Showing posts with label Matt Groening. Show all posts
Showing posts with label Matt Groening. Show all posts
Sunday, October 16, 2011
Matt Groening Meets Apple
Any fan of The Simpsons should suspect the show's creator Matt Groening has a love of Apple Computers: in the episode "Bart Gets Hit by a Car", the devil is revealed using a Mac to run operations in hell. It turns out that Groening wasn't only a fan of Steve Jobs' company: in 1989, he was hired by Apple to provide artwork for a Macintosh brochure. It featured characters from his Life in Hell weekly comic strip, and came out less than a year before The Simpsons became a cultural madness. The brochure is a nice little bit of cultural history (kind of like seeing The Beatles perform in 1962) and gives some good tips on how to use a Mac. To see the whole brochure visit Comics Alliance:
http://www.comicsalliance.com/2011/06/13/matt-groening-apple-macintosh-brochure-cartoon/
Thursday, April 23, 2009
‘CHECK IT OUT, MAN’
http://www.usps.com/communications/newsroom/2009/pr09_033a.htm
FOR IMMEDIATE RELEASEApril 9, 2009 Media Contact: Mark Saunders
(O) 202-268-6524
(C) 202-320-0782
mark.r.saunders@usps.gov
usps.com/news
Release No. 09-033
Non-media contact: 1-800-ASK-USPS
FOX: Cynthia Pascoe
(O) 310-369-2492
cynthia.pascoe@fox.com
Brian Reinert
(O) 212-689-6360
brian_reinert@bhimpact.com
‘CHECK IT OUT, MAN’
The United States Postal Service® Previews Simpsons® Stamps
Promotes ‘Ballot Stuffing’ in Online Simpsons Stamp Vote
WASHINGTON — “Woo-Hoo!” At 8 a.m. ET today, the Postal Service™ revealed what The Simpsons stamps will look like when they are released nationwide on May 7. Americans are being encouraged to vote for their favorite Simpsons character when viewing the images.
Vote Early and Often: It’s the American Way
Voting takes place at www.usps.com/simpsons beginning April 9 at 8 a.m. ET and concludes May 14. Results will be announced shortly thereafter.
Pre-order The Simpsons Stamps and Stamped Postal Cards Now
The 44-cent First-Class Mail® stamps, available in booklets of 20 and stamped postal cards in packs of 20, can be pre-ordered online and will be mailed to customers on May 7. To see all Simpsons related products, visit this link: www.usps.com/simpsons
Matt Groening Signed Poster Sweepstakes
Visitors to the site over 18 years of age have the opportunity to register for a sweepstakes to be one of 25 winners of a limited-edition Simpsons poster to be signed by Simpsons creator and executive producer Matt Groening. Winners will be notified the week of May 18 - 22, 2009.
The Simpsons, currently in its 20th year as a regularly scheduled half-hour series, is the longest-running comedy in television history. The show is a cultural phenomenon, recognizable throughout the world.
“We are excited to celebrate The Simpsons on postage stamps,” said U.S. Postal Service Executive Director of Stamp Services David Failor. “Eyebrow-raising to say the least, this witty, well-written pop icon continues to irreverently satire its parody of a middle-class family as it lampoons American culture. The Simpsons stamps, which includes known philatelists Bart Simpson, will serve as a great opportunity to interest youngsters into stamp collecting.”
“This is the biggest and most adhesive honor The Simpsons has ever received,” said Matt Groening, creator and executive producer of The Simpsons.
“We are emotionally moved by the Postal Service selecting us rather than making the lazy choice of someone who has benefited society,” said James L. Brooks, executive producer of The Simpsons.
Simpsons Beat the Odds
The U.S. Postal Service receives approximately 50,000 suggestions for stamp subjects each year, yet only about 20 topics are selected for postage. The Simpsons is the only television show to be featured as the sole subject of a stamp set while still in primetime production.
First-Day-of-Issue Dedication Ceremony
The Simpsons creator and executive producer, Matt Groening, who created the original artwork for the stamps, is scheduled to participate in the dedication ceremony, along with executive producer James L. Brooks and several of the actors, at Fox Studios in Los Angeles at 11:15 a.m. PT on Thursday, May 7.
A limited number of seats are available to the public on a first-call, first-reserved basis. Those interested in attending can call 1-866-268-3243 beginning Friday, April 10 between noon and 5 p.m. ET, and 9 a.m. to 5 p.m. ET Monday through Friday thereafter. Due to the expected demand, only one reservation will be accepted per requester per call. When calling, speak slowly and spell your name. Be sure to leave a phone number to receive a callback confirmation. There is a fee for parking. Calls made prior to noon ET on April 10 will not be accepted. Individuals attending the event are asked to provide a driver’s license or another form of government photo identification.
