Wednesday, February 9, 2011

Kannabis Kolas Strike Again

The San Jose Mercury had a recent article on something The Konformist mentioned in October, sodas with medical marijuana in them. But it appears that Kushtown Sodas now has some competition:

"The product is called Canna Cola, and it's a soft drink that contains THC, the psychoactive ingredient in marijuana, aimed at medical marijuana dispensaries... The line includes the flagship cola drink Canna Cola, the Dr Pepper-like Doc Weed, the lemon-lime Sour Diesel, the grape-flavored Grape Ape and the orange-flavored Orange Kush...

The beverage line's dosage of THC will be 'somewhere between 35 to 65 milligrams,' said Scott Riddell, the founder of Diavolo Brands, which is marketing Canna Cola. He said the levels of THC in his line of soft drinks will be substantially below the levels of many drinks now on the market. He likened his product to a 'light beer' alongside high-proof liquors.

'It's got a mild marijuana taste,' Riddell said. 'But the taste factor is really negligible compared to some competitors with three times the THC. When you get to that level, you really have a heavy aftertaste.' The new sodas will retail for between $10 and $15 per 12-ounce bottle."

Clay Butler, head of Canna Cola, has this prediction, which sounds pretty accurate of what would happen in marijuana is ever decriminalized: "My suspicion is that, if some day it is decriminalized, and you can get marijuana products in a liquor store or a 7-Eleven, I really don't think it would be the big established food companies that would get involved. I could see them buying out existing brands, which is a lot easier for them anyway. I think the market is going to the early pioneers."

Pot meets pop: Soquel entrepreneur plans medical-marijuana soft drinks
Wallace Bain

And here's the URL for our October piece:

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