DECEMBER 21, 2012: BELIEVE THE HYPE?

FOR IMMEDIATE RELEASE
Contact: Ralph Bernardo
Phone: 212-342-7393
Email: books@disinfo.com
Web: www.2012SOS.com

DECEMBER 21, 2012: BELIEVE THE HYPE?

NEW YORK (SEPTEMBER 17, 2009) — Walk around any big city and you’ll see ubiquitous ads plastered on bus shelters and telephone booths suggesting that the world may come to an end on December 21, 2012. Turn on the TV and chances are there will be a 2012 doomsday special on History Channel or miniseries on SyFy. Browse the New Age shelves of any bookstore and you’ll find 2012 is a full-blown genre of its own.

All of which is seemingly building up to what director Roland Emmerich (The Day After Tomorrow, Independence Day) is calling the “mother of all disaster movies,” entitled, of course, 2012 (worldwide release by Sony Pictures on November 13, 2009).

Can this apocalyptic hype possibly have any substance, or is it just Hollywood marketing gone mad? Clearing a path between fantasy and reality, Alexandra Bruce’s new book 2012: Science or Superstition surveys the entire 2012 landscape, asking questions such as:

How did 2012 come to mean “The End of Time”?

Does the Maya calendar predict apocalypse in 2012?

Did psychedelics facilitate the Maya “Cosmovision”?

Should we worry about Earth Crustal Displacement?

Is there a geomagnetic pole shift under way?

Is the Yellowstone Supervolcano getting ready to blow?

Is the Earth losing its Mojo?

What the hell is “Planet X”?

Uniquely amongst a vast array of 2012 literature, this companion book to the #1 documentary film about 2012 features interviews with the leading experts — including Graham Hancock, John Major Jenkins, Daniel Pinchbeck, Alberto Villoldo and many others — and insightful, detailed analysis of the broad spectrum of opinion, debate, research and myth regarding the most compelling “end times” prediction of the 21st century.

As author Bruce points out, “The 2012 meme has evolved beyond any debates about the relevance of the Maya Long Count calendar to the lives of contemporary human beings. 2012 is about us on planet Earth at this time.”

More information is available at www.2012SOS.com. For review copies please send email requests to books@disinfo.com.

About the Author: Alexandra Bruce is the author of five non-fiction books about popular culture, science and spirituality. This is her third book for The Disinformation Company, following Beyond The Bleep: The Definitive Unauthorized Guide to “What The Bleep Do We Know!?” and Beyond The Secret: The Definitive Unauthorized Guide to “The Secret.”
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Title: 2012: Science or Superstition
Author: Alexandra Bruce
Category: Mind, Body, Spirit / Popular Culture
ISBN: 978-1-934708-28-6
Trim Size: 5 x 8 inch; 352 pages
$14.95 (U.S.) / $18.00 (Canada) / £10.99 (UK)
Trade Paper, First Edition