http://www.slurpee.com/Slurpee101/Facts.aspx
Slurpee drinks are all served at 28 degrees.
Early prototypes for the Slurpee machine made use of an automobile air conditioning unit.
Slurpee was "invented" when some sodas were put in a freezer to cool them down — and they became all slushy.
Bob Stanford, a 7-Eleven agency director, coined the term "Slurpee" in 1967.
Winnipeg, Canada is generally thought to be the Slurpee capital of the world, due to their amazing Slurpee fanaticism.
When Slurpee first hit the market, it wasn’t self-serve. The machine was behind the counter and the clerk served the product to you.
At Slurpee, we call it a BrainFreeze. The scientific name for it is Sphenopalatine Ganglioneuralgia. Really.
Slurpee drinks are carbonated.
Many Slurpee flavors are certified kosher "parve," as well as halal.
Slurpee Day is July 11th.
Sugar is the anti-freezing agent in most Slurpee drinks.
American Slurpee is injected with air. Canadian Slurpee is not.
Half of all Slurpee drinks are purchased between the hours of 4 and 11 p.m.
Every day more than 11.6 million Slurpee drinks are consumed around the world.
Pressing your tongue against the roof of your mouth is a known cure for brainfreeze.
In 2004, 7-Eleven created an edible Slurpee straw.
In 1998, Slurpee Lip Balm hit the market.
More than 40% of all Slurpee drinks are sold during the months of June, July and August.
Every year enough Slurpee drinks are sold to fill up 12 Olympic-sized swimming pools.
Only one private individual owns a bona fide Slurpee machine. The rest are in 7-Eleven.
The average Slurpee drinker's age is 29.
Showing posts with label 7-Eleven. Show all posts
Showing posts with label 7-Eleven. Show all posts
Thursday, October 30, 2008
Tuesday, March 18, 2008
Wake Up And Smell The Slurpee®!
http://www.7-eleven.com/newsroom/articles.asp?p=2441
Wake Up And Smell The Slurpee®!
7-Eleven® Debuts Slurpuccino™ – First Coffee-Flavored Slurpee Drink
Dallas, TX, February 22, 2008 - In the mid 1960s, 7-Eleven, Inc. introduced thirsty Americans to two new beverage concepts – hot coffee to go and Slurpee® frozen carbonated beverages, two drinks that are now synonymous with the convenience giant. Combining these two top-selling ideas into one great-tasting new drink – the Slurpuccino, a coffee-flavored Slurpee -was an idea whose time has come.
The Café Latté-flavored Slurpuccino is not a milk-based product, but is caffeinated, fat-free and has only 61 calories per 8-ounce serving, unlike most frozen cappuccinos on the market. Prices are similar to any other Slurpee drink, which range from 99 cents for a 12-ounce cup to $1.69 for 40 ounces.
“Slurpee is a beverage for kids of all ages,” said Jay Wilkins, category manager for Slurpee and Big Gulp® fountain drinks. “Slurpuccino capitalizes on the consumer-driven trend of coffee-flavored products and, while it may be more of a grown-up Slurpee, we believe young adults and older teens will enjoy it as well.”
Developed for 7-Eleven® stores by The Coca-Cola Company, the Slurpuccino drink is a new beverage platform with Café Latté as the version offered. The coffee- and caramel-flavored frozen drink targets young adults ages 18-34, both male and female. More than 75 percent of Slurpee drinkers are under the age of 34.
“Coffee flavors are ‘hot’ right now, whether served hot, cold or frozen,” Wilkins said. “We sell millions of Slurpee drinks each month, plus numerous chilled coffee-flavored drinks in the stores’ cold vault. This indicates we have a very receptive customer base for the Slurpuccino drink.”
Slurpuccino also provides a “better-for-you” alternative for coffee-lovers who want to monitor calories, fat or caffeine in their diets. Compared to some other retailers’ frozen cappuccino drinks, 7-Eleven’s coffee-flavored Slurpee beverage has approximately one-third the calories, half the sugar and no fat grams. Adding a whipped topping can raise fat content by 20 grams. Compared to a cup of coffee, which contains between 100 and 175 milligrams of caffeine, an 8-ounce Slurpuccino has only 5 mg.
“Customers purchase a Slurpee drink as a treat,” Wilkins said. “Adding Slurpuccino provides a more indulgent option to our frozen beverage line-up. Customers can now indulge in a rich, great-tasting frozen coffee drink without worrying about the impact of a lot of calories or fat content.”
The new drink is expected to be offered in a hazelnut-cappuccino flavor this fall.
