Wednesday, February 2, 2011

FutureSport: ColorSchemes


"We all know how Boise State University painted its football field blue as a way to draw attention to the school. It worked. And the team has won on that field – a lot. Since the dawn of the blue turf, the team has not lost a home WAC game, it is 77-2 at home since 1999, and Boise is now a national power despite its small size and budget. Coincidence? Maybe not.

The use of color – and how it resonates in the brain – is still a fairly new science, and we don’t yet fully understand its power. But color has long been a part of sports culture. We associate our favorite sports teams by hue: the Red Wings, White Sox, Cleveland Browns, the Delaware Blue Hens and Syracuse Orange (my personal favorite for obvious reasons) are among a few teams to incorporate color into their name. And the meaning behind color affects nearly every area of life: clothing, graphic design, packaging, food choices, etc. But color can also be a powerful psychological tool. It can be used to send a positive or negative message, encourage sales, calm or incite a crowd, or even make an athlete pump more iron...

Some studies are now showing weight-lifters can lift more in a blue gym. In fact, almost all types of sports performance are enhanced in blue surroundings. People tend to be more productive in a blue setting because they are calm and focused on the task at hand. (This is probably good news for travelers on JetBlue.)

Does that mean Boise State is more calm and focused than opponents? Could be. Blue also fosters creativity, and we’ve seen what head coach Chris Petersen can do with play-calling under pressure..."

Color Schemes
Erica Orange
Tuesday, January 18 2011

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