http://www.slurpee.com/Slurpee101/Facts.aspx
Slurpee drinks are all served at 28 degrees.
Early prototypes for the Slurpee machine made use of an automobile air conditioning unit.
Slurpee was "invented" when some sodas were put in a freezer to cool them down — and they became all slushy.
Bob Stanford, a 7-Eleven agency director, coined the term "Slurpee" in 1967.
Winnipeg, Canada is generally thought to be the Slurpee capital of the world, due to their amazing Slurpee fanaticism.
When Slurpee first hit the market, it wasn’t self-serve. The machine was behind the counter and the clerk served the product to you.
At Slurpee, we call it a BrainFreeze. The scientific name for it is Sphenopalatine Ganglioneuralgia. Really.
Slurpee drinks are carbonated.
Many Slurpee flavors are certified kosher "parve," as well as halal.
Slurpee Day is July 11th.
Sugar is the anti-freezing agent in most Slurpee drinks.
American Slurpee is injected with air. Canadian Slurpee is not.
Half of all Slurpee drinks are purchased between the hours of 4 and 11 p.m.
Every day more than 11.6 million Slurpee drinks are consumed around the world.
Pressing your tongue against the roof of your mouth is a known cure for brainfreeze.
In 2004, 7-Eleven created an edible Slurpee straw.
In 1998, Slurpee Lip Balm hit the market.
More than 40% of all Slurpee drinks are sold during the months of June, July and August.
Every year enough Slurpee drinks are sold to fill up 12 Olympic-sized swimming pools.
Only one private individual owns a bona fide Slurpee machine. The rest are in 7-Eleven.
The average Slurpee drinker's age is 29.
Showing posts with label Slurpee. Show all posts
Showing posts with label Slurpee. Show all posts
Thursday, October 30, 2008
Tuesday, March 18, 2008
Wake Up And Smell The Slurpee®!
http://www.7-eleven.com/newsroom/articles.asp?p=2441
Wake Up And Smell The Slurpee®!
7-Eleven® Debuts Slurpuccino™ – First Coffee-Flavored Slurpee Drink
Dallas, TX, February 22, 2008 - In the mid 1960s, 7-Eleven, Inc. introduced thirsty Americans to two new beverage concepts – hot coffee to go and Slurpee® frozen carbonated beverages, two drinks that are now synonymous with the convenience giant. Combining these two top-selling ideas into one great-tasting new drink – the Slurpuccino, a coffee-flavored Slurpee -was an idea whose time has come.
The Café Latté-flavored Slurpuccino is not a milk-based product, but is caffeinated, fat-free and has only 61 calories per 8-ounce serving, unlike most frozen cappuccinos on the market. Prices are similar to any other Slurpee drink, which range from 99 cents for a 12-ounce cup to $1.69 for 40 ounces.
“Slurpee is a beverage for kids of all ages,” said Jay Wilkins, category manager for Slurpee and Big Gulp® fountain drinks. “Slurpuccino capitalizes on the consumer-driven trend of coffee-flavored products and, while it may be more of a grown-up Slurpee, we believe young adults and older teens will enjoy it as well.”
Developed for 7-Eleven® stores by The Coca-Cola Company, the Slurpuccino drink is a new beverage platform with Café Latté as the version offered. The coffee- and caramel-flavored frozen drink targets young adults ages 18-34, both male and female. More than 75 percent of Slurpee drinkers are under the age of 34.
“Coffee flavors are ‘hot’ right now, whether served hot, cold or frozen,” Wilkins said. “We sell millions of Slurpee drinks each month, plus numerous chilled coffee-flavored drinks in the stores’ cold vault. This indicates we have a very receptive customer base for the Slurpuccino drink.”
Slurpuccino also provides a “better-for-you” alternative for coffee-lovers who want to monitor calories, fat or caffeine in their diets. Compared to some other retailers’ frozen cappuccino drinks, 7-Eleven’s coffee-flavored Slurpee beverage has approximately one-third the calories, half the sugar and no fat grams. Adding a whipped topping can raise fat content by 20 grams. Compared to a cup of coffee, which contains between 100 and 175 milligrams of caffeine, an 8-ounce Slurpuccino has only 5 mg.
