinguish it. Besides—what's a sebring, anyway?
Jeep Compass. Quick, what's the difference between the Jeep Compass, the Jeep Liberty, and the Jeep Patriot? The bosses at Chrysler, which owns Jeep, could explain, but the real answer is that Chrysler has oversaturated its strongest brand lineup in a desperate attempt to boost sales. "The Compass is not needed," says James Bell of Intellichoice.com. "Just the Liberty, please." The Compass has the same mechanical underpinnings as the Dodge Caliber, which helps illustrate one of Detroit's favorite tricks: Create multiple versions of every product under a bunch of different brand names, hoping that if buyers shun one, they'll take a more favorable view of another. Message to Detroit: Consumers aren't that stupid. Give them a bit more credit, and you might have a future.
10 Cars That Sank Detroit
By Rick Newman
The global financial crisis is suffocating the Detroit automakers, but the problems at General Motors, Ford, and Chrysler have been festering for years—even when the mighty "Big Three" were earning billions. Aging factories, inflexible unions, arrogant executives and shoddy quality have all damaged Detroit. Now, with panicky consumers fleeing showrooms, catastrophe looms:
There will be plenty of business-school case studies analyzing all the automakers' wrong turns. But, as they say in the industry, it all comes down to product. So here are 10 cars that help explain the demise of Detroit: GM and Chrysler need a multibillion-dollar government bailout to survive, and both could be in bankruptcy by summer if they don't meet tough government demands. Ford hasn't asked for a bailout—yet—but it's bleeding cash and racing the clock to turn itself around.
Ford Pinto. This ill-fated subcompact came to epitomize the arrogance of Big Auto. Ford hurried the Pinto to market in the early 1970s to battle cheap imports like the Volkswagen Beetle that were selling for less than $2,000. Initial sales were strong, but quality problems emerged. Then came the infamous safety problems with exploding fuel tanks, which Ford refused to acknowledge. Message: The customer comes last. "The problems for the domestics really started in the '70s when they were offering cars like the Pinto up against higher-tech, better-built Toyota Corollas and Honda Civics," says Jack Nerad of Kelley Blue Book.
Chevrolet Cavalier. GM sold millions of Cavaliers in the 1980s—and decided the thrifty car was so successful the company didn't need to update it for more than a decade. To milk the model, GM even added some lipstick and high heels and tried to peddle the upgrade as the Cadillac Cimarron—a legendary flop. Honda and Toyota, meanwhile, were updating their competing models every four or five years, and grabbing market share with each quality improvement. A new Cavalier came out in the mid 1990s—then languished for another decade, while GM put most of its money into big trucks and SUVs. GM has since improved its small cars. "But they have to be miles better than the imports for Americans to forget how bad their small cars used to be," says Jamie Page Deaton of U.S. News's Rankings and Reviews car-ranking site. Even if they are better, many Americans wonder why they should give Detroit a second—or third—chance.
Chevrolet Astro. While Chrysler, Toyota, and Honda were refining their minivans in the 1990s and coming up with innovations like hideaway seats and electric sliding doors, GM was offering an old, truck-based van gussied up with carpeting and cupholders. "It showed GM's repeated failure to market competitive products based on styling and packaging," says Tom Libby of J. D. Power & Associates. The Astro drove like a bread truck, and consumers noticed. It also earned the worst safety ratings in its class. Before long, GM was effectively out of the minivan segment. No biggie—those were just mainstream American families the automaker decided to ignore.
Ford Taurus. Try to explain this logic: After its 1986 debut, the Taurus became a perennial bestseller. So for the next 20 years, Ford let quality decline and neglected the family sedan, while pouring love and money into trucks and SUVs. By early this decade, the Taurus had become a dowdy, rental-lot staple. So Ford simply retired the Taurus in 2006 and replaced it with the 500 sedan—which went on to set records as one of the most short-lived models ever. A year later, Ford revived the Taurus name and applied it to a bastardized 500. But by then, the damage was done.
Ford Explorer. This breakout vehicle helped launch SUVs and drove record profits at Ford in the 1990s, as Americans flocked to big utilities that could take them off-road if they ever got adventurous. It also blinded Ford to the future. "Executives could not see beyond the green piling up at their feet," says David Magee, author of How Toyota Became No. 1. "The Explorer helped create an addiction that lasted 15 years." GM and Chrysler followed right behind, with SUVs like the Chevy Trailblazer and the Dodge Durango—lockstep moves that reveal how the Detroit automakers focused on each other rather than the broader marketplace.
Jaguar X-Type. Ford bought the British luxury brand Jaguar in 1990, when all three Detroit automakers were seeking ways to expand their global reach. Eventually, Ford decided to build an entry-level Jaguar starting at around $30,000 for people looking to move up from, say, a Mercury Marquis. The down-market move "represented everything that Jaguar is not," says Libby of J. D. Power. The X-Type was built on an ordinary sedan platform from elsewhere in Ford's lineup, and the front-wheel-drive system underwhelmed enthusiasts used to rear-drive European makes. Jag purists were horrified, and aspiring luxury buyers shunned the X-Type in favor of BMWs, Lexuses, and Acuras. After fumbling the luxury brand for nearly two decades, Ford sold Jaguar to an Indian conglomerate in 2008.
Hummer H2. It sure seemed cool back in 2003, when gas was less than $2 per gallon. And it sure seems gaudy now. This supersized SUV clearly had a heyday, but it also helped paint parent company GM as an enviro-hostile corporation that sold only gas guzzlers. Sales collapsed as gas prices rose toward $4 a gallon in mid-2008, and GM has been trying to sell the division for six months—with no takers, so far. "GM wanted to make Hummer a signature company brand," says Magee. "Instead, it showed the company was out of touch with the needs of the 21st century."
Toyota Prius. While GM was spending $1 billion to build up the Hummer franchise, Toyota was spending $1 billion to develop a high-mileage hybrid—even though gas prices were still low. After the Prius debuted in the United States in 2000, GM execs seized yet another opportunity to display their intimate knowledge of American consumers, arguing that hybrids didn't make economic sense and that only environmentalists would buy them. Today, Toyota can barely keep up with demand for the Prius, and it has plans to start building them in the United States. GM, meanwhile, is scrambling to rush hybrids and other high-mileage cars into dealerships—far too late.
Chrysler Sebring. Did Chrysler engineers set out to build the world's most boring car? Of course not. Yet Chrysler still produces this blandmobile to keep assembly lines running and maintain a presence, however weak, in the sedan market. In the new Darwinian auto industry, this model seems destined for extinction, since the only way to sell marginal cars is with steep discounts, which money-losing automakers can no longer afford. In fact, if Chrysler ends up being carved into pieces and sold to competitors, as many analysts expect, most of its passenger-car lineup could get the axe, since there's little to distinguish it. Besides—what's a sebring, anyway?
Jeep Compass. Quick, what's the difference between the Jeep Compass, the Jeep Liberty, and the Jeep Patriot? The bosses at Chrysler, which owns Jeep, could explain, but the real answer is that Chrysler has oversaturated its strongest brand lineup in a desperate attempt to boost sales. "The Compass is not needed," says James Bell of Intellichoice.com. "Just the Liberty, please." The Compass has the same mechanical underpinnings as the Dodge Caliber, which helps illustrate one of Detroit's favorite tricks: Create multiple versions of every product under a bunch of different brand names, hoping that if buyers shun one, they'll take a more favorable view of another. Message to Detroit: Consumers aren't that stupid. Give them a bit more credit, and you might have a future.
Tuesday, February 24, 2009
GM Plans to Eliminate Saab, Saturn, Hummer
http://usnews.rankingsandreviews.com/cars-trucks/daily-news/090218-GM-Plans-to-Eliminate-Saab-Saturn-Hummer-and-Shrink-Pontiac/
GM Plans to Eliminate Saab, Saturn, Hummer and Shrink Pontiac
Feb. 18, 2009
Faced with an urgent need to restructure in order to survive, America's largest automaker plans to eliminate three of its brands quickly and shrink a fourth to become a niche brand that will make only a handful of low-volume models.
In a restructuring plan submitted to the federal government yesterday, the automaker announced that it "has committed to focus its resources primarily on its core brands: Chevrolet, Cadillac, Buick and GMC. Of the remaining brands, Pontiac -- which is part of the Buick-Pontiac-GMC retail channel -- will be a highly focused niche brand."
Hummer and Saab, both of which are typically sold through stand-alone dealerships, "are subject to ‘strategic reviews', including their potential sale."
The company plans to make a final decision on whether to sell or eliminate Hummer by the end of March. The Financial Times notes, "GM said that it was still talking to some potential buyers but that, if these negotiations come to naught, the brand will be phased out. Hummer's US sales have plummeted in recent years, but GM has found sizeable markets abroad, including in the Middle East and Russia."
