Who Named The Big Mac?
Having just digested a giant Thanksgiving meal, The Konformist's Robalini sets out to answer a question behind another great American cuisine tradition. Just who did name the McDonalds' Big Mac the Big Mac? (Or, as they say in French, "Le Big Mac.")
According to Wikipedia:
Original names for the burger included "Aristocrat" & "Blue Ribbon Burger", but the actual name "Big Mac" was created by Esther Glickstein Rose, a then 21 year old Advertising Secretary who worked at McDonald's Corporate office in Chicago.
Though this piece of information is unsourced, it can be confirmed by The Konformist to be 100% true. The reason? Esther Glickstein Rose is the mother of regular Konformist Kontributor Scott Rose, of Scottworld.com. In fact, Ms. Rose has received official acknowledgement from McDonalds for coining the most famous name in American (if not world) cuisine.
As a side note, they didn't give her any special bonus money for the name, which makes it arguably the most cost-effective marketing idea in the history of the world...