Wednesday, February 2, 2011

China Hearts Colonel Sanders

Yum! Brands (owners of Kentucky Fried Chicken, Pizza Hut and Taco Bell) is the most American of korporate food giants this side of a Big Mac. Which makes it interesting that Yum! now makes more dollars in China than the USA.

The spread in quarter three last year: 41.5 percent of Yum! sales came in the Asian giant versus 33.9 from the United States, and the spread in profits was greater, 46.3 vs. 29.1 percent.

The money in China is overwhelmingly KFC: of the 3,664 restaurants they own in the country, 83 percent are the Sanders brand. The rest are Pizza Huts, as Taco Bell was a flop that left the nation in 2008. But perhaps the chicken craze will lead to a reintroduction of Mexican food in China by combining the brands. Mexican food, like pizza, is not a hard sell when given the chance...

Colonel Sanders: China's favorite import
Paul R. La Monica
January 19, 2011

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