November 18, 2010
Activision: 'Black Ops' grossed $650M in 5 days
Activision Blizzard Inc. said Thursday its blockbuster shooter "Call of Duty: Black Ops" made $650 million in revenue in its first five days on sale, breaking the $550 million record set by its predecessor this time last year.
The video game publisher also said, citing figures from Microsoft Corp., that more than 2.6 million gamers played "Black Ops" on Nov. 9, the day it went on sale, on the Xbox 360.
Sony, meanwhile, said the game is driving "unprecedented traffic" to the PlayStation's online networks as well. "Call of Duty" is also available on PCs, and Activision said last week the game sold about 5.6 million copies in its first 24 hours on sale in North America and the U.K.
Shares of Activision climbed 20 cents to $11.82 in early afternoon trading.