Stamp Selection Process
How does the Postal Service sort through 50,000 stamp subject suggestions annually to reach a final cut of approximately 20 topics selected for circulation? To help in this selection process, the Postmaster General established the Citizens’ Stamp Advisory Committee 50 years ago. Members are appointed to the Committee by the Postmaster General. They reflect a wide range of educational, artistic, historical and professional expertise. For additional information, visit this link:
http://www.usps.com/communications/organization/csac.htm
# # #
Please Note: For broadcast quality video and audio, photo stills and other media resources, visit the USPS Newsroom at www.usps.com/news.
An independent federal agency, the U.S. Postal Service is the only delivery service that reaches every address in the nation, 149 million residences, businesses and Post Office Boxes, six days a week. It has 34,000 retail locations and relies on the sale of postage, products and services, not tax dollars, to pay for operating expenses. Named the Most Trusted Government Agency five consecutive years by the Ponemon Institute, the Postal Service has annual revenue of $75 billion and delivers nearly half the world’s mail.
ABOUT THE SIMPSONS:
The Simpsons, which airs Sundays (8:00-8:30 PM ET/PT), is the longest running primetime sitcom in television history. The Simpsons exploded into a cultural phenomenon in 1990 and has remained one of the most groundbreaking and innovative entertainment franchises, recognizable throughout the world. Cartoonist Matt Groening created the infamous Simpson family: Homer, Marge, Bart, Lisa and Maggie Simpson — all now identifiable by their silhouettes alone.
ABOUT TWENTIETH CENTURY FOX LICENSING & MERCHANDISING
A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.
Sunday, July 29, 2007
'Simpsons' Trivia, From Swearing Lisa To 'Burns-Sexual' Smithers
http://www.mtv.com/movies/news/articles/1565538/story.jhtml
Jul 26 2007
'Simpsons' Trivia, From Swearing Lisa To 'Burns-Sexual' Smithers
Show's creators, voice talents, spill more than a dozen secrets.
By Larry Carroll
LOS ANGELES — After 18 years and 400 episodes, you might think you know everything about "The Simpsons." But, on the verge of the show's movie debut this weekend, the creators and voice talents gave us the scoop on Springfield — a town that has nearly as many secrets as it does citizens who've met their tragic demise riding the Escalator to Nowhere. So hold onto your Duffman hat and get ready to let out a few Frink-like exclamations, as we present the "Simpsons" trivia that even the most loyal geeks don't know.
Eat My Catchphrase — "Well, 'Eat my shorts,' that was an ad-lib that I did in one of the earlier table reads," revealed Nancy Cartwright, who voices Bart. "It's something that I said when I was in the marching band in high school. We would march from the high school to the football stadium [and were supposed to chant] 'Fairmont West! Fairmont West!' but it changed my senior year to 'Eat my shorts!' " Laughing, she added: "Only the people that were sitting in the front row could get what we were saying."
3AT MY 5H0RT5 — While most celebs in L.A. hide behind tinted windows, Cartwright embraces her notoriety to the point where her convertible car has vanity plates featuring one of Bart's catchphrases (and no, it's not 3AT MY 5H0RT5). "That's Nancy," laughed Yeardley Smith, who voices Lisa. "She's way out there."
The Man Behind Artie Ziff — "When I did 'The Way We Was' episode, I went through my high school yearbook for character ideas and designs because that was the period we were parodying," series and movie director David Silverman remembered. "And [Homer's high school rival] Artie Ziff is based on a friend of mine — the way he looked and the way he dressed. The guy's named Michael ... wow, I forget his name now," Silverman laughed. "I haven't seen him in a long time, but it is based on him ... and he definitely knows this."
The Man Who Lived ... Twice — The "Simpsons Movie" features the death of a prominent Springfield resident, but don't shed too many tears, warns executive producer James L. Brooks. "There is a rebirth that might have to take place soon [on the show]," he hinted. "Yeah, that's right," added executive producer Al Jean, saying that they'll bring the character back à la Dr. Marvin Monroe. "I won't say who it is that dies. But he does say, 'Bye everybody!' "
A Secret Identity Revealed! — After years of anticipation, a "Simpsons" episode revealed the Comic Book Guy's name to be Jeff Albertson. Matt Groening, however, invokes his rights as creator to contradict that plot point. "I had a different, much more tragic design, but I was out of the room when [the writers] named him," insisted Groening, revealing the character's stalker tendencies. "In my mind, 'Louis Lane' was his name, and he was obsessed and tormented by Lois Lane."
