Mascot Memory – Twinkie the Kid

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Mascot Memory – Twinkie the Kid
By Eric
Oct 18, 2010

One third of the trinity of Hostess snack cake mascots, he’s the rootin’, tootin’ crème-filled cowboy, ready to save the day and offer up a tasty Twinkie to anyone who needs a little yummy goodness in their lives. Today, let’s take a look back at this memorable mascot that has graced every box of Twinkies (and more than a few television commercials) since the 70s.

Along with his confectionary comrades, Captain Cupcake and Fruit Pie the Magician, Twinkie the Kid has been spreading the word about Hostess snacks since he first appeared in 1971. With a 10-gallon hat, kerchief and cowboy boots, he has saved the day ever since, most often with his formidable lasso skills – the sign of an authentic cowpoke if there ever was one.

Granted, a bit of controversy has always surrounded “The Kid”, as some consider it less than wholesome to use cartoon characters to make junk food appealing to children. But it takes more than a little bad press to bring someone like Twinkie the Kid down. His legendary sweet disposition and legacy as a wrangler of wrongdoing have lassoed the hearts of millions. When it comes to true legends, Twinkie the Kid takes the cake.

If you have fond memories of the many Twinkie the Kid commercials over the years, we welcome your comments. Meanwhile, we’ll all just continue to sleep well at night, knowing that Twinkie and pals are on the job, continuing to ensure that our snack treats don’t fall into the evil hands of rustlers and thieves.