Sunday, April 4, 2010
30 years after 'Empire,' Boba Fett strikes back in a big way
http://www.usatoday.com/life/movies/news/2010-03-25-empirestrikes25_CV_N.htm
30 years after 'Empire,' Boba Fett strikes back in a big way
"He had that Clint Eastwood vibe to him": In The Clone Wars cartoon airing in April on The Cartoon Network, a teenage Boba Fett leads a motley crew of bounty hunters.
By Anthony Breznican, USA TODAY
3-25-10
The upcoming 30th anniversary of The Empire Strikes Back is turning into a fete for Fett.
Boba Fett, the galaxy's most fearsome bounty hunter, was just a supporting character in the original Star Wars sequel, but his cult-favorite status has placed the masked mercenary at center stage in plans to commemorate the movie, which opened May 21, 1980.
There will be new toys, a convention and special screenings hosted around the world. But the biggest development: A teenage version of Fett will appear next month in the popular Cartoon Network show The Clone Wars, bridging the generational gap between fans of the original trilogy and kids reared largely on the prequels.
Who is he? That question is what makes him so popular.
Mostly silent, his face hidden behind a sinister helmet, he wore green Mandalorian armor (a race of Star Wars galaxy warriors) and seemed to unnerve even Darth Vader. "No disintegrations!" Vader warned him in Empire— the context of which still remains a mystery.
As fans guessed at his background, Fett stood out in the film by using cunning and camouflage (in the form of jettisoned space junk) to track the Millennium Falcon, leading Vader to a fugitive Princess Leia in Cloud City, and freezing Han Solo in carbonite as a trophy for gangster Jabba the Hutt.
Much of Empire's heralded dark tone can be laid directly on Boba Fett.
"Well, he started out as a character in the famed Christmas special," notes George Lucas, referring to the comically bad 1978 TV program — which he has since hidden away like an awkward high-school prom photo.
"I thought the idea of a storm trooper-ish kind of guy with rocket packs who was actually a hero — not just a nameless, faceless guy — had a chance for pizzazz. So, we made an über-storm trooper and I called him Boba Fett. I liked the idea that he was a bounty hunter and carried six-shooters. ... After the (Christmas show), we put him in the films. And then after that, he became more and more of a popular character."
The special featured Fett as a cartoon. He wouldn't appear in live action until two years later, when Empire premiered. Meanwhile, kids who collected Star Wars action figures could mail in proof-of-purchase tags to get a free Fett toy.
Dave Filoni, now the supervising director of The Clone Wars, still remembers getting his. "It came to my house in a little white box," he says. "I knew this had to be the coolest guy in the Star Wars universe — and he hadn't even done anything yet!"
When the movie finally revealed Fett as a villain — merciless, but still mysterious — the character stood out even among Yoda, the tiny, ancient, alien Jedi; gambler-turned-politician Lando Calrissian; and the film's big revelation — Darth Vader is Luke Skywalker's father.
"It speaks to individuality," Filoni says. "The storm troopers look cool, but they're all the same. Boba Fett looked like he'd been through a lot, like he must have a lot of stories. He had that Clint Eastwood vibe to him."
Filoni kept that in mind when bringing Fett into The Clone Wars. The character begins on the show April 23 and continues in the season finale April 30.
"What makes Boba Fett interesting is the mystery," Filoni says. "So I'm very careful about how much we reveal. When you watch the movies later, even if you've seen all the Clone Wars episodes, the mystique is still there. It's not like I'll turn on all the lights in the room."
Some clues have emerged
But after three decades, countless Lucasfilm novels, short stories, comic books, video games, and three feature-film prequels, fans finally know much, much more about Fett's origin.
In 2002's Attack of the Clones, it was revealed that the storm troopers are all replicas of one notoriously tough bounty hunter, Jango Fett (actor Temuera Morrison). Boba, it turns out, is also a clone — but one created without the subservience of the others, and raised by Jango as his son.
We last saw the child Boba (played by Daniel Logan, who voices the character in The Clone Wars cartoon) utterly alone, staring contemplatively into the face of his slain father's helmet.
What does he want in the animated series? "If there's one word: revenge," Logan says.
That's bad news for the Jedi, who took out his double-dealing old man. But it could be good news for real-life fathers and their kids by uniting older fans with the young in a shared appreciation for all things Fett.