An Odd Coupling — As those who've seen the early "Simpsons" shorts know, Homer's voice was originally modeled after a famous actor. "I started doing Walter Matthau back when we were doing the one-minute things on 'The Tracey Ullman Show,' " remembered Dan Castellaneta, who voices Homer. "But once we started doing the show, we'd do nine to 10 hours of recording, and I couldn't sustain that voice over that period of time. So, I had to find something a little more comfortable to do." Added Castellaneta: "I never met Walter Matthau, unfortunately, but he was one of my favorite actors."
Not That There's Anything Wrong With That — Once and for all, Silverman set the record straight on Homer's co-workers' overly friendly relationship, saying: "Lenny and Carl are very good friends, and [whether they're gay] depends on the show ... part of the joke is you think they are, and then they talk about their girlfriends." As for Waylon Smithers? "That cat's almost out of the bag," he laughed. "But [Smithers] seems to be focused on one particular human, as opposed to anything beyond that. [Rather than being gay], he's sort of 'Burns-sexual.' "
Todd and Mr. Peabody — "Todd Flanders' voice is like Sherman from 'Mr. Peabody and Sherman,' " revealed Cartwright, whose love for the "Rocky and Bullwinkle" segment also yielded a cameo by those characters in the "Treehouse of Horror V" episode. "Todd turned out to be sort of like Sherman," she laughed, doing the voice: "Yes, Professor!"
Homer the Clown? — Herschel Pinkus Yerucham Krustofski might be better known as Krusty the Clown, but when Groening looks at the character, he still can't help but think of Homer. "Krusty the Clown was originally Homer Simpson's secret identity," he grinned, remembering an early episode that was supposed to have Homer dressing up like a clown. (Homer actually became a Krusty impersonator in season six's "Homie the Clown.") "If you look at the basic design of the clown, it's just Homer's body clowned out."
It Tastes Like ... A Comedy Legend — "Ralph Wiggum is named after Ralph Kramden," Jean revealed. "We were trying to write up this character who is a doofus kid, and we loved 'The Honeymooners,' so we threw that in."
Bart's Secret Phobia — What's the best "Simpsons" deleted scene of all time? "There was a scene where Bart got trapped in a mummy sarcophagus," Jean remembered, offering up his favorite. "Marge is outraged, but Homer says, 'That boy has got to get over his fear of coffins!' It was cut from the movie, but it will be in a show this fall."
Moe Szyslak vs. the FCC — When Hank Azaria and the other voice talents record their lines, they swear — a lot. "Somewhere in the archives, there's a tape of each of the characters swearing expletives, including Lisa," Smith said. "I think the outtakes of 'The Simpsons' would be a phenomenal DVD extra."
What a Way to Make a Living — Homer has held 188 jobs over the show's run. "Well, those are side jobs — he's worked at the nuclear plant forever," Brooks laughed. "That's his steady gig — let's call it one job and 187 part-time jobs."
Bob's Your Uncle — "What movie did 'Sideshow Bob' Terwilliger get his name from? 'The 5000 Fingers of Dr. T.,' " said Castellaneta, citing a 1953 cult classic. "The character's name is Dr. Terwilliker, an evil piano teacher. That's where Matt got the name." Despite the fact that the names are spelled different and fans have long believed Krusty's evil sidekick is named after a street in Oregon, the voice of Krusty says he and Groening are both big fans of the flick.
A Vast Left-Wing Conspiracy — Ever notice how many "Simpsons" characters are southpaws? "That was a tribute to me, and everyone else who is left-handed," Groening chuckled. Added Silverman: "Bart is left-handed, and that led to Flanders being left-handed, which led to the Leftorium."
Bizarro Bart and Lisa — Two decades ago, Cartwright and Smith read for each other's future roles — so, what would Springfield be like if Bart and Lisa switched vocalists? "Oh! I wouldn't be here!" Cartwright insisted. "There's no way I would have been cast as Lisa Simpson!" Smith tells a similar story: "I always sounded too much like a girl," she grinned. "I read two lines as Bart and they said, 'Thanks for coming!' "
Jul 26 2007
'Simpsons' Trivia, From Swearing Lisa To 'Burns-Sexual' Smithers
Show's creators, voice talents, spill more than a dozen secrets.