GM is reportedly in negotiations with the Swedish government about the future of Saab. CNN Money reports that GM "said Tuesday its Saab subsidiary could be forced to file for reorganization as early as this month if the U.S. auto maker and the Swedish government can't come to terms on financial support for the unit. GM, as part of a revamped restructuring plan presented to the federal government to qualify for billions of dollars in government aid, said that it has proposed to effectively cap its financial support for Saab, with the Swedish brand becoming an independent entity by the start of 2010."
In both cases, GM hopes to find a buyer for the brands or spin them off into separate companies because closing the brands outright could be much more expensive. Franchise agreements would require GM to buy out Saab and Hummer dealers individually would could cost the company billions. The New York Times notes, "G.M. found out last decade just how expensive it could be to unwind a brand. It spent more than $1 billion to buy out dealers at Oldsmobile, which built its last cars in 2004."
The Saturn brand, meanwhile, will be gradually phased out of existence because that brand's dealerships "have different, easier to cut franchise agreements than other GM brands," according to Motor Trend. GM plans to continue selling the models currently on Saturn dealership lots, but will build no new Saturn models. =
The restructuring plan says that Saturn "will remain in operation through the end of the planned lifecycle for all Saturn products (2010-2011). In the interim, should Saturn retailers as a group or other investors present a plan that would allow a spin off or sale" of the brand, "GM would be open to any such possibility. If a spin off or sale does not occur, it is GM‘s intention to phase out the Saturn brand at the end of the current product lifecycle."
"Dealers will stay open through 2011, but product development overall will cease," according to Kicking Tires. That means 2010 and 2011 Saturn models will just be newly minted versions of what's already available, and they may or may not receive minor updates, like added safety features."
Pontiac, meanwhile, will be reduced to a small brand selling a handful of models though combined Buick/GMC/Pontiac dealerships. The plan does not address which specific Pontiac vehicles will survive, but industry analysts expect to see the brand become a source of performance-oriented cars like the rear-wheel-drive G8 sedan, which cost GM little to develop because they are based on GM models sold in other markets.
The impact of GM's plan on consumers is an evolving story. In the short term, if you're in the market for a new car and interested in something from one of the doomed brands, you should be aware that prices for the vehicles may crash now that their execution is inevitable.
GM Plans to Eliminate Saab, Saturn, Hummer and Shrink Pontiac
Feb. 18, 2009
Faced with an urgent need to restructure in order to survive, America's largest automaker plans to eliminate three of its brands quickly and shrink a fourth to become a niche brand that will make only a handful of low-volume models.
In a restructuring plan submitted to the federal government yesterday, the automaker announced that it "has committed to focus its resources primarily on its core brands: Chevrolet, Cadillac, Buick and GMC. Of the remaining brands, Pontiac -- which is part of the Buick-Pontiac-GMC retail channel -- will be a highly focused niche brand."
Hummer and Saab, both of which are typically sold through stand-alone dealerships, "are subject to ‘strategic reviews', including their potential sale."
The company plans to make a final decision on whether to sell or eliminate Hummer by the end of March. The Financial Times notes, "GM said that it was still talking to some potential buyers but that, if these negotiations come to naught, the brand will be phased out. Hummer's US sales have plummeted in recent years, but GM has found sizeable markets abroad, including in the Middle East and Russia."
GM is reportedly in negotiations with the Swedish government about the future of Saab. CNN Money reports that GM "said Tuesday its Saab subsidiary could be forced to file for reorganization as early as this month if the U.S. auto maker and the Swedish government can't come to terms on financial support for the unit. GM, as part of a revamped restructuring plan presented to the federal government to qualify for billions of dollars in government aid, said that it has proposed to effectively cap its financial support for Saab, with the Swedish brand becoming an independent entity by the start of 2010."
In both cases, GM hopes to find a buyer for the brands or spin them off into separate companies because closing the brands outright could be much more expensive. Franchise agreements would require GM to buy out Saab and Hummer dealers individually would could cost the company billions. The New York Times notes, "G.M. found out last decade just how expensive it could be to unwind a brand. It spent more than $1 billion to buy out dealers at Oldsmobile, which built its last cars in 2004."
The Saturn brand, meanwhile, will be gradually phased out of existence because that brand's dealerships "have different, easier to cut franchise agreements than other GM brands," according to Motor Trend. GM plans to continue selling the models currently on Saturn dealership lots, but will build no new Saturn models. =
The restructuring plan says that Saturn "will remain in operation through the end of the planned lifecycle for all Saturn products (2010-2011). In the interim, should Saturn retailers as a group or other investors present a plan that would allow a spin off or sale" of the brand, "GM would be open to any such possibility. If a spin off or sale does not occur, it is GM‘s intention to phase out the Saturn brand at the end of the current product lifecycle."
"Dealers will stay open through 2011, but product development overall will cease," according to Kicking Tires. That means 2010 and 2011 Saturn models will just be newly minted versions of what's already available, and they may or may not receive minor updates, like added safety features."
Pontiac, meanwhile, will be reduced to a small brand selling a handful of models though combined Buick/GMC/Pontiac dealerships. The plan does not address which specific Pontiac vehicles will survive, but industry analysts expect to see the brand become a source of performance-oriented cars like the rear-wheel-drive G8 sedan, which cost GM little to develop because they are based on GM models sold in other markets.
The impact of GM's plan on consumers is an evolving story. In the short term, if you're in the market for a new car and interested in something from one of the doomed brands, you should be aware that prices for the vehicles may crash now that their execution is inevitable.
Sunday, February 3, 2008
White Hot
http://autos.yahoo.com/articles/autos_content_landing_pages/412/white-hot;_ylc=X3oDMTE2MDVocjJhBF9TAzI3MTYxNDkEc2VjA2ZwLXRvZGF5BHNsawNob3QtY29sb3Jz
White Hot
Silver loses its long-held top spot as the most popular car color.
by Althea Chang
After seven years wearing the color crown, silver has been dethroned.
For the first time this century, more white cars were manufactured in 2007 than those in any other color, according to DuPont’s most recent color study.
In North America, 19 percent of vehicles manufactured in 2007 were either white or "pearl white," which is white with an iridescent or metallic sheen. Eighteen percent of 2007 vehicles were silver, and 16 percent were black, including black with metallic effects.
White has also taken a decisive lead in other countries, including Japan and Mexico. In Europe, however, black was far and away the top color.
White had an even stronger showing among luxury cars, where it made up 22 percent of vehicles manufactured in 2007 (5 percent of those were pearl white) and tied with the color black. Silver was the next most common color for luxury cars in 2007, at 20 percent. "Our report is based on quantities of paint sold to OEMs [original equipment manufacturers], production data they share with us, and other sources,” says DuPont spokesperson Rick Straitman.
The color white is increasingly dominant, not just in the auto industry, but in home furnishings, fashion, consumer products, and industrial design, says Leatrice Eiseman, director of the Pantone Color Institute.
White was the most popular color among Chevrolet and Ford buyers, according to J.D. Power and Associates' Power Information Network, which tracks consumers’ buying habits. Dodge buyers preferred red, while BMW, Cadillac, Lexus, and Mercedes-Benz buyers gravitated toward black.
White is also a popular color for so-called fleet vehicles, which are cars and trucks used commercially, such as by power companies and rental agencies, says Global Insight analyst John Wolkonowicz.
Despite white's victory in 2007, silver will still likely be the dominant color on the roads for some time. "Given silver's popularity over the past seven years and the fact that it is still a popular color choice, you should expect to see a high number of silver vehicles on the road for the coming years," says Karen Surcina, color marketing and technology manager at DuPont.
Considering that the average vehicle is on the road for 13 years, according to U.S. Department of Transportation estimates, it could take a decade or more for silver cars to start thinning out, and that’s only if the color decreases in popularity. "When silver first came on the scene [in the mid to late 1990s], it was a high-tech color that corresponded with people's interest in technology and the future," Surcina says. Then the tech bubble burst and the economy started to suffer. As time went on, silver became a “safe” color that consumers could opt for and not worry about it standing out too much, or turning off potential buyers when it came time to resell their vehicles.
Even if white continues to swell in popularity and sparkling particles give the color new life, the trends may not be seen on highways and in driveways for some time. "While palate-cleansing white is expected to usher in a new era in car colors and iridescent paints, and sparkling mica particles and unusual effects are gaining popularity among more adventurous types, most car buyers are still sticking with safe colors like silver and black,” says Christopher Li, industry analyst at the Power Information Network.
White Hot
Silver loses its long-held top spot as the most popular car color.
by Althea Chang
After seven years wearing the color crown, silver has been dethroned.
For the first time this century, more white cars were manufactured in 2007 than those in any other color, according to DuPont’s most recent color study.
In North America, 19 percent of vehicles manufactured in 2007 were either white or "pearl white," which is white with an iridescent or metallic sheen. Eighteen percent of 2007 vehicles were silver, and 16 percent were black, including black with metallic effects.