“Customers purchase a Slurpee drink as a treat,” Wilkins said. “Adding Slurpuccino provides a more indulgent option to our frozen beverage line-up. Customers can now indulge in a rich, great-tasting frozen coffee drink without worrying about the impact of a lot of calories or fat content.”
The new drink is expected to be offered in a hazelnut-cappuccino flavor this fall.
Coffee is the convenience retailer’s number-one selling proprietary beverage. With more than half of its customers purchasing a beverage, 7-Eleven carries about 350 different drink choices in its stores.
About 7 Eleven, Inc.
7 Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 7,500 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 34,000 stores in 17 countries and U.S. territories. During 2007, 7-Eleven stores worldwide generated total sales of more than $46.6 billion. Find out more online at www.7-Eleven.com.
Wake Up And Smell The Slurpee®!
7-Eleven® Debuts Slurpuccino™ – First Coffee-Flavored Slurpee Drink
Dallas, TX, February 22, 2008 - In the mid 1960s, 7-Eleven, Inc. introduced thirsty Americans to two new beverage concepts – hot coffee to go and Slurpee® frozen carbonated beverages, two drinks that are now synonymous with the convenience giant. Combining these two top-selling ideas into one great-tasting new drink – the Slurpuccino, a coffee-flavored Slurpee -was an idea whose time has come.
The Café Latté-flavored Slurpuccino is not a milk-based product, but is caffeinated, fat-free and has only 61 calories per 8-ounce serving, unlike most frozen cappuccinos on the market. Prices are similar to any other Slurpee drink, which range from 99 cents for a 12-ounce cup to $1.69 for 40 ounces.
“Slurpee is a beverage for kids of all ages,” said Jay Wilkins, category manager for Slurpee and Big Gulp® fountain drinks. “Slurpuccino capitalizes on the consumer-driven trend of coffee-flavored products and, while it may be more of a grown-up Slurpee, we believe young adults and older teens will enjoy it as well.”
Developed for 7-Eleven® stores by The Coca-Cola Company, the Slurpuccino drink is a new beverage platform with Café Latté as the version offered. The coffee- and caramel-flavored frozen drink targets young adults ages 18-34, both male and female. More than 75 percent of Slurpee drinkers are under the age of 34.
“Coffee flavors are ‘hot’ right now, whether served hot, cold or frozen,” Wilkins said. “We sell millions of Slurpee drinks each month, plus numerous chilled coffee-flavored drinks in the stores’ cold vault. This indicates we have a very receptive customer base for the Slurpuccino drink.”
Slurpuccino also provides a “better-for-you” alternative for coffee-lovers who want to monitor calories, fat or caffeine in their diets. Compared to some other retailers’ frozen cappuccino drinks, 7-Eleven’s coffee-flavored Slurpee beverage has approximately one-third the calories, half the sugar and no fat grams. Adding a whipped topping can raise fat content by 20 grams. Compared to a cup of coffee, which contains between 100 and 175 milligrams of caffeine, an 8-ounce Slurpuccino has only 5 mg.
“Customers purchase a Slurpee drink as a treat,” Wilkins said. “Adding Slurpuccino provides a more indulgent option to our frozen beverage line-up. Customers can now indulge in a rich, great-tasting frozen coffee drink without worrying about the impact of a lot of calories or fat content.”
The new drink is expected to be offered in a hazelnut-cappuccino flavor this fall.
Coffee is the convenience retailer’s number-one selling proprietary beverage. With more than half of its customers purchasing a beverage, 7-Eleven carries about 350 different drink choices in its stores.
About 7 Eleven, Inc.
7 Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 7,500 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 34,000 stores in 17 countries and U.S. territories. During 2007, 7-Eleven stores worldwide generated total sales of more than $46.6 billion. Find out more online at www.7-Eleven.com.
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