By Larry Carroll
LOS ANGELES — After 18 years and 400 episodes, you might think you know everything about "The Simpsons." But, on the verge of the show's movie debut this weekend, the creators and voice talents gave us the scoop on Springfield — a town that has nearly as many secrets as it does citizens who've met their tragic demise riding the Escalator to Nowhere. So hold onto your Duffman hat and get ready to let out a few Frink-like exclamations, as we present the "Simpsons" trivia that even the most loyal geeks don't know.
Eat My Catchphrase — "Well, 'Eat my shorts,' that was an ad-lib that I did in one of the earlier table reads," revealed Nancy Cartwright, who voices Bart. "It's something that I said when I was in the marching band in high school. We would march from the high school to the football stadium [and were supposed to chant] 'Fairmont West! Fairmont West!' but it changed my senior year to 'Eat my shorts!' " Laughing, she added: "Only the people that were sitting in the front row could get what we were saying."
3AT MY 5H0RT5 — While most celebs in L.A. hide behind tinted windows, Cartwright embraces her notoriety to the point where her convertible car has vanity plates featuring one of Bart's catchphrases (and no, it's not 3AT MY 5H0RT5). "That's Nancy," laughed Yeardley Smith, who voices Lisa. "She's way out there."
The Man Behind Artie Ziff — "When I did 'The Way We Was' episode, I went through my high school yearbook for character ideas and designs because that was the period we were parodying," series and movie director David Silverman remembered. "And [Homer's high school rival] Artie Ziff is based on a friend of mine — the way he looked and the way he dressed. The guy's named Michael ... wow, I forget his name now," Silverman laughed. "I haven't seen him in a long time, but it is based on him ... and he definitely knows this."
The Man Who Lived ... Twice — The "Simpsons Movie" features the death of a prominent Springfield resident, but don't shed too many tears, warns executive producer James L. Brooks. "There is a rebirth that might have to take place soon [on the show]," he hinted. "Yeah, that's right," added executive producer Al Jean, saying that they'll bring the character back à la Dr. Marvin Monroe. "I won't say who it is that dies. But he does say, 'Bye everybody!' "
A Secret Identity Revealed! — After years of anticipation, a "Simpsons" episode revealed the Comic Book Guy's name to be Jeff Albertson. Matt Groening, however, invokes his rights as creator to contradict that plot point. "I had a different, much more tragic design, but I was out of the room when [the writers] named him," insisted Groening, revealing the character's stalker tendencies. "In my mind, 'Louis Lane' was his name, and he was obsessed and tormented by Lois Lane."
An Odd Coupling — As those who've seen the early "Simpsons" shorts know, Homer's voice was originally modeled after a famous actor. "I started doing Walter Matthau back when we were doing the one-minute things on 'The Tracey Ullman Show,' " remembered Dan Castellaneta, who voices Homer. "But once we started doing the show, we'd do nine to 10 hours of recording, and I couldn't sustain that voice over that period of time. So, I had to find something a little more comfortable to do." Added Castellaneta: "I never met Walter Matthau, unfortunately, but he was one of my favorite actors."
Not That There's Anything Wrong With That — Once and for all, Silverman set the record straight on Homer's co-workers' overly friendly relationship, saying: "Lenny and Carl are very good friends, and [whether they're gay] depends on the show ... part of the joke is you think they are, and then they talk about their girlfriends." As for Waylon Smithers? "That cat's almost out of the bag," he laughed. "But [Smithers] seems to be focused on one particular human, as opposed to anything beyond that. [Rather than being gay], he's sort of 'Burns-sexual.' "
Todd and Mr. Peabody — "Todd Flanders' voice is like Sherman from 'Mr. Peabody and Sherman,' " revealed Cartwright, whose love for the "Rocky and Bullwinkle" segment also yielded a cameo by those characters in the "Treehouse of Horror V" episode. "Todd turned out to be sort of like Sherman," she laughed, doing the voice: "Yes, Professor!"
Homer the Clown? — Herschel Pinkus Yerucham Krustofski might be better known as Krusty the Clown, but when Groening looks at the character, he still can't help but think of Homer. "Krusty the Clown was originally Homer Simpson's secret identity," he grinned, remembering an early episode that was supposed to have Homer dressing up like a clown. (Homer actually became a Krusty impersonator in season six's "Homie the Clown.") "If you look at the basic design of the clown, it's just Homer's body clowned out."
