Thursday, March 19, 2009


For more information please email Shawn Hoffman:

Disinformation alumnus Lee Hoffman has launched Veritocracy ( — here's a message from Lee on this exciting news service.


We started Veritocracy ( based on a simple idea: to create a personalized news site that really worked. There were and are a lot of social content sites and news aggregators, but we believed it was possible to build a site that wasn't just finding popular stuff — it was finding the highest quality and most relevant content, specifically for you.

It took a lot of testing, tweaking, designing, and building, and quite honestly it proved a lot more complex than we originally expected. But today, we're really thrilled to allow everyone in to see what we've been working on.

Simply put, Veritocracy gives you a personalized view of the topics and news stories that interest you. The system brings together articles from the blogosphere, mainstream media, and readers, and then helps group them into specific and narrow topics (like a news story, a stock or a movie). As a reader, you simply vote up on the articles you like and down on the ones you don't, and Veritocracy automatically learns to feed you the best articles on the topics that interest you most.

Instead of searching for information and hoping that what you read is credible and complete, Veritocracy creates a rich and full picture of each story you read about. And of course, since Veritocracy is a social content site, if you have a better perspective on any topic, you can always submit your own. In fact, for bloggers and publishers, Veritocracy automatically helps build organic traffic by connecting you with other publishers and readers interested in the topics you're writing about.

At the end of the day, we believe that if you create a site that can deliver the best information on a personalized basis, you create a true meritocracy of content distribution as well.

We have a lot more in store in the coming weeks and months, so stay tuned and definitely let us know what you think.



Lee Hoffman
Chief Executive Officer
Veritocracy, LLC.

1 comment:

Anonymous said...

Plain living and high thinking.