Coffee is the convenience retailer’s number-one selling proprietary beverage. With more than half of its customers purchasing a beverage, 7-Eleven carries about 350 different drink choices in its stores.
About 7 Eleven, Inc.
7 Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 7,500 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 34,000 stores in 17 countries and U.S. territories. During 2007, 7-Eleven stores worldwide generated total sales of more than $46.6 billion. Find out more online at www.7-Eleven.com.
Wake Up And Smell The Slurpee®!
7-Eleven® Debuts Slurpuccino™ – First Coffee-Flavored Slurpee Drink
Dallas, TX, February 22, 2008 - In the mid 1960s, 7-Eleven, Inc. introduced thirsty Americans to two new beverage concepts – hot coffee to go and Slurpee® frozen carbonated beverages, two drinks that are now synonymous with the convenience giant. Combining these two top-selling ideas into one great-tasting new drink – the Slurpuccino, a coffee-flavored Slurpee -was an idea whose time has come.
The Café Latté-flavored Slurpuccino is not a milk-based product, but is caffeinated, fat-free and has only 61 calories per 8-ounce serving, unlike most frozen cappuccinos on the market. Prices are similar to any other Slurpee drink, which range from 99 cents for a 12-ounce cup to $1.69 for 40 ounces.
“Slurpee is a beverage for kids of all ages,” said Jay Wilkins, category manager for Slurpee and Big Gulp® fountain drinks. “Slurpuccino capitalizes on the consumer-driven trend of coffee-flavored products and, while it may be more of a grown-up Slurpee, we believe young adults and older teens will enjoy it as well.”
Developed for 7-Eleven® stores by The Coca-Cola Company, the Slurpuccino drink is a new beverage platform with Café Latté as the version offered. The coffee- and caramel-flavored frozen drink targets young adults ages 18-34, both male and female. More than 75 percent of Slurpee drinkers are under the age of 34.
“Coffee flavors are ‘hot’ right now, whether served hot, cold or frozen,” Wilkins said. “We sell millions of Slurpee drinks each month, plus numerous chilled coffee-flavored drinks in the stores’ cold vault. This indicates we have a very receptive customer base for the Slurpuccino drink.”
Slurpuccino also provides a “better-for-you” alternative for coffee-lovers who want to monitor calories, fat or caffeine in their diets. Compared to some other retailers’ frozen cappuccino drinks, 7-Eleven’s coffee-flavored Slurpee beverage has approximately one-third the calories, half the sugar and no fat grams. Adding a whipped topping can raise fat content by 20 grams. Compared to a cup of coffee, which contains between 100 and 175 milligrams of caffeine, an 8-ounce Slurpuccino has only 5 mg.
“Customers purchase a Slurpee drink as a treat,” Wilkins said. “Adding Slurpuccino provides a more indulgent option to our frozen beverage line-up. Customers can now indulge in a rich, great-tasting frozen coffee drink without worrying about the impact of a lot of calories or fat content.”
The new drink is expected to be offered in a hazelnut-cappuccino flavor this fall.
Coffee is the convenience retailer’s number-one selling proprietary beverage. With more than half of its customers purchasing a beverage, 7-Eleven carries about 350 different drink choices in its stores.
About 7 Eleven, Inc.
7 Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 7,500 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 34,000 stores in 17 countries and U.S. territories. During 2007, 7-Eleven stores worldwide generated total sales of more than $46.6 billion. Find out more online at www.7-Eleven.com.
Thursday, July 5, 2007
7-Elevens become Simpsons 'Kwik-E-Marts'
http://news.yahoo.com/s/ap/20070701/ap_on_bi_ge/7_eleven_kwik_e_mart
7-Elevens become Simpsons 'Kwik-E-Marts'
By DAVID KOENIG, AP Business Writer
Sun Jul 1, 2007
Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame, in the latest example of marketers making life imitate art.
Those stores and most of the 6,000-plus other 7-Elevens in North America will sell items that until now existed only on television: Buzz Cola, KrustyO's cereal and Squishees, the slushy drink knockoff of Slurpees.
It's all part of a campaign to hype the July 27 opening of "The Simpsons Movie," the big-screen debut for the long-running television cartoon, which loves to lampoon 7-Eleven as a store that sells all kinds of unhealthy snacks and is run by a man with a thick Indian accent.
For 20th Century Fox Film Corp. and Homer's creators at Gracie Films, the stunt is a cheap way to call attention to their movie, since 7-Eleven is bearing all the costs, which executives of the retail chain put at somewhere in the single millions.
At 7-Eleven, they're hoping it shows the ubiquitous chain has a trait seen in few corporations — the ability to laugh at themselves.