It Tastes Like ... A Comedy Legend — "Ralph Wiggum is named after Ralph Kramden," Jean revealed. "We were trying to write up this character who is a doofus kid, and we loved 'The Honeymooners,' so we threw that in."
Bart's Secret Phobia — What's the best "Simpsons" deleted scene of all time? "There was a scene where Bart got trapped in a mummy sarcophagus," Jean remembered, offering up his favorite. "Marge is outraged, but Homer says, 'That boy has got to get over his fear of coffins!' It was cut from the movie, but it will be in a show this fall."
Moe Szyslak vs. the FCC — When Hank Azaria and the other voice talents record their lines, they swear — a lot. "Somewhere in the archives, there's a tape of each of the characters swearing expletives, including Lisa," Smith said. "I think the outtakes of 'The Simpsons' would be a phenomenal DVD extra."
What a Way to Make a Living — Homer has held 188 jobs over the show's run. "Well, those are side jobs — he's worked at the nuclear plant forever," Brooks laughed. "That's his steady gig — let's call it one job and 187 part-time jobs."
Bob's Your Uncle — "What movie did 'Sideshow Bob' Terwilliger get his name from? 'The 5000 Fingers of Dr. T.,' " said Castellaneta, citing a 1953 cult classic. "The character's name is Dr. Terwilliker, an evil piano teacher. That's where Matt got the name." Despite the fact that the names are spelled different and fans have long believed Krusty's evil sidekick is named after a street in Oregon, the voice of Krusty says he and Groening are both big fans of the flick.
A Vast Left-Wing Conspiracy — Ever notice how many "Simpsons" characters are southpaws? "That was a tribute to me, and everyone else who is left-handed," Groening chuckled. Added Silverman: "Bart is left-handed, and that led to Flanders being left-handed, which led to the Leftorium."
Bizarro Bart and Lisa — Two decades ago, Cartwright and Smith read for each other's future roles — so, what would Springfield be like if Bart and Lisa switched vocalists? "Oh! I wouldn't be here!" Cartwright insisted. "There's no way I would have been cast as Lisa Simpson!" Smith tells a similar story: "I always sounded too much like a girl," she grinned. "I read two lines as Bart and they said, 'Thanks for coming!' "
Sunday, July 8, 2007
Simpsons movie targets church, environmentalists
http://news.yahoo.com/s/nm/20070705/film_nm/simpsons_dc
Simpsons movie targets church, environmentalists
By Mike Collett-White
7-5-7
LONDON (Reuters) - The upcoming Simpsons movie takes a typically irreverent dig at religion and environmentalists, and features a nude scene involving 'toon teen Bart that had the audience at a preview show applauding.
A 10-minute clip from "The Simpsons Movie," the first time Homer, Marge, their family and friends have made it to the big screen, was shown in London late on Wednesday ahead of its release worldwide later in July.
The clip offered several clues as to the plot, suggesting that the environment and religion would be major themes.
Rock band Green Day is booed and pelted when it starts speaking about the environment to a Springfield crowd, while Homer's daughter Lisa is a green campaigner shunned by the town's inhabitants who simply don't care.
She may also find love, however, after she swoons upon meeting a fellow campaigner from Ireland who insists he is not the son of U2 frontman and celebrity campaigner Bono.
The Simpsons also turn up late at church, where Homer's father has a seizure and warns of trouble to come.
When asked to explain this behavior, Homer flicks through a Bible, and mutters: "This book doesn't have any answers."
Perhaps the biggest laugh was for Bart, who skateboards through town naked after being challenged to do so by Homer.
After a series of scenes where strategically-placed extras and props protect his modesty, the audience gets a full view of his private parts through a gap in a hedge.
LIKELY TO BE OFFENSIVE
Series creator Matt Groening, speaking to the audience after the clips were screened, said he expected complaints.
"In America there's someone willing to pretend to be offended by everything and so we annoy people and that's part of the appeal," he said. "It's to entertain people and also to annoy a certain segment of the audience as well."
Series writer Al Jean agreed that there were big themes in the film, particularly the environment, but that the movie's makers did not obviously take sides.
"They are big themes, especially the environmental theme, but we always like to approach it from both sides, so later in the film when Lisa's giving a lecture about the pollution, the label of the lecture is 'An Irritating Truth'."
Former U.S. Vice President Al Gore inspired Oscar-winning climate change documentary "An Inconvenient Truth."
Groening said he had been thinking about making a movie based on the hit animated television series as early as 1992, but struggled to find the time.
Asked what the main message of the movie was, Jean replied: "It's that a man should listen to his wife."