Star Wars superfan Tom Pniewski, 44, co-host of the podcast We Talk Clones, says his 10-year-old son is a big Commander Cody fan (a major character from the cartoon) but hasn't developed the same appreciation for the beloved bounty hunter.
"Bringing Boba Fett on as a 12-year-old and 13-year-old means those tweens can catch on to him and attach to the character," Pniewski says. "For me, he doesn't need the explanation. But maybe for this generation he does need that."
As much as fans crave a return of the character, there's an inherent risk, too. "Their love is so profound that it almost becomes like this is sacred text. When you start messing with that, even when the creator starts messing with that, the fans take it personally," says Alexandre O. Philippe, director of the new documentary The People vs. George Lucas, about the love-hate relationship some hard-core Star Wars fans have with the franchise.
However, if Fett's appearance on The Clone Wars manages to please both old and young, Philippe says, "that would be great! But (older) fans have been so cranky for so long, it's difficult to figure out how they'll react."
Man behind the mask
One older fan who is curious about the new Fett story line is Jeremy Bulloch, the English actor who brought Fett to life in Empire and Return of the Jedi.
All of the character's back story is news to him. "I never had a script!" Bulloch says. He was just given his lines on the set and instructed to look menacing.
"The least you do with a character like Boba Fett, the stronger he is," Bulloch says. "He moves in a very slow way. Like a snake, a cobra. He stands up — then he strikes, and it's all over. And he goes back into this pose."
Boba Fett is one of the veteran character actor's smallest roles, but it has made him famous the world over. Bulloch credits three things for the popularity:
•The costume, which includes a grappling hook and wrist-mounted flame-thrower, not to mention that famous rocket pack. "And he has Wookiee braids," Bulloch says. "It's like a scalp, like the Indians. He just hangs them over his shoulder." They are never explained, but suggest bad things could be possible for Chewbacca and his kind.
•The prey, specifically the smart-aleck smuggler played by Harrison Ford, who owes galactic gangsters more money than his life is worth. "Of course Boba Fett captures Han Solo, so he gains respect for that," Bulloch says.
•The backtalk. Not only does Vader seem wary of Fett's recklessness, but he also gets scolded by the bounty hunter when Fett fears he will kill Solo instead of turning him over as a prize. "Not many people do that and get away with their lives," Bulloch says with a laugh.
While the costume made Fett iconic, it was horribly awkward to wear. Much of the character's trademark stillness came from the heaviness of the suit. "My main aim was to stand upright," Bulloch says. "It looked so cool, but to wear it was unbearable."
That's another thing many fans have come to appreciate over time. Adam Homan, 38, a metal sculptor from Tucson who has been a life-long Star Wars fan, recalled making his own Boba Fett armor for a Halloween party when he was a college student.
"At the end, I made my way to the door, saying goodbye to people, and there was this little table by the door with all these Hummel figurines and collectibles. And as I turn to leave, the jetpack just sweeps across this table — and smash," he says.
No one was interested in telling Boba Fett it was no big deal. "This gal was on her knees on the floor, trying to piece them together with her hands, saying, 'These were my grandmother's!' "
In that moment, a childhood wish returned — flight. "There was no way to play it cool," Homan says. "If the rocket pack had actually worked, I would have just fired right out of there."
Tuesday, August 11, 2009
10 Promotional Stunts That Horribly Backfired
10 Promotional Stunts That Horribly Backfired
Monday, August 3, 2009
Minyanville.com
Cartoon Network Bomb Scare
To promote the Aqua Teen Hunger Force animated film, Cartoon Network hired ad reps Sean Stevens and Peter Berdovsky. The 2 men decided to hang electronic LED displays in several cities, each boasting a "Lite-Brite" depiction of one of the film's characters.
Citizens of Boston mistook the devices as explosives which caused the city to shut down major roads and bridges. Matters weren't helped any when — during a post-arrest press conference — the 2 men opted to discuss wacky 70s haircuts instead of the controversy.
McDonald's Tainted MP3 Players
In Japan — where even virtual pets have their own MP3 players — McDonald's ran a contest in which customers were eligible to win their very own MP3 device. After roughly 10,000 gadgets were handed out, customers discovered that each came bundled with 10 free songs and its very own QQPass trojan malware, capable of communicating user logins and passwords.
A software patch was dispersed and a recall was instituted — thereby ending McDonald's worst campaign since the Arch Deluxe.
