Lions Gate to give iTunes copy on DVDs

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Lions Gate to give iTunes copy on DVDs
March 10, 2008
NEW YORK

Film and television producer Lions Gate Entertainment Corp. said Monday that it is working with Apple Inc. to provide customers who buy certain DVD and Blu-ray movies with an included digital copy of the movie through iTunes as well.

Lions Gate said the first movies that will include digital copies will be the special edition DVD and Blu-ray versions of "Rambo" and the film "The Eye."

"Rambo" be available on May 27 and "The Eye" will come out on DVD during the summer.

Lions Gate said it and Apple will make a number of other Lions Gate DVDs available with digital copies via iTunes later in the year.

Consumers can insert eligible DVDs into their computers, enter a code into iTunes and the film will be copied to their iTunes library, Lions Gate said.

In January, News Corporation's Twentieth Century Fox and Apple said they would make a variety of DVDs available for which customers could get digital copies through iTunes.

Apple shares fell $1.12 to $121.13, while Lions Gate shares fell 6 cents to $8.74.