Thursday, July 29, 2010

SONIC Introduces New Footlong Quarter Pound Coney


http://www.prnewswire.com/news-releases/sonic-introduces-new-footlong-quarter-pound-coney-97291384.html

SONIC Introduces New Footlong Quarter Pound Coney

New and Improved Coney Introductory Price of $2.99

OKLAHOMA CITY, June 28 /PRNewswire-FirstCall/ -- Just in time to celebrate National Hot Dog Month, SONIC®, America's Drive-In®, introduces its new and improved Footlong Quarter Pound Coney, a juicy, plump footlong hot dog topped with warm chili and melty cheese.

"SONIC's Coney has been a customer favorite for years," said Dominic Losacco, vice president of marketing for SONIC. "As part of SONIC's ongoing initiative to improve the quality of our products, we've made some significant changes to our signature SONIC entree to make it even tastier."

The new and improved Footlong Quarter Pound Coney is a blend of beef and pork and boasts a bigger size than ever before, weighing in at a quarter pound. The classic coney toppings of chili and cheese round out this entree that is reminiscent of summer picnics, baseball games and family gatherings.

From June 28 to August 29, the new Footlong Quarter Pound Coney is priced for a limited time at $2.99. It's the perfect summer food for anyone looking for a satisfying meal, especially if it's paired with any one of SONIC's side items such as handmade onion rings, famous tots, fresh mozzarella sticks or super hot Ched 'R' Peppers. Also available this summer, the new Campfire Blast™, Real Ice Cream blended with toasted graham crackers and chocolate covered with marshmallows. It's the perfect frozen treat for summer.

SONIC, America's Drive-In (Nasdaq: SONC) started as a hamburger and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then changed its name to SONIC in 1959. The first drive-in to adopt the SONIC name is still serving customers in Stillwater, Okla. As the nation's largest chain of drive-in restaurants, SONIC has more than 3,500 drive-ins coast to coast and serves approximately 3 million customers every day. With more drink combinations than any other quick-service restaurant – more than 168,000 – SONIC is Your Ultimate Drink Stop®. For more information about Sonic Corp. and its subsidiaries, visit SONIC at www.sonicdrivein.com. Through Limeades for Learning(SM), SONIC and its franchisees have donated more than $638,000 dollars to public school classrooms in local communities across the country. Visit www.limeadesforlearning.com to learn more about SONIC's commitment to education.

Contact:

Tracey Beeker
(816) 423-6331
tbeeker@barkleyus.com

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