Groening added: "And it's a romantic movie. Homer falls in love with a pig."
"The Simpsons Movie" enters a crowded animation movie marketplace, but Groening argued that it stood out from the majority of films in the genre.
"This really is a tribute to the art of hand-drawn animation which is basically disappearing," he said. "All the animated movies these days are computer-generated, and this is the old-fashioned, clumsy, hand-drawn ... way."
Simpsons movie targets church, environmentalists
By Mike Collett-White
7-5-7
LONDON (Reuters) - The upcoming Simpsons movie takes a typically irreverent dig at religion and environmentalists, and features a nude scene involving 'toon teen Bart that had the audience at a preview show applauding.
A 10-minute clip from "The Simpsons Movie," the first time Homer, Marge, their family and friends have made it to the big screen, was shown in London late on Wednesday ahead of its release worldwide later in July.
The clip offered several clues as to the plot, suggesting that the environment and religion would be major themes.
Rock band Green Day is booed and pelted when it starts speaking about the environment to a Springfield crowd, while Homer's daughter Lisa is a green campaigner shunned by the town's inhabitants who simply don't care.
She may also find love, however, after she swoons upon meeting a fellow campaigner from Ireland who insists he is not the son of U2 frontman and celebrity campaigner Bono.
The Simpsons also turn up late at church, where Homer's father has a seizure and warns of trouble to come.
When asked to explain this behavior, Homer flicks through a Bible, and mutters: "This book doesn't have any answers."
Perhaps the biggest laugh was for Bart, who skateboards through town naked after being challenged to do so by Homer.
After a series of scenes where strategically-placed extras and props protect his modesty, the audience gets a full view of his private parts through a gap in a hedge.
LIKELY TO BE OFFENSIVE
Series creator Matt Groening, speaking to the audience after the clips were screened, said he expected complaints.
"In America there's someone willing to pretend to be offended by everything and so we annoy people and that's part of the appeal," he said. "It's to entertain people and also to annoy a certain segment of the audience as well."
Series writer Al Jean agreed that there were big themes in the film, particularly the environment, but that the movie's makers did not obviously take sides.
"They are big themes, especially the environmental theme, but we always like to approach it from both sides, so later in the film when Lisa's giving a lecture about the pollution, the label of the lecture is 'An Irritating Truth'."
Former U.S. Vice President Al Gore inspired Oscar-winning climate change documentary "An Inconvenient Truth."
Groening said he had been thinking about making a movie based on the hit animated television series as early as 1992, but struggled to find the time.
Asked what the main message of the movie was, Jean replied: "It's that a man should listen to his wife."
Groening added: "And it's a romantic movie. Homer falls in love with a pig."
"The Simpsons Movie" enters a crowded animation movie marketplace, but Groening argued that it stood out from the majority of films in the genre.
"This really is a tribute to the art of hand-drawn animation which is basically disappearing," he said. "All the animated movies these days are computer-generated, and this is the old-fashioned, clumsy, hand-drawn ... way."
Thursday, July 5, 2007
7-Elevens become Simpsons 'Kwik-E-Marts'
http://news.yahoo.com/s/ap/20070701/ap_on_bi_ge/7_eleven_kwik_e_mart
7-Elevens become Simpsons 'Kwik-E-Marts'
By DAVID KOENIG, AP Business Writer
Sun Jul 1, 2007
Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame, in the latest example of marketers making life imitate art.
Those stores and most of the 6,000-plus other 7-Elevens in North America will sell items that until now existed only on television: Buzz Cola, KrustyO's cereal and Squishees, the slushy drink knockoff of Slurpees.
It's all part of a campaign to hype the July 27 opening of "The Simpsons Movie," the big-screen debut for the long-running television cartoon, which loves to lampoon 7-Eleven as a store that sells all kinds of unhealthy snacks and is run by a man with a thick Indian accent.
For 20th Century Fox Film Corp. and Homer's creators at Gracie Films, the stunt is a cheap way to call attention to their movie, since 7-Eleven is bearing all the costs, which executives of the retail chain put at somewhere in the single millions.
At 7-Eleven, they're hoping it shows the ubiquitous chain has a trait seen in few corporations — the ability to laugh at themselves.
"We thought if you really want to do something different, the idea of actually changing stores into Kwik-E-Marts was over the top but a natural," said Bobbi Merkel, an executive for of 7-Eleven's advertising agency, FreshWorks, a unit of Omnicom Group Inc. "It shows they get the joke."