White has also taken a decisive lead in other countries, including Japan and Mexico. In Europe, however, black was far and away the top color.
White had an even stronger showing among luxury cars, where it made up 22 percent of vehicles manufactured in 2007 (5 percent of those were pearl white) and tied with the color black. Silver was the next most common color for luxury cars in 2007, at 20 percent. "Our report is based on quantities of paint sold to OEMs [original equipment manufacturers], production data they share with us, and other sources,” says DuPont spokesperson Rick Straitman.
The color white is increasingly dominant, not just in the auto industry, but in home furnishings, fashion, consumer products, and industrial design, says Leatrice Eiseman, director of the Pantone Color Institute.
White was the most popular color among Chevrolet and Ford buyers, according to J.D. Power and Associates' Power Information Network, which tracks consumers’ buying habits. Dodge buyers preferred red, while BMW, Cadillac, Lexus, and Mercedes-Benz buyers gravitated toward black.
White is also a popular color for so-called fleet vehicles, which are cars and trucks used commercially, such as by power companies and rental agencies, says Global Insight analyst John Wolkonowicz.
Despite white's victory in 2007, silver will still likely be the dominant color on the roads for some time. "Given silver's popularity over the past seven years and the fact that it is still a popular color choice, you should expect to see a high number of silver vehicles on the road for the coming years," says Karen Surcina, color marketing and technology manager at DuPont.
Considering that the average vehicle is on the road for 13 years, according to U.S. Department of Transportation estimates, it could take a decade or more for silver cars to start thinning out, and that’s only if the color decreases in popularity. "When silver first came on the scene [in the mid to late 1990s], it was a high-tech color that corresponded with people's interest in technology and the future," Surcina says. Then the tech bubble burst and the economy started to suffer. As time went on, silver became a “safe” color that consumers could opt for and not worry about it standing out too much, or turning off potential buyers when it came time to resell their vehicles.
Even if white continues to swell in popularity and sparkling particles give the color new life, the trends may not be seen on highways and in driveways for some time. "While palate-cleansing white is expected to usher in a new era in car colors and iridescent paints, and sparkling mica particles and unusual effects are gaining popularity among more adventurous types, most car buyers are still sticking with safe colors like silver and black,” says Christopher Li, industry analyst at the Power Information Network.
Tuesday, January 8, 2008
1 Gallon of Gas, 100 Miles — $10 Million
http://www.wired.com/cars/futuretransport/magazine/16-01/ff_100mpg?currentPage=all
WIRED MAGAZINE: Wired Issue 16.01
Cars 2.0 : Future Transport
1 Gallon of Gas, 100 Miles — $10 Million: The Race to Build the Supergreen Car
By Eric Hagerman
Standing on the roof of a boxy old Buick, Kevin Smith has a great view of the vast boneyard at Kertow Auto Salvage, outside Taylorville, Illinois. He's here looking for the key to America's super-fuel-efficient future. "Found it," he says to me, spying a cluster of mid- to late-'90s Dodge Neons in the middle distance. He stomps down off the trunk and, followed by three buddies, converges on 11 promising carcasses. They pick through gaping engine compartments and weedy wheel wells, searching for an intact manual transmission — its rudimentary design should be easy to fit to Smith's custom-fabricated hybrid engine. "The geometry has already been engineered," he says. "There's no need to reinvent the wheel."
Junker number 10082 has exactly what Smith needs. He makes his way to the office, where a red-bearded man stands behind a beige linoleum counter: "I am with Illuminati Motor Works," declares Smith, whose day job is issuing permits for the Illinois Environmental Protection Agency. "We have been accepted as a competitor in an international competition to build a 100-mile-per-gallon car." With that, he haggles halfheartedly, plunks down $250 for the whole car, and agrees to haul back what the team doesn't use.
It might seem strange to look for the vehicle of the future amid a field of old wrecks, but whoever wins the Automotive X Prize will have to take this kind of creative leap. Known as the AXP, the competition will award at least $10 million to the team that builds a 100-mpg machine and then wins a race against other green vehicles. Some 43 teams are already working on their rides, even though the competition won't be formally announced until early 2008. A qualifying race in 2009 will serve as a proof-of-concept shakedown, and then, in 2010, the remaining squads will go after the big money. Smith is convinced that the plug-in hybrid electric car he's building has a shot.
Cars are a new arena for the X Prize Foundation, whose mission is to spur innovation by doling out cash awards to teams that solve thorny technical and engineering problems. The foundation's first purse was the $10 million Ansari X Prize for spaceflight; Burt Rutan and Paul Allen won it in 2004 when their rocket plane made it to the edge of Earth's atmosphere twice in two weeks. Then there's the Google Lunar X Prize, which will go to the first private venture to send image-transmitting rovers to the moon, and the Archon X Prize: $10 million to the first outfit that can sequence 100 human genomes in 10 days for no more than $10,000 apiece (see "The X Prize Ecosystem"). Now the "revolution through competition" model is being applied to energy and the environment with the Automotive X Prize.
The aim of the AXP is to prime the market to demand cars that use less oil and produce fewer greenhouse-gas emissions. "There's a very large industrial complex married to an old solution," says X Prize Foundation founder Peter Diamandis. "If we do this right, we're going to draw a line in the sand and say all the cars we drove before this date are relegated to the history museums." Who killed the electric car? Who cares. Dangle a $10million carrot and watch as engineers deliver both crackpot schemes and genius innovations, any one of which could upend the existing automotive industry.
The rules, which will be finalized later this year, have three broad components: efficiency (cars must get at least 100 miles per gallon); emissions (cars must produce less than 200 grams of greenhouse gases per mile); and economic viability (mass production of the cars has to be feasible, and the company has to have a plan to make 10,000 a year). It's this last point — that a winning vehicle has to be safe, comfortable, and ready to be mass-manufactured at a reasonable cost — that will separate the fantasy-mobiles from those that could actually be put into production and sold for a profit. "We do not want toys," says S. M. Shahed, a Honeywell corporate fellow who, as a past president of the International Society of Automotive Engineers, serves as an adviser to the AXP. In other words, a one-off, carbon-fiber-ensconced motorized recumbent bicycle isn't going to cut it.
So how is a team like Illuminati, working from Smith's garage in the cornfields south of Springfield, going to compete in an arena traditionally dominated by multibillion-dollar giants? For one thing, none of the giants have announced an intent to participate. "We fully endorse the X Prize," says Bob Lutz, vice chair of General Motors, "but we just cannot divert ourselves from the business at hand." That business is the Chevrolet Volt, a plug-in hybrid electric car that Lutz hopes to have on the streets by 2010. "We're really not that interested in technology as a science-fair project," he says. But GM and the other major automakers are sure to be watching carefully for interesting technologies. If a team designs, say, a clever hybrid engine that bolts right onto the transmission of a Dodge Neon, it could sell the design to Chrysler and emerge a big winner regardless of whether it does well in the race.
Smith, for his part, is playing to win. A chemical engineer by training, he has built five vehicles for other fuel-efficiency competitions and even took first place for most innovative design in a 1996 contest sponsored by the Department of Energy. Teammate Kevin Hecht, a colleague at the EPA, is an electrical engineer who worked on General Motors' EV1 project in the early 1990s. (GM laid him off when it scrapped the program.) A third member, Thomas Pasko, owns an automotive repair shop in Springfield. Together, they have the skills necessary to be serious contenders.
Outside the Kertow office, with the Neon strapped to a trailer behind Pasko's truck, the Illuminati crew piles into their caravan for the drive home. A junkyard worker looks on, fists jammed into his coverall pockets, and cracks, "I bet it doesn't use any gas going back to Springfield."
Americans drive more than 5 billion miles a day, which accounts for about 40 percent of US oil consumption and 20 percent of the country's greenhouse-gas emissions. US fuel economy averages out to 20.2 mpg, 9 percent less than it was 20 years ago. (The Model T Ford, Diamandis likes to point out, got 25 miles per gallon.) This backslide is due mainly to the heavier, less-efficient SUVs, pickups, and vans that now make up half the market. There's been plenty of innovation in the internal combustion engine in the last few decades, but it's been applied to giving these bulky vehicles better acceleration, not better gas mileage.
The manufacturers say they'd produce fuel-efficient vehicles if people would buy them; consumers say they'd buy these cars if they existed. The principal mission of the AXP is to break this stalemate.
It's not unprecedented for a juicy prize to help goose a fledgling (or moribund) industry. In 1919, hotel magnate Raymond Orteig offered $25,000 to the first person to fly solo across the Atlantic Ocean. Charles Lindbergh claimed the reward in 1927. The contest sparked innovation in the nascent airline industry, but more important was the interest it aroused in ordinary citizens. Millions of Americans saw Lindbergh in person during his extended victory lap around the country, which took him to 92 cities in 48 states. People wanted to experience the aeronautic marvels for themselves, and the aviation industry took off. From 1926, during the buildup to Lindbergh's flight, to 1929, the number of passengers on US airlines increased thirtyfold. (Regulatory legislation, which upped safety by licensing pilots, also fueled the increase.)