"We thought if you really want to do something different, the idea of actually changing stores into Kwik-E-Marts was over the top but a natural," said Bobbi Merkel, an executive for of 7-Eleven's advertising agency, FreshWorks, a unit of Omnicom Group Inc. "It shows they get the joke."
The monthlong promotion has been rumored a long time — it's hard to keep a secret known by so many suppliers and franchisees — but 7-Eleven managed to keep the locations of the stores quiet until early Sunday morning. That's when the exteriors of 11 U.S. stores and one in Canada were flocked in industrial foam and given new signs to replicate the animated look of Kwik-E-Marts.
The U.S. locations where a 7-Eleven store was transformed into a Kwik-E-Mart are New York City; Chicago; Dallas; Denver; Burbank, Calif.; Los Angeles; Henderson, Nev.; Orlando, Fla.; Mountain View, Calif.; Seattle; and Bladensburg, Md.
The idea grew out of conversations between Fox and 7-Eleven's advertising agency.
"We wanted to make sure the movie stands out as a true cultural event this summer," said Lisa Licht, a marketing vice president at Fox. "It has to stand out from other summer movies and TV shows."
The Fox/7-Eleven deal is an example of a practice called reverse product placement. Instead of just putting products prominently in a movie or TV show, fake goods move from the screen to reality.
In some cases, 7-Eleven has contracted with manufacturers of similar products to make their Kwik-E-Mart counterparts. Malt-O-Meal, the Northfield, Minn., cereal maker, will conjure up a recipe for KrustyO's, for example. In others, existing products will simply be renamed. One flavor of 7-Eleven's own Slurpee will be sold as "WooHoo! Blue Vanilla" Squishee for the month.
Other recent examples of reverse product placement include Bertie Bott's Every Flavor Beans, which spun out of the Harry Potter books and movies, and Bubba Gump Shrimp Co. restaurants, which opened after the movie "Forrest Gump." 7-Eleven has done other movie-themed promotions, including one this spring for the latest Spiderman installment.
After Fox pitched a 7-Eleven tie-in last year, representatives from the studio, the stores, and Gracie Films — including Simpsons creator Matt Groening and executive producer James L. Brooks, met in Los Angeles to kick around ideas. Brooks added one — holding a contest to let one fan be drawn into a future episode of the TV show.
7-Eleven executives loved the idea. They had surveys showing a strong overlap between their customers and fans of the show — both tend to be young and male. It sounded like cash registers ringing.
"They've been looking at Squishees and KrustyO's and Buzz Cola for years and have never been able to put their hands on it," said Merkel, the advertising executive.
But they won't find Duff beer, the brand chugged by Homer Simpson. The movie will be rated PG-13, and selling a Simpson-themed beer "didn't seem to fit," said Rita Bargerhuff, a 7-Eleven marketing executive. "That was a tough call, but we want to make sure it's considered good, responsible fun."
Bargerhuff predicted extra sales to Simpsons fans will more than offset the cost of the promotion and create new customers for the chain. She also said the chain is prepared for crowds and will have extra security and clerks at the Kwik-E-Marts.
The promotion, however, is not risk-free. The proprietor of Kwik-E-Mart is a man named Apu who speaks in a heavy Indian accent. He is based on a manager Groening encountered while shopping at a 7-Eleven in Los Angeles nearly 20 years ago and plays to stereotypes about convenience-store operators and Asian immigrants.
Many of 7-Eleven's franchisees are Indian, company officials say, although they say they don't track exact numbers. Bargerhuff said they were "overwhelmingly positive" after hearing of the Kwik-E-Mart idea, but "it was not a 100 percent endorsement."
"There was definitely a concern of offending people," she said. "But they seemed to understand that 'The Simpsons' makes fun of everybody. The vast majority saw this as a great opportunity."
That's the case for Kumar Assandas, a 28-year-old franchisee whose parents immigrated from India. His store in suburban Las Vegas is one of the temporary Kwik-E-Marts.
"I know it's a stereotype, but it doesn't bother me. Everybody knows it's a joke," Assandas said. "I'm a big Simpsons fan myself, and maybe subconsciously it even inspired me to become a 7-Eleven owner."
7-Elevens become Simpsons 'Kwik-E-Marts'
By DAVID KOENIG, AP Business Writer
Sun Jul 1, 2007
Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame, in the latest example of marketers making life imitate art.
Those stores and most of the 6,000-plus other 7-Elevens in North America will sell items that until now existed only on television: Buzz Cola, KrustyO's cereal and Squishees, the slushy drink knockoff of Slurpees.
It's all part of a campaign to hype the July 27 opening of "The Simpsons Movie," the big-screen debut for the long-running television cartoon, which loves to lampoon 7-Eleven as a store that sells all kinds of unhealthy snacks and is run by a man with a thick Indian accent.