The monthlong promotion has been rumored a long time — it's hard to keep a secret known by so many suppliers and franchisees — but 7-Eleven managed to keep the locations of the stores quiet until early Sunday morning. That's when the exteriors of 11 U.S. stores and one in Canada were flocked in industrial foam and given new signs to replicate the animated look of Kwik-E-Marts.
The U.S. locations where a 7-Eleven store was transformed into a Kwik-E-Mart are New York City; Chicago; Dallas; Denver; Burbank, Calif.; Los Angeles; Henderson, Nev.; Orlando, Fla.; Mountain View, Calif.; Seattle; and Bladensburg, Md.
The idea grew out of conversations between Fox and 7-Eleven's advertising agency.
"We wanted to make sure the movie stands out as a true cultural event this summer," said Lisa Licht, a marketing vice president at Fox. "It has to stand out from other summer movies and TV shows."
The Fox/7-Eleven deal is an example of a practice called reverse product placement. Instead of just putting products prominently in a movie or TV show, fake goods move from the screen to reality.
In some cases, 7-Eleven has contracted with manufacturers of similar products to make their Kwik-E-Mart counterparts. Malt-O-Meal, the Northfield, Minn., cereal maker, will conjure up a recipe for KrustyO's, for example. In others, existing products will simply be renamed. One flavor of 7-Eleven's own Slurpee will be sold as "WooHoo! Blue Vanilla" Squishee for the month.
Other recent examples of reverse product placement include Bertie Bott's Every Flavor Beans, which spun out of the Harry Potter books and movies, and Bubba Gump Shrimp Co. restaurants, which opened after the movie "Forrest Gump." 7-Eleven has done other movie-themed promotions, including one this spring for the latest Spiderman installment.
After Fox pitched a 7-Eleven tie-in last year, representatives from the studio, the stores, and Gracie Films — including Simpsons creator Matt Groening and executive producer James L. Brooks, met in Los Angeles to kick around ideas. Brooks added one — holding a contest to let one fan be drawn into a future episode of the TV show.
7-Eleven executives loved the idea. They had surveys showing a strong overlap between their customers and fans of the show — both tend to be young and male. It sounded like cash registers ringing.
"They've been looking at Squishees and KrustyO's and Buzz Cola for years and have never been able to put their hands on it," said Merkel, the advertising executive.
But they won't find Duff beer, the brand chugged by Homer Simpson. The movie will be rated PG-13, and selling a Simpson-themed beer "didn't seem to fit," said Rita Bargerhuff, a 7-Eleven marketing executive. "That was a tough call, but we want to make sure it's considered good, responsible fun."
Bargerhuff predicted extra sales to Simpsons fans will more than offset the cost of the promotion and create new customers for the chain. She also said the chain is prepared for crowds and will have extra security and clerks at the Kwik-E-Marts.
The promotion, however, is not risk-free. The proprietor of Kwik-E-Mart is a man named Apu who speaks in a heavy Indian accent. He is based on a manager Groening encountered while shopping at a 7-Eleven in Los Angeles nearly 20 years ago and plays to stereotypes about convenience-store operators and Asian immigrants.
Many of 7-Eleven's franchisees are Indian, company officials say, although they say they don't track exact numbers. Bargerhuff said they were "overwhelmingly positive" after hearing of the Kwik-E-Mart idea, but "it was not a 100 percent endorsement."
"There was definitely a concern of offending people," she said. "But they seemed to understand that 'The Simpsons' makes fun of everybody. The vast majority saw this as a great opportunity."
That's the case for Kumar Assandas, a 28-year-old franchisee whose parents immigrated from India. His store in suburban Las Vegas is one of the temporary Kwik-E-Marts.
"I know it's a stereotype, but it doesn't bother me. Everybody knows it's a joke," Assandas said. "I'm a big Simpsons fan myself, and maybe subconsciously it even inspired me to become a 7-Eleven owner."
7-Elevens become Simpsons 'Kwik-E-Marts'
By DAVID KOENIG, AP Business Writer
Sun Jul 1, 2007
Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame, in the latest example of marketers making life imitate art.
Those stores and most of the 6,000-plus other 7-Elevens in North America will sell items that until now existed only on television: Buzz Cola, KrustyO's cereal and Squishees, the slushy drink knockoff of Slurpees.
It's all part of a campaign to hype the July 27 opening of "The Simpsons Movie," the big-screen debut for the long-running television cartoon, which loves to lampoon 7-Eleven as a store that sells all kinds of unhealthy snacks and is run by a man with a thick Indian accent.