Technology has advanced a little bit since Lindbergh's day. The final AXP event is a 1,000-plus-mile Tour de Francestyle stage race scheduled for 2010. Each vehicle will be fitted with a telemetry black box that streams performance and efficiency data (including fuel flow, amp-hours, and GPS coordinates). So, in addition to being able to follow the teams' progress on a Google Earthstyle interface overlaid with live video, Web users will be able to see, for instance, how much carbon a particular vehicle is spewing on a particular grade, how its range and average fuel efficiency changes in different conditions, fuel costs during various driving situations, and how much upstream energy is being used. The idea is to teach fans, in graphic detail, how driving patterns affect the amount of fuel they use.
The race itself will stretch across the US and vary from flat-out speed tests on closed tracks (get ready, Nascar fans) to urban time trials in which competitors must obey traffic laws. The vehicle that finishes with the lowest cumulative time while averaging better than 100 mpg wins. To qualify for the main event, teams will not only have to earn 75 miles per gallon in a preliminary race. They'll also have to submit CAD drawings and simulated crash-test data, undergo a dynamometer test to verify the vehicles' efficiency, and present viable business plans that show they're ready for mass production.
So who's going to win — and how? Teams are trying any number of solutions, from streamlined versions of existing technologies to completely novel contraptions. "I've found a way to double the efficiency of the internal combustion engine," claims Martin Lydell, a former hospital exec who recently left his job to work on his invention full-time. He is currently testing his 13th prototype. A German expat in Wisconsin named Ingo Valentin has spent the past 23 years developing hydraulic wheel motors; an inventor named Martin Dudziak assembled a team to create what he calls an external combustion engine; and a Luxembourg-based company called MDI is entering with a motor that runs on compressed air.
In the spirit of encouraging as many different technologies as possible, the contest is open to drivetrains powered by electricity, air, hydrogen, methane, gasoline, diesel, biodiesel, and ethanol — or any other substance clever competitors can use to make their machines move. (Converting the efficiency of other fuels to a gasoline equivalent is a straightforward matter of measuring how many BTUs a vehicle burns per mile.) Regardless of what the rules allow, most teams so far plan to fuel their designs with electricity — either as a pure battery-powered vehicle or a plug-in hybrid.
But don't 100-plus-mpg EVs already exist? Hot-rodded Priuses are currently claiming 125 mpg, and Tesla Motors' battery-powered Roadster gets 245 miles on a charge. Couldn't the Roadster, which is production-ready and goes from 0 to 60 in less than four seconds, dust everyone?
Not so fast. In addition to getting the equivalent of 100 miles per gallon, vehicles have to contribute less than 200 grams of greenhouse gases to the atmosphere for every mile they drive. This would seem to be a layup for EVs, which have a reputation for emitting only a fine mist of good karma. But electric vehicles aren't as clean as their absent tailpipes might suggest. Because electricity in the US is largely generated from fossil fuels, running a vehicle from the national power grid is far from carbon neutral. So AXP organizers decided that teams would have to account for upstream carbon emissions as well as those from the vehicle itself. Using Argonne National Laboratory data that quantifies the carbon emitted while producing and consuming various fuels, the organizers built a handy spreadsheet that teams can use to figure out whether they meet the 200-gram-per-mile standard. All an entrant has to do is pick the column that corresponds to their vehicle's type of fuel and key in the number of miles it will travel on one unit of that fuel (gallon, kilowatt, et cetera). Then, at the bottom of the document, one of two answers pops up: yes or no: You pass or you don't.
The upshot of considering so-called wells-to-wheels pollution is that a pure EV needs to achieve 133 mpg to pass the AXP emissions test. Even when designers take this into account, optimistic projections can fall prey to reality. For example, while the Roadster passes the spreadsheet test if you use the efficiency figures from the car's white paper, nobody has run the numbers based on actual road tests — until I call Tesla and prompt engineer Andrew Simpson to give it a shot. "I'm plugging in our new numbers right now," he tells me. "And... we don't qualify."
Silence.
The Roadster won't qualify for the X Prize for another reason: The company has no intention to build it in the required numbers. But Tesla does plan to enter its WhiteStar, a four-door sports sedan with a sticker price of $50,000 — about half of what the Roadster costs. Simpson says it's early enough in the new car's development to make adjustments, but he's still not convinced it'll pass. "It's a bigger car than the Roadster," he says, "so I would expect that the efficiency metric would be slightly worse."
And worse it is. Decreasing weight, naturally, is critical to increasing any vehicle's fuel economy. More than a few teams are focused on slimming down their vehicles in pursuit of the efficiency metric that has Simpson so concerned. "In a way, the power source is incidental," says Nick Carpenter of UK design firm Delta Motorsport, an AXP competitor that has created hydrogen fuel-cell commuter cars used in London as well as race cars for the Grand Prix Masters circuit. Delta's strategy, born from racing experience, is to trim weight, maximize aerodynamics, and minimize rolling resistance. The company is using off-the-shelf parts from other firms, he says, "to support what we believe is the most important element — the car itself." Paired with an all-electric power source, the British racer's entry should easily meet both the efficiency and emissions standards.
Back in Illinois, Illuminati has its own secret weapon in the war on weight: a completely new kind of composite that Smith has been developing for two years. It will make the car's body light, strong, and cheap to produce. But beyond those details, Smith isn't making a peep. His five-man squad doesn't include a patent lawyer, and this is, after all, a multimillion-dollar competition.
Beneath its vaulted beam ceiling, Aptera Motors' 15,000-square-foot facility in Carlsbad, California, couldn't be more different from Illuminati HQ. There's an industrial lathe, a TIG welder, a milling machine, a CNC-cut steel assembly jig, and two prototypes of the company's vehicle. Both are 90 percent production ready. By contrast, the Illuminati garage has a chalk outline on the floor that represents the future car's dimensions. A pair of repossessed seats and a dingy foam block map out the cockpit arrangement. And, of course, there's the wrecked Dodge Neon in the yard. To be fair, Aptera has a two-year head start. And, while Illuminati's budget cap is the cumulative limit of the team members' credit cards (around $10,000) plus whatever additional funding they manage to raise, Aptera has undisclosed millions in venture capital.
Founded in 2006 by Steve Fambro and funded in part by storied incubation station Idealab, Aptera plans to introduce its vehicle — a three-wheeled electric two-seater with a 120-mile range and room in back for a surfboard — by year's end. Price tag: $26,000 to $29,000. Its most striking feature is an aerodynamic shape. "I don't want to say it was an epiphany, because anyone who's looked into this knows that at highway speeds, 60percent of the energy goes to push air out of the way," Fambro says. "Why wouldn't we engineer the car to minimize that?"
The answer is that ever since GMsbrought us the tail fin, automotive design has been about emotion — form, not function. Aptera's Typ-1 reverses that paradigm, allowing aerodynamic efficiency to guide aesthetics. Still, the company had to appeal to those form-loving car buyers. Fambro hired designer Jason Hill, who did the original work on the Smart Fortwo and the body styling on the Porsche Carrera GT. Then, Fambro says, "I chained him to a desk" with Aptera's aerodynamicist, Miles Wheeler.
Thanks to its wind-dodging shape, the Typ-1 needs only a tiny 50-kilowatt electric motor to reach highway speeds, so it's highly efficient. Fambro originally predicted the equivalent of 330 miles per gasoline gallon.
But to actually produce the Typ-1, Fambro needed an inexpensive method for producing a lightweight, high-strength body that could be molded into the crazy shape he envisioned. He teamed with wakeboarding boatbuilder Chris Anthony, who had developed a streamlined process to manufacture composite body panels on the cheap. Anthony says the process delivers "aerospace quality at Wal-Mart prices." The result of that partnership, the Typ-1, has a sleek clamshell body that can be cranked out of $100,000 molds and snapped and bonded together by three people.
Although it is legally classified as a motorcycle, it's designed to withstand a 45-mile-per-hour offset frontal crash. The front end has a 45-inch crumple zone, and the roof and doors exceed US safety specs. It weighs 1,500 pounds and goes 0 to 60 in about 10 seconds.
Beneath the energy-absorbing shell lies a web of clever electrical engineering. Instead of clustering the circuit boards in one place, Aptera distributed them near individual systems. As a result, the wiring harnesses consist of no more than four wires each, which saves weight and cuts down on labor.
Fambro will describe the battery system only as a mix-and-match package of several chemistries, lithium-ion included. The electric motor drives a belt that powers the single rear wheel, and the wide-set front wheels steer.