SanDisk Attempts to Be Hipper Than Apple
With the release of its iPod line, Apple performed a rare feat in the corporate world: The company became hip. In May 2006 — facing Apple's overwhelmingly dominant market presence — SanDisk launched the "iDont" campaign, which portrayed iPod users as mindless sheep, donkeys, and chimps.
Besides the fact that the ads nowhere referenced the company's own Sansa MP3 line, SanDisk failed to realize that customers are rarely won over by insults. Though it continues to live in the iPod's shadow, it still outsells Microsoft's Zune. Naturally.
Icy Response to Snapple
With the Snapple Lady on permanent hiatus, Snapple strove for the quirky gold medal once again with an attempt to overtake the Guinness World Record for the largest ice pop — made with the company's tasty kiwi-strawberry drink.
The problem: The stunt took place mid-June. Immediately upon unloading, the melted juice poured from the truck, creating a syrupy tidal wave down Union Square and a massive headache for cleanup crews. The worst part — aside from the few minor injuries: The 25-foot-tall ice pop needed to be free-standing to be declared a record.
LifeLock CEO Tempts Fate
The personal fraud protection company LifeLock guarantees the security of your identity under their employ. So much so that, in a nationwide ad, CEO Todd Davis posts his personal social security number on the side of a van — daring identity thieves to give it a shot.
Turns out, they did. No fewer than 25 motivated thieves stole Davis' social security number — with one successfully receiving a $500 loan. LifeLock maintains its diligence, claiming that for a nationwide ad, only one case of stolen identity isn't too bad. It doesn't advise posting your mom's maiden name on your car, however.
Sony's Sacrifice to God
When a company is said to emerge from a scandal "red-faced," rarely is it due to the errant splatter from a goat's decapitated head. Celebrating the PlayStation 2 release of the game God of War II, Sony threw a gala event in Athens, Greece.
In honor of the barbaric revelry found in the game, a goat carcass was brought in and attendees were invited to feast on fake entrails. Those who weren't privy to the unusual event were treated to a graphic photo of the centerpiece in the official Sony magazine. The company recalled the issues but garnered some pretty bad press in return.
General Motors Inspires Amateur Filmmaking
Three years before declaring Chapter 11, General Motors influenced a new wave of modern film auteurs. Tapping into that YouTube craze the young kids had been talking about, GM launched a website allowing users to create their own commercial about the Chevy Tahoe SUV and upload it for public view.
Apparently, GM hadn't realized that it bore an already unfavorable connotation, and the contest gave way to short films about global warming, the war in Iraq, or negative attacks against the auto's quality. Worse yet, almost a month went by before GM caught on.
KFC and Pepsi Underestimate Fan Frenzy
The allure of the free giveaway is usually proportional to the popularity of the product. So who wasn't expecting a slew of people clamoring for free KFC or Pepsi-sponsored Yankees tickets? Surprisingly, KFC and Pepsi.
After Oprah announced a KFC giveaway on her much-watched program, the food chain couldn't keep up with the lines of customers — which led to sit-ins and riots. And when Pepsi didn't deliver the full amount of promised tickets to Yankee fans, crowds quietly understood and politely left. Just kidding. A riot ensured and Pepsi was poured into the streets in protest.
Thwarted Zombie Invasion Credited to Dr. Pepper
It's hard to dislike a treasure hunt, unless the X lies somewhere atop a historical landmark. An international campaign from Dr. Pepper's then-owner Cadbury Schweppes hid coins within 23 American cities to promote the soft drink's "23 flavors."
But the agency in charge of Boston's location selected the Granary Burying Ground — current home to John Hancock, Paul Revere and Samuel Adams. Before a flood of shovels swept through the cherished site, Cadbury Schweppes ended the contest, but the contest forced owners to shutter the graveyard to prevent a zombie outbreak.
Dos Equis Angers Interesting Men
This giant corporate goodwill effort was the latest extension of the beer company's "Most Interesting Man" ad campaign featuring DJ Z-Trip. Attendees, who were promised a shuttle service that made the 100-mile round trip to and from Waterloo Park, were expecting a veritable cornucopia of rocking activities, such as "karate black belt demonstrations, participatory drum circles, an exotic reptile collection, sleight of hand tricks, international mohawk coiffeurists, bungee lessons, aqua slides, culinary entomologists, medieval weaponry, and a world-class car collection."
Most of the Dos Equis faithful ended up thoroughly screwed, however, since too many tickets were given out for too few spots, shuttles never turned up, and many were forced to loiter in the parking lot outside. At the end of the evening, the 800 lucky people who got in had a rollicking time — but they were largely drowned out by the seething gang of thousands who were turned away.