For 20th Century Fox Film Corp. and Homer's creators at Gracie Films, the stunt is a cheap way to call attention to their movie, since 7-Eleven is bearing all the costs, which executives of the retail chain put at somewhere in the single millions.
At 7-Eleven, they're hoping it shows the ubiquitous chain has a trait seen in few corporations — the ability to laugh at themselves.
"We thought if you really want to do something different, the idea of actually changing stores into Kwik-E-Marts was over the top but a natural," said Bobbi Merkel, an executive for of 7-Eleven's advertising agency, FreshWorks, a unit of Omnicom Group Inc. "It shows they get the joke."
The monthlong promotion has been rumored a long time — it's hard to keep a secret known by so many suppliers and franchisees — but 7-Eleven managed to keep the locations of the stores quiet until early Sunday morning. That's when the exteriors of 11 U.S. stores and one in Canada were flocked in industrial foam and given new signs to replicate the animated look of Kwik-E-Marts.
The U.S. locations where a 7-Eleven store was transformed into a Kwik-E-Mart are New York City; Chicago; Dallas; Denver; Burbank, Calif.; Los Angeles; Henderson, Nev.; Orlando, Fla.; Mountain View, Calif.; Seattle; and Bladensburg, Md.
The idea grew out of conversations between Fox and 7-Eleven's advertising agency.
"We wanted to make sure the movie stands out as a true cultural event this summer," said Lisa Licht, a marketing vice president at Fox. "It has to stand out from other summer movies and TV shows."
The Fox/7-Eleven deal is an example of a practice called reverse product placement. Instead of just putting products prominently in a movie or TV show, fake goods move from the screen to reality.
In some cases, 7-Eleven has contracted with manufacturers of similar products to make their Kwik-E-Mart counterparts. Malt-O-Meal, the Northfield, Minn., cereal maker, will conjure up a recipe for KrustyO's, for example. In others, existing products will simply be renamed. One flavor of 7-Eleven's own Slurpee will be sold as "WooHoo! Blue Vanilla" Squishee for the month.
Other recent examples of reverse product placement include Bertie Bott's Every Flavor Beans, which spun out of the Harry Potter books and movies, and Bubba Gump Shrimp Co. restaurants, which opened after the movie "Forrest Gump." 7-Eleven has done other movie-themed promotions, including one this spring for the latest Spiderman installment.
After Fox pitched a 7-Eleven tie-in last year, representatives from the studio, the stores, and Gracie Films — including Simpsons creator Matt Groening and executive producer James L. Brooks, met in Los Angeles to kick around ideas. Brooks added one — holding a contest to let one fan be drawn into a future episode of the TV show.
7-Eleven executives loved the idea. They had surveys showing a strong overlap between their customers and fans of the show — both tend to be young and male. It sounded like cash registers ringing.
"They've been looking at Squishees and KrustyO's and Buzz Cola for years and have never been able to put their hands on it," said Merkel, the advertising executive.
But they won't find Duff beer, the brand chugged by Homer Simpson. The movie will be rated PG-13, and selling a Simpson-themed beer "didn't seem to fit," said Rita Bargerhuff, a 7-Eleven marketing executive. "That was a tough call, but we want to make sure it's considered good, responsible fun."
Bargerhuff predicted extra sales to Simpsons fans will more than offset the cost of the promotion and create new customers for the chain. She also said the chain is prepared for crowds and will have extra security and clerks at the Kwik-E-Marts.
The promotion, however, is not risk-free. The proprietor of Kwik-E-Mart is a man named Apu who speaks in a heavy Indian accent. He is based on a manager Groening encountered while shopping at a 7-Eleven in Los Angeles nearly 20 years ago and plays to stereotypes about convenience-store operators and Asian immigrants.
Many of 7-Eleven's franchisees are Indian, company officials say, although they say they don't track exact numbers. Bargerhuff said they were "overwhelmingly positive" after hearing of the Kwik-E-Mart idea, but "it was not a 100 percent endorsement."
"There was definitely a concern of offending people," she said. "But they seemed to understand that 'The Simpsons' makes fun of everybody. The vast majority saw this as a great opportunity."
That's the case for Kumar Assandas, a 28-year-old franchisee whose parents immigrated from India. His store in suburban Las Vegas is one of the temporary Kwik-E-Marts.
"I know it's a stereotype, but it doesn't bother me. Everybody knows it's a joke," Assandas said. "I'm a big Simpsons fan myself, and maybe subconsciously it even inspired me to become a 7-Eleven owner."
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