But how does the thing drive? For that, I head out with Aptera to the Arizona Proving Grounds in Yucca, Arizona. While a benchtop generator charges the car's batteries, Fambro's young engineers sit on the pavement with laptops, tweaking the diagnostic software for the test laps.
Because of the high door, I have to slide butt-first into the roomy and, it must be said, nifty cockpit. Anthony steers us, helmets on, out onto the 5-mile oval, and the hundreds of yarn telltales taped to the body stiffen in the wind, but only a few flutter — proof that the computational fluid-dynamics models worked. Our instructions are to take one lap at 50 to 55 mph and head back to the pit, but as we come to the exit Anthony stomps on the accelerator and, with the whine of the drive belt filling the uninsulated composite cabin, we blow by Fambro in his Ford Five Hundred. "I'm being passed by an Aptera!" he shouts over the walkie-talkie.
Several days later Fambro emails me to report the data they collected: According to the AXP spreadsheet, the Aptera has more than double the efficiency it needs to qualify: It gets 340mpg and spews only 78 grams of greenhouse gases. Soon we'll know whether it, or any of the AXP competitors, has the juice to shift the market — or at least get you to reconsider what you drive to work.
Eric Hagerman (eric.hagerman@gmail.com) is a writer living in New Jersey. His first book, Spark, is being published in January.
WIRED MAGAZINE: Wired Issue 16.01
Cars 2.0 : Future Transport
1 Gallon of Gas, 100 Miles — $10 Million: The Race to Build the Supergreen Car
By Eric Hagerman
Standing on the roof of a boxy old Buick, Kevin Smith has a great view of the vast boneyard at Kertow Auto Salvage, outside Taylorville, Illinois. He's here looking for the key to America's super-fuel-efficient future. "Found it," he says to me, spying a cluster of mid- to late-'90s Dodge Neons in the middle distance. He stomps down off the trunk and, followed by three buddies, converges on 11 promising carcasses. They pick through gaping engine compartments and weedy wheel wells, searching for an intact manual transmission — its rudimentary design should be easy to fit to Smith's custom-fabricated hybrid engine. "The geometry has already been engineered," he says. "There's no need to reinvent the wheel."
Junker number 10082 has exactly what Smith needs. He makes his way to the office, where a red-bearded man stands behind a beige linoleum counter: "I am with Illuminati Motor Works," declares Smith, whose day job is issuing permits for the Illinois Environmental Protection Agency. "We have been accepted as a competitor in an international competition to build a 100-mile-per-gallon car." With that, he haggles halfheartedly, plunks down $250 for the whole car, and agrees to haul back what the team doesn't use.
It might seem strange to look for the vehicle of the future amid a field of old wrecks, but whoever wins the Automotive X Prize will have to take this kind of creative leap. Known as the AXP, the competition will award at least $10 million to the team that builds a 100-mpg machine and then wins a race against other green vehicles. Some 43 teams are already working on their rides, even though the competition won't be formally announced until early 2008. A qualifying race in 2009 will serve as a proof-of-concept shakedown, and then, in 2010, the remaining squads will go after the big money. Smith is convinced that the plug-in hybrid electric car he's building has a shot.
Cars are a new arena for the X Prize Foundation, whose mission is to spur innovation by doling out cash awards to teams that solve thorny technical and engineering problems. The foundation's first purse was the $10 million Ansari X Prize for spaceflight; Burt Rutan and Paul Allen won it in 2004 when their rocket plane made it to the edge of Earth's atmosphere twice in two weeks. Then there's the Google Lunar X Prize, which will go to the first private venture to send image-transmitting rovers to the moon, and the Archon X Prize: $10 million to the first outfit that can sequence 100 human genomes in 10 days for no more than $10,000 apiece (see "The X Prize Ecosystem"). Now the "revolution through competition" model is being applied to energy and the environment with the Automotive X Prize.
The aim of the AXP is to prime the market to demand cars that use less oil and produce fewer greenhouse-gas emissions. "There's a very large industrial complex married to an old solution," says X Prize Foundation founder Peter Diamandis. "If we do this right, we're going to draw a line in the sand and say all the cars we drove before this date are relegated to the history museums." Who killed the electric car? Who cares. Dangle a $10million carrot and watch as engineers deliver both crackpot schemes and genius innovations, any one of which could upend the existing automotive industry.
The rules, which will be finalized later this year, have three broad components: efficiency (cars must get at least 100 miles per gallon); emissions (cars must produce less than 200 grams of greenhouse gases per mile); and economic viability (mass production of the cars has to be feasible, and the company has to have a plan to make 10,000 a year). It's this last point — that a winning vehicle has to be safe, comfortable, and ready to be mass-manufactured at a reasonable cost — that will separate the fantasy-mobiles from those that could actually be put into production and sold for a profit. "We do not want toys," says S. M. Shahed, a Honeywell corporate fellow who, as a past president of the International Society of Automotive Engineers, serves as an adviser to the AXP. In other words, a one-off, carbon-fiber-ensconced motorized recumbent bicycle isn't going to cut it.
So how is a team like Illuminati, working from Smith's garage in the cornfields south of Springfield, going to compete in an arena traditionally dominated by multibillion-dollar giants? For one thing, none of the giants have announced an intent to participate. "We fully endorse the X Prize," says Bob Lutz, vice chair of General Motors, "but we just cannot divert ourselves from the business at hand." That business is the Chevrolet Volt, a plug-in hybrid electric car that Lutz hopes to have on the streets by 2010. "We're really not that interested in technology as a science-fair project," he says. But GM and the other major automakers are sure to be watching carefully for interesting technologies. If a team designs, say, a clever hybrid engine that bolts right onto the transmission of a Dodge Neon, it could sell the design to Chrysler and emerge a big winner regardless of whether it does well in the race.
Smith, for his part, is playing to win. A chemical engineer by training, he has built five vehicles for other fuel-efficiency competitions and even took first place for most innovative design in a 1996 contest sponsored by the Department of Energy. Teammate Kevin Hecht, a colleague at the EPA, is an electrical engineer who worked on General Motors' EV1 project in the early 1990s. (GM laid him off when it scrapped the program.) A third member, Thomas Pasko, owns an automotive repair shop in Springfield. Together, they have the skills necessary to be serious contenders.
Outside the Kertow office, with the Neon strapped to a trailer behind Pasko's truck, the Illuminati crew piles into their caravan for the drive home. A junkyard worker looks on, fists jammed into his coverall pockets, and cracks, "I bet it doesn't use any gas going back to Springfield."
Americans drive more than 5 billion miles a day, which accounts for about 40 percent of US oil consumption and 20 percent of the country's greenhouse-gas emissions. US fuel economy averages out to 20.2 mpg, 9 percent less than it was 20 years ago. (The Model T Ford, Diamandis likes to point out, got 25 miles per gallon.) This backslide is due mainly to the heavier, less-efficient SUVs, pickups, and vans that now make up half the market. There's been plenty of innovation in the internal combustion engine in the last few decades, but it's been applied to giving these bulky vehicles better acceleration, not better gas mileage.
The manufacturers say they'd produce fuel-efficient vehicles if people would buy them; consumers say they'd buy these cars if they existed. The principal mission of the AXP is to break this stalemate.
It's not unprecedented for a juicy prize to help goose a fledgling (or moribund) industry. In 1919, hotel magnate Raymond Orteig offered $25,000 to the first person to fly solo across the Atlantic Ocean. Charles Lindbergh claimed the reward in 1927. The contest sparked innovation in the nascent airline industry, but more important was the interest it aroused in ordinary citizens. Millions of Americans saw Lindbergh in person during his extended victory lap around the country, which took him to 92 cities in 48 states. People wanted to experience the aeronautic marvels for themselves, and the aviation industry took off. From 1926, during the buildup to Lindbergh's flight, to 1929, the number of passengers on US airlines increased thirtyfold. (Regulatory legislation, which upped safety by licensing pilots, also fueled the increase.)
Technology has advanced a little bit since Lindbergh's day. The final AXP event is a 1,000-plus-mile Tour de Francestyle stage race scheduled for 2010. Each vehicle will be fitted with a telemetry black box that streams performance and efficiency data (including fuel flow, amp-hours, and GPS coordinates). So, in addition to being able to follow the teams' progress on a Google Earthstyle interface overlaid with live video, Web users will be able to see, for instance, how much carbon a particular vehicle is spewing on a particular grade, how its range and average fuel efficiency changes in different conditions, fuel costs during various driving situations, and how much upstream energy is being used. The idea is to teach fans, in graphic detail, how driving patterns affect the amount of fuel they use.
The race itself will stretch across the US and vary from flat-out speed tests on closed tracks (get ready, Nascar fans) to urban time trials in which competitors must obey traffic laws. The vehicle that finishes with the lowest cumulative time while averaging better than 100 mpg wins. To qualify for the main event, teams will not only have to earn 75 miles per gallon in a preliminary race. They'll also have to submit CAD drawings and simulated crash-test data, undergo a dynamometer test to verify the vehicles' efficiency, and present viable business plans that show they're ready for mass production.