Thursday, February 21, 2008
Star Wars: The Clone Wars Going Theatrical
http://www.slashfilm.com/2008/02/12/first-image-of-anakin-skywalker-star-wars-the-clone-wars-going-theatrical/ First Image of Anakin Skywalker / Star Wars: The Clone Wars Going Theatrical
Posted on Tuesday, February 12th, 2008
Hunter Stephenson
I wonder if George Lucas has one of those Paint the Earth signs hanging on the walls of his mansions like in The Real World 3 (or was it 2?). USA Today has scored a somewhat muddy first look at what Anakin Skywalker aka Young Darth will look like in the upcoming Star Wars: The Clone Wars, the new 3-D computer-animated flick officially set to open in theaters domestically on August 15th, thus kicking off the new, same-named computer-animated television series that will air on Cartoon Network (a la the rather awesome, hand drawn Clone Wars animated miniseries) and on TNT. Hi synergy, my name is Hunter, you are making me tired.
In a surprising detail, Lucasfilm has teamed up with Warner Bros. to release Star Wars: The Clone Wars theatrically, on television and on DVD. This marks the first time 20th Century Fox won’t be handling a theatrical Star Wars release. The film’s events are said to take place between Episode II - Attack of the Clones and Episode III - Revenge of the Sith. That’s funny, it takes place right around when I decided the ‘99-’05 trilogy was a travesty.
The character to the left of Anakin is Ahsoka, his Jedi apprentice, who oddly didn’t appear in character or dialogue in the prior films and looks like the creation of a 50-cent avatar machine.
Animated 'Star Wars' to hit theaters
http://www.variety.com/VR1117980757.html
Posted: Mon., Feb. 11, 2008
Animated 'Star Wars' to hit theaters
Lucas' 3-D project going bigscreen before small
By DIANE GARRETT
Another "Star Wars" tale is on its way to the bigscreen, but it won't be distributed by Fox.
Lucasfilm has partnered with Warner Bros. Pictures and Turner Broadcasting on "Star Wars: The Clone Wars," a 3-D toon that will bow in theaters this August before moving to the smallscreen in the fall. The Aug. 15 feature will set the stage for the spinoff skein, which will bow on Cartoon Network, followed by airings on TNT. International release dates for the feature and TV series are still being set.
Multiplatform project is an expansion of the earlier "Clone Wars" microseries that aired on Cartoon Network. However, Fox's homevid arm released those episodes on DVD, just as it has distributed every "Star Wars" theatrical release since 1977.
Lucasfilm said Warner Bros.' cable and theatrical resources made it an especially good fit for the project. "We're trying to do something unprecedented -- marrying TV series and theatrical release," a rep said.
Under this deal, Warner will release the film and TV skein on DVD.
Warner execs eagerly tracked the project throughout the development process, and decided to give the property a theatrical launch after seeing footage.
"I don't know anyone who wouldn't want it," said Stuart Snyder, president and chief operating officer of Turner Animation, Young Adults and Kids Media, who said a theatrical launch "has always been contemplated as part of the process."
The "Star Wars: The Clone Wars" movie is expected to run around 100 minutes and pick up between episode II and III. Anakin Skywalker is not yet Darth Vader. The story will then continue in 30-minute smallscreen installments.
George Lucas, who has revisited the property and time again over the decades, said he mounted this new spinoff because he "felt there were a lot more 'Star Wars' stories left to tell." He said he wanted to tell them through animation, pushing the technology forward at the same time.
Lucas serves as exec producer on the project, which will primarily employ voice actors. The only original actors returning are Anthony Daniels as C3PO and Matthew Wood as General Grievous and the battledroids.
Dave Filoni is the helmer. Henry Gilroy, Scott Murphy and Steven Melching are the writers. Catherine Winder is producer.
Lucasfilm Animation has already produced more than 30 episodes in the TV skein, with production continuing in Singapore and Taiwan. On Tuesday, Lucasfilm is launching an online Web docu about the project at Starwars.com.
(David S. Cohen contributed to this report.)
Cartoon Network snags 'The Clone Wars'
Cartoon Network snags 'The Clone Wars'
Tim Goodman, Chronicle TV Critic
Wednesday, February 13, 2008
Turner Broadcasting and Lucasfilm Ltd. announced Tuesday that Cartoon Network has landed the much-anticipated and fiercely battled over new "Star Wars" animated series, "Star Wars: The Clone Wars."