For 20th Century Fox Film Corp. and Homer's creators at Gracie Films, the stunt is a cheap way to call attention to their movie, since 7-Eleven is bearing all the costs, which executives of the retail chain put at somewhere in the single millions.
At 7-Eleven, they're hoping it shows the ubiquitous chain has a trait seen in few corporations — the ability to laugh at themselves.
"We thought if you really want to do something different, the idea of actually changing stores into Kwik-E-Marts was over the top but a natural," said Bobbi Merkel, an executive for of 7-Eleven's advertising agency, FreshWorks, a unit of Omnicom Group Inc. "It shows they get the joke."
The monthlong promotion has been rumored a long time — it's hard to keep a secret known by so many suppliers and franchisees — but 7-Eleven managed to keep the locations of the stores quiet until early Sunday morning. That's when the exteriors of 11 U.S. stores and one in Canada were flocked in industrial foam and given new signs to replicate the animated look of Kwik-E-Marts.
The U.S. locations where a 7-Eleven store was transformed into a Kwik-E-Mart are New York City; Chicago; Dallas; Denver; Burbank, Calif.; Los Angeles; Henderson, Nev.; Orlando, Fla.; Mountain View, Calif.; Seattle; and Bladensburg, Md.
The idea grew out of conversations between Fox and 7-Eleven's advertising agency.
"We wanted to make sure the movie stands out as a true cultural event this summer," said Lisa Licht, a marketing vice president at Fox. "It has to stand out from other summer movies and TV shows."
The Fox/7-Eleven deal is an example of a practice called reverse product placement. Instead of just putting products prominently in a movie or TV show, fake goods move from the screen to reality.
In some cases, 7-Eleven has contracted with manufacturers of similar products to make their Kwik-E-Mart counterparts. Malt-O-Meal, the Northfield, Minn., cereal maker, will conjure up a recipe for KrustyO's, for example. In others, existing products will simply be renamed. One flavor of 7-Eleven's own Slurpee will be sold as "WooHoo! Blue Vanilla" Squishee for the month.
Other recent examples of reverse product placement include Bertie Bott's Every Flavor Beans, which spun out of the Harry Potter books and movies, and Bubba Gump Shrimp Co. restaurants, which opened after the movie "Forrest Gump." 7-Eleven has done other movie-themed promotions, including one this spring for the latest Spiderman installment.
After Fox pitched a 7-Eleven tie-in last year, representatives from the studio, the stores, and Gracie Films — including Simpsons creator Matt Groening and executive producer James L. Brooks, met in Los Angeles to kick around ideas. Brooks added one — holding a contest to let one fan be drawn into a future episode of the TV show.
7-Eleven executives loved the idea. They had surveys showing a strong overlap between their customers and fans of the show — both tend to be young and male. It sounded like cash registers ringing.
"They've been looking at Squishees and KrustyO's and Buzz Cola for years and have never been able to put their hands on it," said Merkel, the advertising executive.
But they won't find Duff beer, the brand chugged by Homer Simpson. The movie will be rated PG-13, and selling a Simpson-themed beer "didn't seem to fit," said Rita Bargerhuff, a 7-Eleven marketing executive. "That was a tough call, but we want to make sure it's considered good, responsible fun."
Bargerhuff predicted extra sales to Simpsons fans will more than offset the cost of the promotion and create new customers for the chain. She also said the chain is prepared for crowds and will have extra security and clerks at the Kwik-E-Marts.
The promotion, however, is not risk-free. The proprietor of Kwik-E-Mart is a man named Apu who speaks in a heavy Indian accent. He is based on a manager Groening encountered while shopping at a 7-Eleven in Los Angeles nearly 20 years ago and plays to stereotypes about convenience-store operators and Asian immigrants.
Many of 7-Eleven's franchisees are Indian, company officials say, although they say they don't track exact numbers. Bargerhuff said they were "overwhelmingly positive" after hearing of the Kwik-E-Mart idea, but "it was not a 100 percent endorsement."
"There was definitely a concern of offending people," she said. "But they seemed to understand that 'The Simpsons' makes fun of everybody. The vast majority saw this as a great opportunity."
That's the case for Kumar Assandas, a 28-year-old franchisee whose parents immigrated from India. His store in suburban Las Vegas is one of the temporary Kwik-E-Marts.
"I know it's a stereotype, but it doesn't bother me. Everybody knows it's a joke," Assandas said. "I'm a big Simpsons fan myself, and maybe subconsciously it even inspired me to become a 7-Eleven owner."
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