So who's going to win — and how? Teams are trying any number of solutions, from streamlined versions of existing technologies to completely novel contraptions. "I've found a way to double the efficiency of the internal combustion engine," claims Martin Lydell, a former hospital exec who recently left his job to work on his invention full-time. He is currently testing his 13th prototype. A German expat in Wisconsin named Ingo Valentin has spent the past 23 years developing hydraulic wheel motors; an inventor named Martin Dudziak assembled a team to create what he calls an external combustion engine; and a Luxembourg-based company called MDI is entering with a motor that runs on compressed air.
In the spirit of encouraging as many different technologies as possible, the contest is open to drivetrains powered by electricity, air, hydrogen, methane, gasoline, diesel, biodiesel, and ethanol — or any other substance clever competitors can use to make their machines move. (Converting the efficiency of other fuels to a gasoline equivalent is a straightforward matter of measuring how many BTUs a vehicle burns per mile.) Regardless of what the rules allow, most teams so far plan to fuel their designs with electricity — either as a pure battery-powered vehicle or a plug-in hybrid.
But don't 100-plus-mpg EVs already exist? Hot-rodded Priuses are currently claiming 125 mpg, and Tesla Motors' battery-powered Roadster gets 245 miles on a charge. Couldn't the Roadster, which is production-ready and goes from 0 to 60 in less than four seconds, dust everyone?
Not so fast. In addition to getting the equivalent of 100 miles per gallon, vehicles have to contribute less than 200 grams of greenhouse gases to the atmosphere for every mile they drive. This would seem to be a layup for EVs, which have a reputation for emitting only a fine mist of good karma. But electric vehicles aren't as clean as their absent tailpipes might suggest. Because electricity in the US is largely generated from fossil fuels, running a vehicle from the national power grid is far from carbon neutral. So AXP organizers decided that teams would have to account for upstream carbon emissions as well as those from the vehicle itself. Using Argonne National Laboratory data that quantifies the carbon emitted while producing and consuming various fuels, the organizers built a handy spreadsheet that teams can use to figure out whether they meet the 200-gram-per-mile standard. All an entrant has to do is pick the column that corresponds to their vehicle's type of fuel and key in the number of miles it will travel on one unit of that fuel (gallon, kilowatt, et cetera). Then, at the bottom of the document, one of two answers pops up: yes or no: You pass or you don't.
The upshot of considering so-called wells-to-wheels pollution is that a pure EV needs to achieve 133 mpg to pass the AXP emissions test. Even when designers take this into account, optimistic projections can fall prey to reality. For example, while the Roadster passes the spreadsheet test if you use the efficiency figures from the car's white paper, nobody has run the numbers based on actual road tests — until I call Tesla and prompt engineer Andrew Simpson to give it a shot. "I'm plugging in our new numbers right now," he tells me. "And... we don't qualify."
Silence.
The Roadster won't qualify for the X Prize for another reason: The company has no intention to build it in the required numbers. But Tesla does plan to enter its WhiteStar, a four-door sports sedan with a sticker price of $50,000 — about half of what the Roadster costs. Simpson says it's early enough in the new car's development to make adjustments, but he's still not convinced it'll pass. "It's a bigger car than the Roadster," he says, "so I would expect that the efficiency metric would be slightly worse."
And worse it is. Decreasing weight, naturally, is critical to increasing any vehicle's fuel economy. More than a few teams are focused on slimming down their vehicles in pursuit of the efficiency metric that has Simpson so concerned. "In a way, the power source is incidental," says Nick Carpenter of UK design firm Delta Motorsport, an AXP competitor that has created hydrogen fuel-cell commuter cars used in London as well as race cars for the Grand Prix Masters circuit. Delta's strategy, born from racing experience, is to trim weight, maximize aerodynamics, and minimize rolling resistance. The company is using off-the-shelf parts from other firms, he says, "to support what we believe is the most important element — the car itself." Paired with an all-electric power source, the British racer's entry should easily meet both the efficiency and emissions standards.
Back in Illinois, Illuminati has its own secret weapon in the war on weight: a completely new kind of composite that Smith has been developing for two years. It will make the car's body light, strong, and cheap to produce. But beyond those details, Smith isn't making a peep. His five-man squad doesn't include a patent lawyer, and this is, after all, a multimillion-dollar competition.
Beneath its vaulted beam ceiling, Aptera Motors' 15,000-square-foot facility in Carlsbad, California, couldn't be more different from Illuminati HQ. There's an industrial lathe, a TIG welder, a milling machine, a CNC-cut steel assembly jig, and two prototypes of the company's vehicle. Both are 90 percent production ready. By contrast, the Illuminati garage has a chalk outline on the floor that represents the future car's dimensions. A pair of repossessed seats and a dingy foam block map out the cockpit arrangement. And, of course, there's the wrecked Dodge Neon in the yard. To be fair, Aptera has a two-year head start. And, while Illuminati's budget cap is the cumulative limit of the team members' credit cards (around $10,000) plus whatever additional funding they manage to raise, Aptera has undisclosed millions in venture capital.
Founded in 2006 by Steve Fambro and funded in part by storied incubation station Idealab, Aptera plans to introduce its vehicle — a three-wheeled electric two-seater with a 120-mile range and room in back for a surfboard — by year's end. Price tag: $26,000 to $29,000. Its most striking feature is an aerodynamic shape. "I don't want to say it was an epiphany, because anyone who's looked into this knows that at highway speeds, 60percent of the energy goes to push air out of the way," Fambro says. "Why wouldn't we engineer the car to minimize that?"
The answer is that ever since GMsbrought us the tail fin, automotive design has been about emotion — form, not function. Aptera's Typ-1 reverses that paradigm, allowing aerodynamic efficiency to guide aesthetics. Still, the company had to appeal to those form-loving car buyers. Fambro hired designer Jason Hill, who did the original work on the Smart Fortwo and the body styling on the Porsche Carrera GT. Then, Fambro says, "I chained him to a desk" with Aptera's aerodynamicist, Miles Wheeler.
Thanks to its wind-dodging shape, the Typ-1 needs only a tiny 50-kilowatt electric motor to reach highway speeds, so it's highly efficient. Fambro originally predicted the equivalent of 330 miles per gasoline gallon.
But to actually produce the Typ-1, Fambro needed an inexpensive method for producing a lightweight, high-strength body that could be molded into the crazy shape he envisioned. He teamed with wakeboarding boatbuilder Chris Anthony, who had developed a streamlined process to manufacture composite body panels on the cheap. Anthony says the process delivers "aerospace quality at Wal-Mart prices." The result of that partnership, the Typ-1, has a sleek clamshell body that can be cranked out of $100,000 molds and snapped and bonded together by three people.
Although it is legally classified as a motorcycle, it's designed to withstand a 45-mile-per-hour offset frontal crash. The front end has a 45-inch crumple zone, and the roof and doors exceed US safety specs. It weighs 1,500 pounds and goes 0 to 60 in about 10 seconds.
Beneath the energy-absorbing shell lies a web of clever electrical engineering. Instead of clustering the circuit boards in one place, Aptera distributed them near individual systems. As a result, the wiring harnesses consist of no more than four wires each, which saves weight and cuts down on labor.
Fambro will describe the battery system only as a mix-and-match package of several chemistries, lithium-ion included. The electric motor drives a belt that powers the single rear wheel, and the wide-set front wheels steer.
But how does the thing drive? For that, I head out with Aptera to the Arizona Proving Grounds in Yucca, Arizona. While a benchtop generator charges the car's batteries, Fambro's young engineers sit on the pavement with laptops, tweaking the diagnostic software for the test laps.
Because of the high door, I have to slide butt-first into the roomy and, it must be said, nifty cockpit. Anthony steers us, helmets on, out onto the 5-mile oval, and the hundreds of yarn telltales taped to the body stiffen in the wind, but only a few flutter — proof that the computational fluid-dynamics models worked. Our instructions are to take one lap at 50 to 55 mph and head back to the pit, but as we come to the exit Anthony stomps on the accelerator and, with the whine of the drive belt filling the uninsulated composite cabin, we blow by Fambro in his Ford Five Hundred. "I'm being passed by an Aptera!" he shouts over the walkie-talkie.
Several days later Fambro emails me to report the data they collected: According to the AXP spreadsheet, the Aptera has more than double the efficiency it needs to qualify: It gets 340mpg and spews only 78 grams of greenhouse gases. Soon we'll know whether it, or any of the AXP competitors, has the juice to shift the market — or at least get you to reconsider what you drive to work.
Eric Hagerman (eric.hagerman@gmail.com) is a writer living in New Jersey. His first book, Spark, is being published in January.