In addition, there will be an animated feature film by the same name set for release Aug. 15. The television series - scheduled for the fall but with no official date yet - will pick up where the new movie leaves off.
George Lucas has created 30 episodes, each running 30 minutes. The show's first season will comprise 22 of the 30 episodes. And more are in production ("The Clone Wars," mentioned in the original "Star Wars" movie, takes place between the big-screen versions of "Episodes II" and "III"). The new animated movie and TV series will feature some new characters as well as returning favorites.
No doubt the new series will send "Star Wars" fans into a frenzy. But what could be potentially confusing to the casual viewer is that Cartoon Network also previously aired the Emmy-winning and critically praised animated series "Star Wars: Clone Wars." That was a more traditional, 2-D form of animation, and Lucasfilm reiterated that the two are completely different.
"Star Wars: The Clone Wars" is different not only because it has "The" in the title - it's CG animated. It's new school. You can see a trailer at http://www.starwars.com/. Also, there will be more and longer episodes than the first 2-D incarnation. (Though anyone unfamiliar with version 1.0 of "Star Wars: Clone Wars" should order up a copy of the two-volume DVD. It's action packed, coherent and in some ways better than the later movies.)
Also on Tuesday, the "Star Wars" Web site put up a mini-documentary (one in a series) about the making of the movie and the TV series. There's also a sneak trailer of the movie. Let the marketing, merchandising and, fans would hope, joyful entertainment begin.
The TV series set off something of a bidding war in Hollywood to get rights to air it, which Turner aggressively pursued for its Cartoon Network channel.
"I felt there were a lot more 'Star Wars' stories left to tell," Lucas, executive producer of the new series, said in a statement. "I was eager to start telling some of them through animation and, at the same time, push the art of animation forward."
Chronicle news services contributed to this report. E-mail Tim Goodman at tgoodman@sfchronicle.com.
This article appeared on page E - 3 of the San Francisco Chronicle
'Star Wars: The Clone Wars' due Aug. 15
'Star Wars: The Clone Wars' due Aug. 15
The computer-animated film will act as a feature-length preview for George Lucas' new cable television series.
By Geoff Boucher
Los Angeles Times Staff Writer
February 13, 2008
First "Indiana Jones," and now "Star Wars" -- this summer is turning out to be the season of George Lucas.
"Star Wars: The Clone Wars," a new stylized, computer-animated feature film, will open Aug. 15 in theaters and set the stage for a tie-in television series with the same name and mode of artwork that will begin airing as a 30-minute weekly series in the fall on the Cartoon Network and TNT.
The film and series will center on the wartime tales of Anakin Skywalker and Obi-Wan Kenobi and feature Padme Amidala, Mace Windu, Count Dooku and the other characters introduced in the second trilogy of live-action "Star Wars" films that began in 1999.
For casual fans trying to keep track of the timeline, this film and series would take place after the events of the 2002 movie "Attack of the Clones" and right before those in the grimmer 2005 installment "Revenge of the Sith," which shows Anakin succumbing to the dark side of the Force and donning the black cape of Darth Vader.
"I felt like there were a lot more 'Star Wars' stories left to tell," Lucas said in a Tuesday press release. "I was eager to start telling some of them through animation and, at the same time, push the art of the animation forward."
There already was a 2-D animated series called "Clone Wars" that centered on the conflict between the Jedis of the Republic and separatist groups and their battle droids, but this new film and series will be later in the continuity and have a dramatically different look that melds photo-realistic battle sequences (think of an enhanced, top-flight video game) and stylized characters that sometimes resemble marionettes.
Lucas has also said that he is working toward a live-action television series based in the "Star Wars" universe but that it would not feature the central characters of the iconic franchise, which has grossed $4.3 billion in theaters worldwide. "It's about minor characters," the filmmaker told The Times in October. "It has nothing to do with Luke Skywalker or Darth Vader or any of those people. It's completely different. But it's a good idea, and it's going to be a lot of fun to do."
The other famous franchise associated with Lucas is swinging back this year as well. "Indiana Jones and the Kingdom of the Crystal Skull" arrives on Memorial Day and brings the feisty archaeologist of the title back to theaters for the first time since 1989. Lucas, who created the character, is executive producer and shares writing credits with David Koepp. Steven Spielberg returns as the franchise's director.
geoff.boucher@latimes.com


