In a study published in the Journal of Science, participants watched a documentary and were quizzed on it. They were then given incorrect answers and told they came from other participants. In 70 percent of the test subjects, a funny thing happenned. As noted in NaturalNews.com: "The amygdala and hippocampus areas of the subject's brains, areas linked to memory and recall, began to experience increased activity, and the test subjects began to defend the incorrect answers. Their persistent defense of the false answers convinced researchers that the subjects actually believed the false answers to be true."
Following the Crowd: Brain Substrates of Long-Term Memory Conformity
Micah Edelson, Tali Sharot, Raymond J. Dolan, Yadin Dudai
1 July 2011
Peer pressure causes people to literally alter their memories of recent events
Wednesday, July 20, 201