Tuesday, November 6, 2007
Future Car Trends
http://autos.aol.com/article/general/v2/_a/future-car-trends/20071029171409990001
Future Car Trends
Upcoming vehicle technology and trends just around the corner.
By JON GROMER, AOL AUTOS
In our lifetime we will witness the age of 100 mile-per gallon cars, lifetime headlights and taillights, streaming entertainment and information content, and cars that drive themselves. Actually, all this will be here a lot sooner than you think -- within the next few years. Here's the stuff of automotive dreams, already on queue for production.
Engines
Diesels are aiming to be the new hybrids. The problem is, diesel's used to be dirty engines and have had a hard time making any progress in the U.S. market. But new emissions technology solves that, giving these oil burners a clean bill of health in all 50 states. The high cost of diesels is also coming down to more affordable levels. Look for these cleaner, more efficient diesel engines in the Jeep Grand Cherokee, Volkswagen Jetta TDI; Mercedes' E320, ML320 and GL320 BLUETEC models, Chevy Silverado/GMC Sierra 2500/3500 HD, Dodge Ram 2500/3500 and the Ford F-250/F-350/F-450. Also on the horizon is a diesel powered Honda Accord, set to debut in 2009, which is apparently capable of 52 mpg.
Hybrids are hot now (who's going to argue with 50 MPG?), but they'll be getting hotter as prices in this segment also come down. J.D. Power predicts 345,000 hybrids will be sold in '07 -- a 35 percent increase over '06. Honda and Hyundai are gunning for the big mileage (and sales) numbers by dropping their smallest engine into their most lightweight chassis (a Honda Fit-sized car and Hyundai Accent respectively). Also look for large models, like the Chevrolet Malibu Hybrid and Saturn's Vue and Aura Green Line models to deliver modest fuel savings at practical prices and stylish packaging.
"Internet reports abound of home-customized Priuses topping the 100 mpg mark with the advantage of enhanced battery packs..."
More exciting than both diesels and hybrids is a technology that has gone from theory to aluminum in the last couple of years because of advances in computer technology. HCCI, or homogeneous charge compression ignition (also see more on HCCI at Autoblog), is a gas engine that acts like a diesel motor. Like a diesel engine, gas inside the cylinder is ignited through compression and the heat generated by the engine itself. No spark plugs. The result? Diesel economy and efficiency at roughly half the weight and materials cost of a conventional gas engine with no need to treat the exhaust. GM demonstrated two vehicles fitted with HCCI engines in August. Mercedes wowed crowds even more recently at the Frankfurt auto show with their DiesOtto implementation that merges HCCI technology with a mild hybrid module to produce 238 hp, 295 lb.-ft. of torque and 39 mpg in a vehicle the size of an S-Class sedan. Mercedes squeezed that performance from a 1.8-liter four-cylinder engine.
All of these technologies are stop-gap solutions until the most efficient answer arrives on our shores -- hydrogen. How soon? FreedomCAR, a partnership of the U.S. Department of Energy and the United States Council for Automotive Research, projects that hydrogen technology will be broadly available to the masses by 2015. On the fuel cell side, Honda has indicated that their new FCX Concept will slide alongside the existing previous-generation FCX already on the road by 2008. GM's Project Driveaway is putting at least 100 fuel-cell powered vehicles in the hands of lucky testers this year, but the hydrogen-powered Equinoxes are not available for sale. As for hydrogen combustion engines, small numbers are popping up as manufacturers like BMW (see the BMW Hydrogen 7 at Autoblog) keep real-world testing and refining concepts, but there are no production plans as of yet. Obviously, both solutions face infrastructure challenges for refueling that are still being worked out.
Until the heady days of hydrogen power are realized, you still have radical alternatives to diesel and conventional hybrids if you want to drive green.
Internet reports abound of home-customized Priuses topping the 100 mpg mark with the advantage of enhanced battery packs and modified software keeping the cars running on electric power far longer than their stock counterparts. Plug-in hybrids hold the potential to dwarf the fuel economy potential of diesels and hybrids, but cheeky price points, mostly from the cost of hefty battery packs, might be what are holding off production announcements from manufacturers. Not even a date can be pegged to the darling of poster boards, Chevrolet's Volt. While plug-ins are being researched and developed by major manufacturers like Toyota, Ford and GM, the impatient can check out a handful of small companies which offer plug-in conversion kits for hybrids, complete with instructions.
Tesla Roadster
Or the impatient can skip the gas motor all together. The smooth exterior lines and booked solid pre-orders of the Tesla proved that the electric car is far from dead ... it's just pretty expensive. Miles Automotive Group aims to change that. Their coming XS500, an electric midsize sedan, will arrive in the states in 2008 with a top speed of 80 mpg and a range of 120 miles. The price: $30,000. The XS500 could be joined by a $45,000 electric sport-utility truck and SUV from Phoenix Motorcars sometime in 2009. The SUV and SUT would start with a 130 mile range, a 0-60 time of 10 seconds and a top speed of 95 mph. Additional models coming to U.S. pavement (or already there) include Zap's intriguing Zap-X, Wrightspeed's blazingly fast Wrightspeed X1, and the very affordable NmG from Myers Motors.
Entertainment
A survey conducted by TRG, Telematics Research Group Inc., reveals that nearly 70% of announced upcoming 2008 vehicles for sale in the U.S. will have a Bluetooth communications system either as optional or standard equipment. Navigation systems will be available in 80% of coming 2008 vehicles, according to the same survey. We're at the point where digital entertainment storage systems like Microsoft/Ford's SYNC (see video of SYNC at Autoblog) and Chrysler's MyGiG (see MyGig at Autoblog) are about to go from super cool to everyday accessories like an iPod thanks to broad introductions that span the luxury segment to value-driven cars like the Ford Focus. What's the next frontier?
Streaming media is one. Supplier interviews conducted by the Center For Automotive Research (CAR) point to 2010 as the year when customized or on-demand content will be streamed to vehicles. That customized content could span the gamut from television programming and movies to important local updates, along with new, far more robust real-time traffic data through two-way communication. Couple this trend with the fact that vehicle-based digital storage (handy for buffering downloads) will increase and drop in price, and you have a done deal. Almost: CAR notes that the challenge isn't displaying the content, but finding the bandwidth and compression necessary to deliver the programming.
HD Radio
A closer star on the horizon of coming entertainment is HD radio, which is popping up in cars by BMW and Ford this year, and will be added to, at least, the Jaguar XJ and Hyundai's Genesis for 2008. Using technology licensed from a company called iBiquity Digital, HD radio promises to deliver AM radio in FM-quality sound and FM channels in CD-quality sound, along with accompanying data that will begin with artist, song and station information. Digital radio gives a broader frequency response to channels, transforms AM radio from mono to stereo, and allows for better stereo separation. Check out iBiquity Digital to hear the difference. Bob Struble, president and CEO of iBiquity sees next-generation HD radios offering users the chance to buy songs and advertised products or even bring TiVo-like qualities to the radio experience. iBiquity estimates that by 2008 more than 90% of the U.S. population will be reached by HD radio broadcasters.
Safety
The Lexus LS 460 is the first vehicle for sale in the U.S. that can park itself. Audi's dynamic steering system adjusts the driver's steering inputs when the vehicle senses that the handling limits have been reached, even making slight corrective inputs on its own when things are getting out of hand. The Lane Departure Prevention System on Infiniti's new EX35 manipulates the brakes at individual wheels to help steer the ute back into its lane when it senses an unintentional drift. Welcome to the brave new world of Active Safety 2.0, where your vehicle humbly offers assistance to keep you out of trouble, in addition to trying to save you when you're in it.
In 2005 General Motors announced that the 2008 Opel Vectra would be the first car to boast Traffic Assist, a system that allows the car to drive itself at speeds up to 60 mph -- even in heavy traffic. The system sees road signs, bends and other vehicles in the road to adjust the car?s trajectory and speed according to everything going on around it. As advanced and capable as the system may be, composed of processors, lasers and a video camera, it won?t be offered for sale in the United States, but in Germany. Why? Two reasons: one, we live in the most litigious nation in the world. Two, we Americans, as a mass of consumers, aren't comfortable paying additional price premiums for the safety technology we crave -- we feel it should be included in the vehicle's price.
One coming revolution we'll definitely see is brake-by-wire technology. A brake-by-wire system replaces the hydraulic hardware of conventional brakes with faster-acting and more environmentally friendly electric motors and relays that should be more reliable and take up less space. We're already seeing conventional hydraulic systems get smarter with radar-based augmentations like Mercedes' Brake Assist Plus and Infiniti's Preview Braking by pressurizing the brake system earlier, allowing for a faster response and shorter braking distance when the driver decides to hit the pedal. A fully electronic braking system should further improve on stopping times and distances. Automotive News predicts brake-by-wire systems will surface in 2011.
Whether or not you purchase a vehicle with any, or all, of these trends one thing is certain ... automotive dreams do come true.
Future Car Trends
Upcoming vehicle technology and trends just around the corner.
By JON GROMER, AOL AUTOS
In our lifetime we will witness the age of 100 mile-per gallon cars, lifetime headlights and taillights, streaming entertainment and information content, and cars that drive themselves. Actually, all this will be here a lot sooner than you think -- within the next few years. Here's the stuff of automotive dreams, already on queue for production.
Engines
Diesels are aiming to be the new hybrids. The problem is, diesel's used to be dirty engines and have had a hard time making any progress in the U.S. market. But new emissions technology solves that, giving these oil burners a clean bill of health in all 50 states. The high cost of diesels is also coming down to more affordable levels. Look for these cleaner, more efficient diesel engines in the Jeep Grand Cherokee, Volkswagen Jetta TDI; Mercedes' E320, ML320 and GL320 BLUETEC models, Chevy Silverado/GMC Sierra 2500/3500 HD, Dodge Ram 2500/3500 and the Ford F-250/F-350/F-450. Also on the horizon is a diesel powered Honda Accord, set to debut in 2009, which is apparently capable of 52 mpg.
Hybrids are hot now (who's going to argue with 50 MPG?), but they'll be getting hotter as prices in this segment also come down. J.D. Power predicts 345,000 hybrids will be sold in '07 -- a 35 percent increase over '06. Honda and Hyundai are gunning for the big mileage (and sales) numbers by dropping their smallest engine into their most lightweight chassis (a Honda Fit-sized car and Hyundai Accent respectively). Also look for large models, like the Chevrolet Malibu Hybrid and Saturn's Vue and Aura Green Line models to deliver modest fuel savings at practical prices and stylish packaging.
"Internet reports abound of home-customized Priuses topping the 100 mpg mark with the advantage of enhanced battery packs..."
More exciting than both diesels and hybrids is a technology that has gone from theory to aluminum in the last couple of years because of advances in computer technology. HCCI, or homogeneous charge compression ignition (also see more on HCCI at Autoblog), is a gas engine that acts like a diesel motor. Like a diesel engine, gas inside the cylinder is ignited through compression and the heat generated by the engine itself. No spark plugs. The result? Diesel economy and efficiency at roughly half the weight and materials cost of a conventional gas engine with no need to treat the exhaust. GM demonstrated two vehicles fitted with HCCI engines in August. Mercedes wowed crowds even more recently at the Frankfurt auto show with their DiesOtto implementation that merges HCCI technology with a mild hybrid module to produce 238 hp, 295 lb.-ft. of torque and 39 mpg in a vehicle the size of an S-Class sedan. Mercedes squeezed that performance from a 1.8-liter four-cylinder engine.
All of these technologies are stop-gap solutions until the most efficient answer arrives on our shores -- hydrogen. How soon? FreedomCAR, a partnership of the U.S. Department of Energy and the United States Council for Automotive Research, projects that hydrogen technology will be broadly available to the masses by 2015. On the fuel cell side, Honda has indicated that their new FCX Concept will slide alongside the existing previous-generation FCX already on the road by 2008. GM's Project Driveaway is putting at least 100 fuel-cell powered vehicles in the hands of lucky testers this year, but the hydrogen-powered Equinoxes are not available for sale. As for hydrogen combustion engines, small numbers are popping up as manufacturers like BMW (see the BMW Hydrogen 7 at Autoblog) keep real-world testing and refining concepts, but there are no production plans as of yet. Obviously, both solutions face infrastructure challenges for refueling that are still being worked out.
Until the heady days of hydrogen power are realized, you still have radical alternatives to diesel and conventional hybrids if you want to drive green.
Internet reports abound of home-customized Priuses topping the 100 mpg mark with the advantage of enhanced battery packs and modified software keeping the cars running on electric power far longer than their stock counterparts. Plug-in hybrids hold the potential to dwarf the fuel economy potential of diesels and hybrids, but cheeky price points, mostly from the cost of hefty battery packs, might be what are holding off production announcements from manufacturers. Not even a date can be pegged to the darling of poster boards, Chevrolet's Volt. While plug-ins are being researched and developed by major manufacturers like Toyota, Ford and GM, the impatient can check out a handful of small companies which offer plug-in conversion kits for hybrids, complete with instructions.
Tesla Roadster
Or the impatient can skip the gas motor all together. The smooth exterior lines and booked solid pre-orders of the Tesla proved that the electric car is far from dead ... it's just pretty expensive. Miles Automotive Group aims to change that. Their coming XS500, an electric midsize sedan, will arrive in the states in 2008 with a top speed of 80 mpg and a range of 120 miles. The price: $30,000. The XS500 could be joined by a $45,000 electric sport-utility truck and SUV from Phoenix Motorcars sometime in 2009. The SUV and SUT would start with a 130 mile range, a 0-60 time of 10 seconds and a top speed of 95 mph. Additional models coming to U.S. pavement (or already there) include Zap's intriguing Zap-X, Wrightspeed's blazingly fast Wrightspeed X1, and the very affordable NmG from Myers Motors.
Entertainment
A survey conducted by TRG, Telematics Research Group Inc., reveals that nearly 70% of announced upcoming 2008 vehicles for sale in the U.S. will have a Bluetooth communications system either as optional or standard equipment. Navigation systems will be available in 80% of coming 2008 vehicles, according to the same survey. We're at the point where digital entertainment storage systems like Microsoft/Ford's SYNC (see video of SYNC at Autoblog) and Chrysler's MyGiG (see MyGig at Autoblog) are about to go from super cool to everyday accessories like an iPod thanks to broad introductions that span the luxury segment to value-driven cars like the Ford Focus. What's the next frontier?
Streaming media is one. Supplier interviews conducted by the Center For Automotive Research (CAR) point to 2010 as the year when customized or on-demand content will be streamed to vehicles. That customized content could span the gamut from television programming and movies to important local updates, along with new, far more robust real-time traffic data through two-way communication. Couple this trend with the fact that vehicle-based digital storage (handy for buffering downloads) will increase and drop in price, and you have a done deal. Almost: CAR notes that the challenge isn't displaying the content, but finding the bandwidth and compression necessary to deliver the programming.
HD Radio
A closer star on the horizon of coming entertainment is HD radio, which is popping up in cars by BMW and Ford this year, and will be added to, at least, the Jaguar XJ and Hyundai's Genesis for 2008. Using technology licensed from a company called iBiquity Digital, HD radio promises to deliver AM radio in FM-quality sound and FM channels in CD-quality sound, along with accompanying data that will begin with artist, song and station information. Digital radio gives a broader frequency response to channels, transforms AM radio from mono to stereo, and allows for better stereo separation. Check out iBiquity Digital to hear the difference. Bob Struble, president and CEO of iBiquity sees next-generation HD radios offering users the chance to buy songs and advertised products or even bring TiVo-like qualities to the radio experience. iBiquity estimates that by 2008 more than 90% of the U.S. population will be reached by HD radio broadcasters.
Safety
The Lexus LS 460 is the first vehicle for sale in the U.S. that can park itself. Audi's dynamic steering system adjusts the driver's steering inputs when the vehicle senses that the handling limits have been reached, even making slight corrective inputs on its own when things are getting out of hand. The Lane Departure Prevention System on Infiniti's new EX35 manipulates the brakes at individual wheels to help steer the ute back into its lane when it senses an unintentional drift. Welcome to the brave new world of Active Safety 2.0, where your vehicle humbly offers assistance to keep you out of trouble, in addition to trying to save you when you're in it.
In 2005 General Motors announced that the 2008 Opel Vectra would be the first car to boast Traffic Assist, a system that allows the car to drive itself at speeds up to 60 mph -- even in heavy traffic. The system sees road signs, bends and other vehicles in the road to adjust the car?s trajectory and speed according to everything going on around it. As advanced and capable as the system may be, composed of processors, lasers and a video camera, it won?t be offered for sale in the United States, but in Germany. Why? Two reasons: one, we live in the most litigious nation in the world. Two, we Americans, as a mass of consumers, aren't comfortable paying additional price premiums for the safety technology we crave -- we feel it should be included in the vehicle's price.
One coming revolution we'll definitely see is brake-by-wire technology. A brake-by-wire system replaces the hydraulic hardware of conventional brakes with faster-acting and more environmentally friendly electric motors and relays that should be more reliable and take up less space. We're already seeing conventional hydraulic systems get smarter with radar-based augmentations like Mercedes' Brake Assist Plus and Infiniti's Preview Braking by pressurizing the brake system earlier, allowing for a faster response and shorter braking distance when the driver decides to hit the pedal. A fully electronic braking system should further improve on stopping times and distances. Automotive News predicts brake-by-wire systems will surface in 2011.
Whether or not you purchase a vehicle with any, or all, of these trends one thing is certain ... automotive dreams do come true.
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